‘the process of enabling people to increase control
over, and to improve their health’ (WHO,1986)’.
‘Health promotion represents a comprehensive
social and political process, it not only embraces
actions directed at strengthening the skills and
capabilities of individuals, but also action directed
towards changing social, environmental and
economic conditions so as to alleviate their impact
on public and individual health. Health promotion
is the process of enabling people to increase
control over the determinants of health and
thereby improve their health (WHO 1998)’.
Priority action areas
1.Build healthy public policy
policy action must come from policy
sectors other than health but the health
sector would play a role in public policy
Healthy public policy requires the
coordinated use of all policy levers
available, including ‘legislation, fiscal
measures, taxation, and organizational
Healthy public policy requires the
identification and removal of obstacles
to the adoption of healthy public
policies in non-health sectors
National health policy for food and drugs
National health policy for protection of
water and environment
National health policy for health care and
National health policy for social
insurance, equity and social justice.
National policy for socio-economic
National policy for health promotion
National policy for ……etc.
Both the natural and built environments are
inextricably linked with people's health.
It involves creating conditions that allow
people to have ‘living and working conditions
that are safe, stimulating, satisfying, and
both past endeavors and future prospects,
one must take into account the lofty ambition
of this programme of action (HIA, EIA)
strengthening the capacity of people
as active citizens through their
community groups, organizations
and networks to address and
prioritize their problems, shape and
determine change in their
The foundational principles for
community development are:
• Community competence
• Issue selection
• Creating ‘critical consciousness’
4.Develop personal skills
Supporting personal and social
development through providing
information, education for
health, and enhancing life skills.
while we must be vigilant
against the temptation and
limitations of an individually
focused, skills development
approach, we must also re-engage
with the most advanced
and progressive elements in this
area of work.
Digital measuring for blood pressure
5.Re-orient health services
universal access to health services
(universality) and the removal of barriers
to access such as, geographic, social,
economic, or cultural (accessibility);
It demands community participation in
planning, operation, and evaluation of
health services (participation);
It requires integration across health and
other sectors such as housing,
education, and employment;
It recognizes the power of multi-disciplinary
teams working as equal partners for the
health of the community;
It focuses on a range of services, determined
by the community, that include health
promotion, primary prevention, rehabilitative,
and curative (essentiality); and,
It demands a commitment to equity
concerning issues of power and resources
(equity and access
Health promotion represents a comprehensive social and political process, it not only embraces actions directed at strengthening the skills and capabilities of individuals, but also action directed towards changing social, environmental and economic conditions so as to alleviate their impact on public and individual health.
These strategies are supported by five priority action areas
Active Living/Go for Green” program practices that are both healthy and environmentally-friendly.
This action area is at the very heart of health promotion; in fact, it can be argued that it is in this one action area where the basic principles of health promotion lie
computerized health risk assessment programs
Creating a health system that is based on the principles of health promotion and advocates for equity and social justice
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