What is the lifetime value of customers and how can marketers maximize it?

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A buyer’s satisfaction is a function of the product’s perceived performance and the buyer’s expectations. Recognizing that high satisfaction leads to high customer loyalty, companies must ensure that they meet and exceed customer expectations.

CREATING CUSTOMER
VALUE AND CUSTOMER
RELATIONSHIPS

What is the lifetime value
of customers and how can
marketers maximize it?

Marketing is the art of attracting
and keeping profitable customers

Profitable Customer is customer that yields
a revenue stream exceeding by an
acceptable amount of the company’s cost
stream

Measurement Of Customer Lifetime Value

THANK YOU
Jaannasheen Singh
IIT(BHU) VARANASI
13155043

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What is the lifetime value of customers and how can marketers maximize it?

1. CREATING CUSTOMER VALUE AND CUSTOMER RELATIONSHIPS

2. What is the lifetime value of customers and how can marketers maximize it?

3. Marketing is the art of attracting and keeping profitable customers

4. Profitable Customer is customer that yields a revenue stream exceeding by an acceptable amount of the company’s cost stream

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6. Measurement Of Customer Lifetime Value

7. THANK YOU Jaannasheen Singh IIT(BHU) VARANASI 13155043