#SOBCon NW in Portland kicked off on Friday, Sept 28, 2012. Here a couple thoughts from day one...visually.

1. The
Virtual
Presenter meets concrete
A few first day
observations from
#SOBCon NW 2012
The

2. Business starts
with…
“What problem
am I solving?”
Scott Sandler
Oregon Angel Fund

3. Am I
solving
the
RIGHT
problem?

4. Ideas are cheap…
…execution is
what matters
Lara Feltin
CEO, Biznik

5. @beatnik quote I tweeted
@lyndonjj extends the truth
The power of social #sobcon

6. n de rs
$pe
n de rs
Se
Ideal
Customer

7. Ideal customer 2nd gen. customer
Low risk Medium risk
• Low product investment • Low /med product
• Low marketing investment
1st
investment • Med /high marketing
offer
Slow death Tailoring the offer
Medium risk High risk
New • High product investment • High product investment
version • Low /med marketing • Low to medium
of 1st investment marketing investment
offer
Filling next logical need Sudden death
Invest
Ric Dragon, Dragon Search Marketing

8. Set brand
expectations!
Barry Moltz

9. And partner with…

10. …with rockstars who
won’t let us fail
Big ups to @LizStrauss
@Starbucker

11. Roger Courville
TheVirtualPresenter.com
twitter.com/1080Group
linkedin.com/in/rogerc
Image credits: The
THE
Nadya via Flickr http://www.flickr.com/photos/nadya/4771713805/ Virtual
VIRTUAL Presenter
CCQatar via Flickr http://www.flickr.com/photos/ccqatar/6143426566/
PRESENTER
SlightlyWinded via Flickr http://www.flickr.com/photos/slightlywinded/4300678053/