Julian mears

Public Affairs in the E U Portoroz 24 September 2004 - Julian Mears ( Britvic Soft Drinks ) CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT May 20 2005

AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT JULIAN MEARS Britvic

THE CHANGING LANDSCAPE OF BRANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

THE CHANGING LANDSCAPE OF BRANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

THE CHANGING LANDSCAPE OF BRANDS ,[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

THE ‘NO LOGO GENERATION’ AND ITS EFFECTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

THE CHANGING CONSUMER ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

THE CHANGING CONSUMER ENVIRONMENT ,[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

YOUTH MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

YOUTH MARKETING ,[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

ENGAGEMENT WITH BRANDS: THE WEB OF INFLUENCE ,[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

ENGAGEMENT WITH BRANDS: THE WEB OF INFLUENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT Advisors Friends & Family Peers Media Government Other Marketing Businesses Interest Groups The Internet Brand Engagement

BRAND MANAGEMENT ,[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

BRAND EQUITY AND MIND SHARE ,[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

BRAND EQUITY AND MIND SHARE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

BRAND ISSUE MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

ISSUE MANAGEMENT IN THE MEDIA ,[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

ISSUE MANAGEMENT IN THE MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JULIAN MEARS Britvic CORPORATE AND BRAND MANAGEMENT IN A CHANGING CONSUMER ENVIRONMENT

Julian Mears , Director of Corporate and Public Affairs [email_address]

Julian mears

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