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PORTER'S 5 FORCES MODEL & VALUE CHAIN

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PORTER'S 5 FORCES MODEL & VALUE CHAIN

  1. 1. PORTER’S 5 FORCES MODEL & VALUE CHAIN AZIRAH BINTI ZAINOL – GP02428
  2. 2.  The world's largest producer of sustainable palm oil, with 82% of its production certified sustainable, and is one of the world’s largest listed palm oil companies, producing about 2.47 million tonnes or 5% of the world’s crude palm oil (CPO) output annually  Upstream Operation  the development of oil palm plantations  cultivation of oil palm  management of estates  milling of fresh fruit bunches (FFB) for CPO and crude palm kernel oil (CPKO)  Downstream Operation  encompassing the manufacture and distribution of oils and fats products to biodiesels, oleochemicals, and nutraceuticals  Contributions in developing and pioneering best management practices in the oil palm industry and in many instances, assisted in commercialising them
  3. 3. Porter’s Five Forces Threat of New Entry Competitive Rivalry (sunflower oil, mustard oil & olive oil) Buyer Power Threat of Substitution Supplier Power Give an importance to maintain the relationship with customers by providing products according to their needs and necessary technical assistance. In the palm oil industry the bargaining power of customers is high, because the product in different prices and quality is available in the market. • Degree of dependency upon existing channels of distribution • Buyer volume • Ability to backward and forward integration • Buyer price sensitivity The existence of close substitute products increases the propensity of customers to switch to alternatives in response to price increases. • Buyer propensity to substitute - The demand for palm oil is declining due to availability of alternative edible oils, at very low prices. • Perceived level of product differentiation SIME Plantation always maintains good supplier relationship by providing a sense of commitment to the supplier. It creates a networking businesses with them for the future needs and to determine how best to satisfy those needs by working together. • Economies of product differences - Palm oil is differentiated on the basis of quality and price • Learning curve advantages - SIME Plantation is a leader in research & development (R&D) and always introduce new technology to capture the market. • Government policies
  4. 4. SWOT Analysis
  5. 5. Code of Business Conduct defines the standards of behaviour expected of all Directors and employees of SIME Plantation, and where applicable, counterparts and business partners Anti-Corruption takes a zero-tolerance approach towards bribery and corruption, and are committed to behaving professionally, fairly and with integrity in all our business dealings and relationships Labour Practices aims to be an employer of choice. SIME Plantation committed to equal opportunity for the workforce and do not tolerate discrimination on any grounds. The company respect its employees’ legal rights with respect to freedom of association and aim to maintain an open and effective relationship with its employees Human Rights respect for fundamental human rights, which governs SIME Plantations’ operations, outlines the standard of behaviour expected of the Directors, employees, counterparts and business partners, and standards adopted by respective business divisions, such as the Roundtable on Sustainable Palm Oil (RSPO) by its Plantation Division. Value Chain

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