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Facebook Secrets
for Super Summer
Camp Marketing

Travis Allison
and
Blake Sunshine
#CampPros
Facebook
Marketing
Strategy

Facebook
Content

Facebook
Ads
Sell	
  Camp	
  Spaces	
  With	
  	
  
Smart	
  Facebook	
  Posts
Focus	
  On	
  What	
  Parents	
  Need	
  to	
  Know
Sell	
  By	
  The	
  Seasons
Fall	
  

Winter

Spring

Summer

Registration	
  
Open

Early	
  Bird	
  
Date

Still	
  Time	
  to	
  
Register

Next	
 ...
Sell	
  Camp	
  Spaces	
  With	
  Facebook	
  Posts
5	
  Kinds	
  of	
  Engaging	
  Posts
What	
  was	
  your	
  favourite	
  magic	
  
moment	
  at	
  camp?
Camp is the
only place
where “you’re
so weird” is
considered a
complement!
Because of Camp, I ___________

5	
  Kinds	
  of	
  Engaging	
  Posts
I’m wearing
a Purple
Floppy Hat
- today that
makes me
a…
Sell	
  Camp	
  Spaces	
  With	
  Facebook	
  Posts
Space
Alien.
aption this photo!
Please c
Create	
  a	
  Content	
  Calendar
Network/
Day
Facebook
Twitter
Pinterest
Instagram

Sunday	
  

Monday

Tuesday
Acquire customers more efficiently
Acquire customers more efficiently
Acquire customers more efficiently
!
WHY DO WE EVEN WANT TO
BOTHER WITH
FACEBOOK ADS??
!
!

As	
  the	
  camp	
  landscape	
  becomes	
  
more	
  and	
  
more	
  crowded…
	
  

	
  

!

Facebook	
  ads	
  are	...
Ad	
  Creative
Ad	
  Targeting
Ad	
  Placement
Ad	
  Bidding
Ad	
  Optimization
Ad	
  Creative
Message	
  Content

Engaging	
  Image

Link	
  to	
  	
  
Measurable	
  Site
Ad	
  Targeting
Age	
  
Gender	
  
Location	
  
Education	
  
Likes	
  and	
  Interests	
  
Parental	
  Status	
  (Childre...
Measurement	
  Strategy
Lift	
  in	
  sign-­‐ups
Lift	
  in	
  traffic
Lift	
  in	
  inquiries
Landing	
  page	
  traffic
...
Blake Sunshine

!

Facebook.com/socialsummercamp	
  
!

Twitter.com/socialsummrcamp	
  
!

Socialsummercamp.com	
  
Travis Allison
!
!

CampHacker.TV	
  
@CampHacker	
  
travis@socialcatalyst.ca
Facebook Secrets of Summer Camp Marketing
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Facebook Secrets of Summer Camp Marketing

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Blake Sunshine of http://socialsummercamp.com and Travis Allison from http://camphacker.tv presented this free webinar for summer camp directors and marketers on effective use of Facebook.

There were two tracks that we talked about: Creating engaging content and Making effective Facebook Ads.

Watch http://camphacker.tv to see when we do the webinar again.

Veröffentlicht in: Business, Technologie, Sport
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Facebook Secrets of Summer Camp Marketing

  1. 1. Facebook Secrets for Super Summer Camp Marketing Travis Allison and Blake Sunshine
  2. 2. #CampPros
  3. 3. Facebook Marketing Strategy Facebook Content Facebook Ads
  4. 4. Sell  Camp  Spaces  With     Smart  Facebook  Posts
  5. 5. Focus  On  What  Parents  Need  to  Know
  6. 6. Sell  By  The  Seasons
  7. 7. Fall   Winter Spring Summer Registration   Open Early  Bird   Date Still  Time  to   Register Next  Year’s   Schedule Reviews  From   2013 Talk  To  Our   Parents Tour  Camp Tour  Camp FAQ:  Safety FAQ:  Staff   Training     Activities  on   Blog Online  New   Parent  Call FAQ:  Getting   FAQ:  Your   Camper  Ready Child  at  Camp Open  House Today  at  Camp
  8. 8. Sell  Camp  Spaces  With  Facebook  Posts 5  Kinds  of  Engaging  Posts
  9. 9. What  was  your  favourite  magic   moment  at  camp?
  10. 10. Camp is the only place where “you’re so weird” is considered a complement!
  11. 11. Because of Camp, I ___________ 5  Kinds  of  Engaging  Posts
  12. 12. I’m wearing a Purple Floppy Hat - today that makes me a… Sell  Camp  Spaces  With  Facebook  Posts Space Alien.
  13. 13. aption this photo! Please c
  14. 14. Create  a  Content  Calendar
  15. 15. Network/ Day Facebook Twitter Pinterest Instagram Sunday   Monday Tuesday
  16. 16. Acquire customers more efficiently
  17. 17. Acquire customers more efficiently
  18. 18. Acquire customers more efficiently
  19. 19. ! WHY DO WE EVEN WANT TO BOTHER WITH FACEBOOK ADS??
  20. 20. ! ! As  the  camp  landscape  becomes   more  and   more  crowded…     ! Facebook  ads  are  the  most   efficient  and  cost  effective  way  to   reach  new  target  areas.  
  21. 21. Ad  Creative Ad  Targeting Ad  Placement Ad  Bidding Ad  Optimization
  22. 22. Ad  Creative Message  Content Engaging  Image Link  to     Measurable  Site
  23. 23. Ad  Targeting Age   Gender   Location   Education   Likes  and  Interests   Parental  Status  (Children  Age)   Broad  Categories   Fans,  Not  Fans,  Friends  of  Fans  
  24. 24. Measurement  Strategy Lift  in  sign-­‐ups Lift  in  traffic Lift  in  inquiries Landing  page  traffic Conversion  tracking  pixel
  25. 25. Blake Sunshine ! Facebook.com/socialsummercamp   ! Twitter.com/socialsummrcamp   ! Socialsummercamp.com  
  26. 26. Travis Allison ! ! CampHacker.TV   @CampHacker   travis@socialcatalyst.ca

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