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YOUR PRODUCT 
START IT SMART PRE-ACCELERATOR 
BEGINS 
@ZORNITSATOMOVA
@ZORNITSATOMOVA 
ZENQ, 42 IDEAS, START IT SMART, USETOGETHER, OUISHARE
ARE U JEALOUS? 
Source: TechCrunch: "How to cope with your insane jealousy of the WhatsApp deal"
BUILDING A PRODUCT IS...
MINIMUM VIABLE PRODUCT 
@ericries 
"version of a new product which allows a team to collect 
the maximum amount of validat...
MINIMUM VIABLE PRODUCT 
'They will come'
MINIMUM LOVEABLE PRODUCT 
'They will stay'
MINIMUM BUYABLE PRODUCT 
'You will stay. In business.'
OUR GOAL TODAY 
FIND THIS
AGENDA 
1. The Build-Measure-Learn 
2. Defining our MVP 
3. Wireframing our MVP 
4. Building our MVP: Agile product develo...
It's not about the tools and the methods. 
It's not about your idea either. 
IT'S ABOUT YOU! 
1...2...3
IT'S ABOUT YOU! 
1. Your daily MANTRA 
"You are an amazing person. You can do 
anything. And I love you."
PITCH!
AGENDA 
1. The Build-Measure-Learn cycle 
2. Defining our MVP 
3. Wireframing our MVP 
4. Building our MVP: Agile product ...
THE BML CYCLE
THE BML CYCLE 
ADJUST CONSTANTLY 
KNOW WHERE U R GOING
SOME EXAMPLES
ZENQ: IDEA TO MVP
PUTTING IT ON PAPER
EXPERIMENT 
INTEREST? BEHAVIOR? CONCEPT?
JUST DO IT!
MEASURE&LEARN
PUTTING IT ON PAPER AGAIN
OUR SW MVP: VIDEO 
2 DAYS!
AVAI LABLE FOR IOS AND ANDROID @HTTP://ZENQ.CO
IT'S ABOUT YOU! 
2. Your daily CHALLENGE 
Walk barefoot outside. Take off your clothes. 
Go swim with the ducks. Sit on th...
AGENDA 
1. The Build-Measure-Learn cycle 
2. Defining our MVP 
3. Wireframing our MVP 
4. Building our MVP: Agile product ...
USER STORI ES 
I am sitting with Niki in Starbucks. I take a photo of her. I get 
notification 'do you want to save this p...
MINIMUM VIABLE PRODUCT 
@ericries 
"version of a new product which allows a team to collect 
the maximum amount of validat...
3 QUESTIONS 
1 . W HAT WE WANT TO TEST? 
2 . HOW TO DO IT? 
3 . WHAT WE MEASURE? 
1 0 MINS
AGENDA 
1. The Build-Measure-Learn cycle 
2. Defining our MVP 
3. Wireframing our MVP 
4. Building our MVP: Agile product ...
WIREFRAMES ARE THIS
BUT YOU NEED ONLY THIS
2 0 MINS
AGENDA 
1. The Build-Measure-Learn cycle 
2. Defining our MVP 
3. Wireframing our MVP 
4. Building our MVP: Agile product ...
WATERFALL
AGILE 
USER STORIES 
SPRINTS 
SCRUM
USER STORIES 
FOR EACH FEATURE: 
A S A . . . 
I W I L L B E A B L E T O . . . 
SO THAT I C A N . . .
EXAMPLE ZENQ 
1) Facebook integration: As a user, I want to be able to browse through 
my facebook friends so that I can t...
SPRINTS: 1 WEEK EACH 
TRELLO IS GOLD
SPRINTS: 1 WEEK EACH
SPRINTS: 1 WEEK EACH
DAILY SCRUM 
1. WHAT I DID YESTERDAY ? 
2. WHAT PROBLEMS I HAVE 
3. WHAT I WANT TO DO TODAY?
IT'S ABOUT YOU! 
3. Your daily DREAM 
1. Exact amount of $ 
2. What u give in return? 
3. Definite date 
4. Plan. Begin no...
AGENDA 
1. The Build-Measure-Learn cycle 
2. Defining our MVP 
3. Wireframing our MVP 
4. Building our MVP: Agile product ...
WTF IS TRACTION? 
A SIGN THAT YOUR COMPANY IS TAKING OFF, AKA GROWTH
19 TRACTION 
CHANNELS 
• Too many startups focus 
on same channels 
• You never know which is 
best for you until you test...
1. Viral Marketing 
2. Public Relations 
3. Unconventional PR 
4. Search Engine Marketing (SEM) 
5. Social & Display Ads 
...
BULLSEYE FRAMEWORK 
1. Rank 
2. Brainstorm 
3. Prioritize 
4. Test 
5. Focus
HTTP://TRACTIONBOOK.COM/BULLSEYE.XLSX
WRAP UP 
1. The Build-Measure-Learn 
2. Defining our MVP 
3. Wireframing our MVP 
4. Building our MVP: Agile product devel...
IT'S ABOUT YOU! 
1. Your daily MANTRA 
2. Your daily CHALLENGE 
3. Your daily DREAM
QUESTIONS? 
ZORI@ZENQ.CO 
SLIDES @ZORNITSATOMOVA
REFERENCES 
• LEAN STARTUP, E R I C R I E S 
• THINK & GROW RICH, 
NAPOLEON HILL 
• TRACTION, GABRIEL 
WEINBERG & JUSTIN M...
Product & MVP for startups
Product & MVP for startups
Product & MVP for startups
Product & MVP for startups
Product & MVP for startups
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Product & MVP for startups

