A presentation about the opportunities that Big Data Analytics brings to companies through Digital Marketing in the Asia Pacific region and elsewhere - by Zaheer Nooruddin, head of Digital Innovation for Asia at global Creative Communications Agency, GOLIN

1. CLIENTSCLIENTSABOUT ZAHEER WORK LEADERSHIPABOUT GOLIN CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Asia-PacificDigital&SocialMedia
Big #Data
Social Media
Asia-Pacific

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ASIA-PACIFIC
Digital
Asia-Pacific
Via our region-wide network of digital strategists, data analysts, content
and community experts, digital media professionals and creative
technologists. We deliver integrated social media and digital
communications, through holistic know-how in China and Asian markets.
>STRATEGY
>LISTENING
>REPORTING
>INFLUENCE
> ENGAGEMENT
>CONTENT
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVEABOUT ZAHEER ABOUT GOLIN

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THINK BIG…
AN EXPLOSION!

4. CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
THE CHALLENGE
EXPLOSIVE DATA GROWTH

5. CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG DATA

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UNDERSTANDING
THE POTENTIAL OF
BIG
DATA

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WE ARE HERE
CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Source: Google Maps

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AS WELL AS HERE
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Source: Google Maps
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MORE CONTEXT
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Source: Google Maps
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GREATER INSIGHT…
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Source: Google Maps
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BIG DATA
IS BIG…
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
IS BIG
IT CAN BENEFIT AN ENTIRE
ORGANIZATION.
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LOCAL CONTEXT
= MISSION CRITICAL
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Source: Google Maps
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NOTHING BEATS
A STREET VIEW
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG INSIGHTS
START SMALL
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CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
KNOW YOUR CUSTOMER
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TRACKING PURCHASE INTENT
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Next Big Purchase
BIG DATA FOR MARKETING
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BIG OPPORTUNITIES TO ENGAGE
MEANINGFULLY
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BIG INCENTIVES
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
MAGICAL
MOMENTS
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WELCOME
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
MAKING SOCIAL MEDIA
DATA COUNT
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19. CLIENTS WORK AWARDSPRINCIPLES & PRINCIPALS CAPABILITIES OFFICES >PRACTICES< ABOUT ZAHEER
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CORPORATE ISSUES
MARKET SHARE
PREDICTIVE ANALYTICS
CAN SAVE $ & JOBS
BIG DATA IN COMMUNICATIONS

20. CLIENTS WORK AWARDSPRINCIPLES & PRINCIPALS CAPABILITIES OFFICES >PRACTICES< ABOUT ZAHEER
BIG DATA ANALYTICS
WILL DRIVE BETTER
EXECUTIVE
DECISION-MAKING
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IN THE FUTURE…

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OUR BIG PROFILES

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CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
REQUIRES BIG
PLANNING
•Marketing
•Communications
•Reputation Management
•Crisis Management
•Product Launch
•Relationship Management
•Loyalty
•Product Innovation
•Competitor Advantage
•Customer Support
•Call-Centre
•Public Relations
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CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG TRENDS
Source:ComputerSciences
Corporation,2012
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CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG TRENDS
Structured vs.
Unstructured Data
Source: Computer Sciences
Corporation, 2012
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CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG TRENDS
Source: Computer Sciences
Corporation, 2012
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CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG PROFIT
Source: Sybase,
an SAP Company
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CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
SYSTEMS
RESTRUCTURING
TALENT
DASHBOARDS
INTEGRATION
ANALYTICS
WHAT NEXT?
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BIG THANK YOU
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Images Source: Creative Commons license
Zaheer Nooruddin
@Digible
Digital & Social Media
Asia-Pacific
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DIGITAL SOCIAL MEDIA MOBIL
SOCIAL MEDIA TRAINING1
DIGITAL EFFECTIVENESS2
SOCIAL MEDIA REPORTING3
INFLUENCER MANAGEMENT4
COMMUNITY MARKETING5
CONTENT COMMUNICATIONS6
CRISIS READINESS7
MOBILITY INNOVATION8
Asia-PacificDigital&SocialMedia CLIENTSCLIENTSABOUT ZAHEER WORK LEADERSHIPABOUT GOLIN CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE