How to succeed your Android Application

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Presented by: Marwan Zouinkhi
Member at IGC
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Developing Android Apps,
Where to start ?
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Do you have an IDEA for an app?
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You need a better “Look & Feel”!!!!
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Abraham Maslow’s
hierarchy of needs

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Events App
IDEA !!
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Doing this..
Without
this..
equals

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Utility
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Of each particular thing, ask: “What is it, in and of itself”
Hannibal Lecter
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What is your app in and of itself ?
Think about the fundamentals
What is the purpose of your app ?
What ate the tactical goals that serve the purpose ?
What are the things that are most important to your user ?

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User Experience Research
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Functions in a Design team
Visual Design
Interaction Design
Prototyping
Technical Writing
TheGlue

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User Experience Research
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Collecting information:
What people do before,
during and after an event ?
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What tools do they
use ?
What are their rituals ?
Where are the pain
points ?

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Take notes
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• People add events to theirs calendar, they carry it around at all times.
• People refer to maps to know the place, they visit more the closer events
• People learn the details about events
• at the event, users use the bulletin boards to communicate
• People prefers going to events with friends
• If they were distracted by other activities, they want to see the event after

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Purpose & Goals
Before
Plan personal agenda
Explore the program
Find interesting events
Read events contents
Get connected
Share sessions
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During
Find their way around
Get reminded of events
Stay organized
Share experiences
Engage with attendees
After
See session recap
Comment the event

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Is this the good idea ??
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Translate your objects
Maintain the "spirit"
Make it more powerful, efficient and flexible
Make it appropriate for the small screen
Be inspired by existing virtual objects
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Google Maps

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Google Maps

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Functional relationships of objects and actions
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Agenda
MapsEvent
Program
View maps
view events
for a place

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Top-level screen
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What should be the hero?

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Agenda is the HERO
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Phone
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Tablet

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Phone
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Tablet

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Phone
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Tablet

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Phone
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Tablet
Saturday, 27/09/2014
Sunday, 28/09/2014
Saturday, 27/09/2014
Sunday, 28/09/2014

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Finding event by
Track Time slot
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Android
Arduino
Commerce
APIs

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Phone
30
Tablet
Saturday, 27/09/2014
Sunday, 28/09/2014
Agenda Explore Agenda Explore
Android
Arduino
Commerce
APIs
Android
Arduino
Commerce
APIs

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Phone
31
Tablet
Saturday, 27/09/2014
Sunday, 28/09/2014
Agenda Explore
Android
Arduino
Commerce
APIs
Agenda Explore
Android
Arduino
Commerce
APIs
Maps Maps

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Phone
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Tablet
Stream
Saturday, 27/09/2014
Sunday, 28/09/2014
Agenda Explore
Android
Arduino
Commerce
APIs
Maps
Agenda Explore Stream

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Low Level screen

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Phone
Saturday, 27/09/2014
Sunday, 28/09/2014
Event
details

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Tablet
Android Design
For success
Event 2
Event 3
Event 4
Android Design for
success
Image
Speakers
Links
Add to Agenda

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Up Arrow
Android Design
For success
Event 2
Event 3
Event 4
Android Design for
success
Image
Speakers
Links
Add to Agenda

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Android Design
For success
Event 2
Event 3
Event 4
Android Design for
success
Image
Speakers
Links
Add to Agenda
Saturday, 27/09/2014
Sunday, 28/09/2014
Agenda Explore
Android
Arduino
Commerce
APIs
Maps
Everybody can do it

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Visualise
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Know your device
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Choose one to start
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Identify your hero screens
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Saturday, 27/09/2014
Sunday, 28/09/2014
Agenda Explore Stream
Android
Arduino
Commerce
APIs
Agenda Explore StreamAgenda Explore Stream

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Icon

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Android Design
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Real objects are more fun
than buttons and menus

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Let me make it mine

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Get to know me

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Keep it brief

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Make important things fast

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Decide for me but let me have the
final say

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Never lose my stuff

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Pictures are faster than words

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I should always know where I am

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Only show what I need when I need it

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Do the heavy lifting for me

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It’s not my fault

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Give me tricks that work everywhere

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Only interrupt me if it’s important

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And just
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