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Veröffentlicht am

Workshop on "Product & MVP for startups" by Zornitsa Tomova @Start It Smart Pre-accelerator on 19 September 2014.
Main topics:
- The Build-Measure-Learn cycle
- Defining your MVP
- Wireframing your MVP
- Building your MVP: Agile product development
- Getting initial traction

Veröffentlicht in: Internet
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Product & MVP for startups

  1. 1. YOUR PRODUCT START IT SMART PRE-ACCELERATOR BEGINS @ZORNITSATOMOVA
  2. 2. @ZORNITSATOMOVA ZENQ, 42 IDEAS, START IT SMART, USETOGETHER, OUISHARE
  3. 3. ARE U JEALOUS? Source: TechCrunch: "How to cope with your insane jealousy of the WhatsApp deal"
  4. 4. BUILDING A PRODUCT IS...
  5. 5. MINIMUM VIABLE PRODUCT @ericries "version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”
  6. 6. MINIMUM VIABLE PRODUCT 'They will come'
  7. 7. MINIMUM LOVEABLE PRODUCT 'They will stay'
  8. 8. MINIMUM BUYABLE PRODUCT 'You will stay. In business.'
  9. 9. OUR GOAL TODAY FIND THIS
  10. 10. AGENDA 1. The Build-Measure-Learn 2. Defining our MVP 3. Wireframing our MVP 4. Building our MVP: Agile product development 5. Getting initial traction @ZORNITSATOMOVA | ZENQ.CO
  11. 11. It's not about the tools and the methods. It's not about your idea either. IT'S ABOUT YOU! 1...2...3
  12. 12. IT'S ABOUT YOU! 1. Your daily MANTRA "You are an amazing person. You can do anything. And I love you."
  13. 13. PITCH!
  14. 14. AGENDA 1. The Build-Measure-Learn cycle 2. Defining our MVP 3. Wireframing our MVP 4. Building our MVP: Agile product development 5. Getting initial traction @ZORNITSATOMOVA | ZENQ.CO
  15. 15. THE BML CYCLE
  16. 16. THE BML CYCLE ADJUST CONSTANTLY KNOW WHERE U R GOING
  17. 17. SOME EXAMPLES
  18. 18. ZENQ: IDEA TO MVP
  19. 19. PUTTING IT ON PAPER
  20. 20. EXPERIMENT INTEREST? BEHAVIOR? CONCEPT?
  21. 21. JUST DO IT!
  22. 22. MEASURE&LEARN
  23. 23. PUTTING IT ON PAPER AGAIN
  24. 24. OUR SW MVP: VIDEO 2 DAYS!
  25. 25. AVAI LABLE FOR IOS AND ANDROID @HTTP://ZENQ.CO
  26. 26. IT'S ABOUT YOU! 2. Your daily CHALLENGE Walk barefoot outside. Take off your clothes. Go swim with the ducks. Sit on the road. Sing to people in the streets. Climb a tree. Hitch a ride to get kebabcheta from Bucharest...
  27. 27. AGENDA 1. The Build-Measure-Learn cycle 2. Defining our MVP 3. Wireframing our MVP 4. Building our MVP: Agile product development 5. Getting initial traction @ZORNITSATOMOVA | ZENQ.CO
  28. 28. USER STORI ES I am sitting with Niki in Starbucks. I take a photo of her. I get notification 'do you want to save this photo also on Niki's phone?' I say yes. The photo is saved to her phone. Until we are together, every photo I take is also saved on her phone without me having to do anything about it. 1 5 MINS
  29. 29. MINIMUM VIABLE PRODUCT @ericries "version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”
  30. 30. 3 QUESTIONS 1 . W HAT WE WANT TO TEST? 2 . HOW TO DO IT? 3 . WHAT WE MEASURE? 1 0 MINS
  31. 31. AGENDA 1. The Build-Measure-Learn cycle 2. Defining our MVP 3. Wireframing our MVP 4. Building our MVP: Agile product development 5. Getting initial traction @ZORNITSATOMOVA | ZENQ.CO
  32. 32. WIREFRAMES ARE THIS
  33. 33. BUT YOU NEED ONLY THIS
  34. 34. 2 0 MINS
