Hello. This presentation was given at the Content is king Conference in Dublin on the 16th of November. Title of the talk: Staying in tune with customer sentiment: which social media communities are most important for your brand?” Enjoy.

4. 1:
THE SOCIAL
CONSUMER

5. 2:
UPWARDLY
MOBILE

6. 3:
RATE
EVERYTHING

7. Youtube - Gatorade Mission Control

9. STEP 1:
START
LISTENING

10. STEP 1:
START
LISTENING
FREE TOOLS:
WWW.GOOGLE.COM/ALERTS
WWW.ADDICTOMATIC.COM
WWW.WHOSTALKIN.COM

11. STEP 2:
FIND THE RIGHT
CONVERSATIONS

12. STEP 2:
FIND THE RIGHT
CONVERSATIONS
FREE TOOLS:
WWW.FACEBOOK.COM
WWW.IRISHBLOGS.IE
WWW.GEOCHIRP.COM
WWW.BOARDS.IE

13. STEP 2:
FIND THE RIGHT
CONVERSATIONS
FREE TOOLS:
WWW.FACEBOOK.COM
WWW.IRISHBLOGS.IE
WWW.GEOCHIRP.COM
WWW.BOARDS.IE

14. STEP 3:
MEASURE
SENTIMENT

15. STEP 3:
MEASURE
SENTIMENT
FREE TOOLS:
WWW.SOCIALMENTION.COM
WWW.TWITRRATR.COM
WWW.GOOGLE.COM/ANALYTICS
BOIUlster Bank

16. STEP 3:
MEASURE
SENTIMENT
FREE TOOLS:
WWW.SOCIALMENTION.COM
WWW.TWITRRATR.COM
WWW.GOOGLE.COM/ANALYTICS

17. STEP 4:
ASK &
RESPOND

18. STEP 4:
ASK &
RESPOND
FREE TOOLS:
WWW.SURVEYPIRATE.COM
WWW.POLLDADDY.COM

19. STEP 5:
USE, MEASURE &
START AGAIN

20. STEP 5:
USE, MEASURE &
START AGAIN

21. www.pizzaturnaround.com

22. colin@zoodigital.ie / @zoodigital