1. WHAT IS BUSINESS MARKET AND
HOW DOES IT DIFFER FROM
CONSUMER MARKET
2. THE BUSINESS MARKET CONSISTS OF ALL THE
ORGANIZATIONS THAT ACQUIRE GOODS AND
SERVICES USED IN THE PRODUCTION OF OTHER
PRODUCTS OR SERVICES THAT ARE SOLD, RENTED,
OR SUPPLIED TO OTHERS.
WHAT IS A BUSINESS MARKET?
13. WHAT IS A
BUSINESS MARKET?
DIFFERS FROM
CONSUMER
MARKET IN THE
FOLLOWING WAYS
FEWER, LARGER
BUYERS
MULTIPLE
SALES
CALLS
DERIVED AND
INELASTIC DEMAND
CLOSE CUSTOMER
SUPPLIER
RELATIONSHIP
HIGH
FLUCTUATIONS
SUMMARY