  35. 35. AGENDA 1. The Build-Measure-Learn cycle 2. Defining our MVP 3. Wireframing our MVP 4. Building our MVP: Agile product development 5. Getting initial traction @ZORNITSATOMOVA | ZENQ.CO
  36. 36. WATERFALL
  37. 37. AGILE USER STORIES SPRINTS SCRUM
  38. 38. USER STORIES FOR EACH FEATURE: A S A . . . I W I L L B E A B L E T O . . . SO THAT I C A N . . .
  39. 39. EXAMPLE ZENQ 1) Facebook integration: As a user, I want to be able to browse through my facebook friends so that I can thank those that deserve it. 2) Notifications: As a receiver, I want to be able to know when somebody thanked me so that I can thank them as well. 3) Endorsements: As a user, I want to be able to thank (endorse) people for specific qualities that they have so that I can appreciate each person in a unique way. 4) Search profiles: As a user, I want to be able to search and see the impact of my zenqs on the profiles of people I zenq’d, so that I know this brings some meaning actually. 5) Personal profile: As a user, I want to be able to see my profile and the qualities which I have been zenq’d for so that I can know what my friends appreciate most about me
  40. 40. SPRINTS: 1 WEEK EACH TRELLO IS GOLD
  41. 41. SPRINTS: 1 WEEK EACH
  42. 42. SPRINTS: 1 WEEK EACH
  43. 43. DAILY SCRUM 1. WHAT I DID YESTERDAY ? 2. WHAT PROBLEMS I HAVE 3. WHAT I WANT TO DO TODAY?
  44. 44. IT'S ABOUT YOU! 3. Your daily DREAM 1. Exact amount of $ 2. What u give in return? 3. Definite date 4. Plan. Begin now. 5. Write it clear 6. Read once daily
  45. 45. AGENDA 1. The Build-Measure-Learn cycle 2. Defining our MVP 3. Wireframing our MVP 4. Building our MVP: Agile product development 5. Getting initial traction @ZORNITSATOMOVA | ZENQ.CO
  46. 46. WTF IS TRACTION? A SIGN THAT YOUR COMPANY IS TAKING OFF, AKA GROWTH
  47. 47. 19 TRACTION CHANNELS • Too many startups focus on same channels • You never know which is best for you until you test • Best for you changes in time • Always be moving the needle! FOUND ON GROWTHHACKERS.COM
  48. 48. 1. Viral Marketing 2. Public Relations 3. Unconventional PR 4. Search Engine Marketing (SEM) 5. Social & Display Ads 6. Offline Ads 7. Search Engine Optimization (SEO) 8. Content Marketing 9. Email marketing 10.Engineering As Marketing 11.Targetting Blogs 12.Business Development (BD) 13.Sales 14.Affiliate Programs 15.Existing Platforms 16.Trade Shows 17.Offline Events 18.Speaking Engagements 19.Community Building
  49. 49. BULLSEYE FRAMEWORK 1. Rank 2. Brainstorm 3. Prioritize 4. Test 5. Focus
  50. 50. HTTP://TRACTIONBOOK.COM/BULLSEYE.XLSX
  51. 51. WRAP UP 1. The Build-Measure-Learn 2. Defining our MVP 3. Wireframing our MVP 4. Building our MVP: Agile product development 5. Getting initial traction @ZORNITSATOMOVA | ZENQ.CO
  52. 52. IT'S ABOUT YOU! 1. Your daily MANTRA 2. Your daily CHALLENGE 3. Your daily DREAM
  53. 53. QUESTIONS? ZORI@ZENQ.CO SLIDES @ZORNITSATOMOVA
  54. 54. REFERENCES • LEAN STARTUP, E R I C R I E S • THINK & GROW RICH, NAPOLEON HILL • TRACTION, GABRIEL WEINBERG & JUSTIN MARES • DESIGN YOUR USER EXPERIENCE IN 7 SIMPLE STEPS, AMIR KHELLA @UDEMY.COM • THE PRODUCT DESIGN SPRINT: A 5-DAY RECIPE FOR START UPS, JAKE KNAPP @GV.COM • SCRUMTRAININGSERIES.COM • TECHCRUNCH.COM • GROWTHHACKERS.COM • ZENQ.CO

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