Es consulting webinar series from idea to innovation mike allen of everything brilliant
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How to go from Idea to Innovation. My presentation with ES Consulting from Saudi Arabia http://everythingbrilliant.co.uk/#innovation-tools
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Es consulting webinar series from idea to innovation mike allen of everything brilliant
- 1. Mike Allen Everything Brilliant Starts with an Idea Copyright Michael Allen, EverythingBrilliant.co.uk 2014 From Idea to Innovation
- 2. About me….. - Innovator - Speak, blog about and help organisations innovate - Partner in a idea management software business called TalkFreely - I ‘walk the talk’ and share all my ideas online Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 3. Innovation - Turning ideas into action - Experimentation - Socialising - Prototyping - Commercialising Copyright Michael Allen, EverythingBrilliant.co.uk 2014 Ideas - What are they - How to have more of them - How to facilitate others to have more
- 5. What are ideas? - Think about millions upon millions of Lego bricks, each one being a piece of knowledge, an experience or insight - And we are gaining new bricks all the time
- 6. Ideas happen when we connect the bricks to make something new
- 7. Take just 12 bricks Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 8. Children Just play and create things without inhibitions Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 9. Adults Do exactly the same, it just takes longer Copyright Michael Allen, EverythingBrilliant.co.uk 2014 But the more they experiment, and the more they ‘think with their hands’, eventually the ideas com
- 10. But when we set a Challenge “make something useful for your work desk” Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 11. Anyone can play The 12 bricks game; - It’s Design Thinking - Flexes our creative muscles - Shows the impact of setting a challenge www.12bricks.co.uk @just12bricks facebook.com/12bricks
- 12. Copyright Michael Allen, EverythingBrilliant.co.uk 2014 MORE CONNECTIONS = MORE IDEAS
- 13. Why I share my ideas - All things are difficult before they become easy - While you can invent on your own, you can’t innovate on your own - The idea is first and easiest step - People are significantly more likely to share their ideas with you Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 14. #ChallengesProvoke ideas by asking a question, setting the scene or inspiring
- 15. Copyright Michael Allen, EverythingBrilliant.co.uk 2014 “If there was ZERO chance of failure, what should we build next”?
- 16. “Look what can be achieved when you focus on one process. What processes could give us the same gain if gave it the same focus”?
- 17. What in this photograph of a colleague’s desk will change in the next 5 years?
- 18. What processes or process steps do you take that waste time or add no value?
- 19. Other Provocations - “What is it about our organisation that you wouldn't want our best customers to know about (and how can we fix it)" - “If we were to build the Rolls Royce of our product, what would it look like" - “It sucks when...we could fix it by…“ - “When problem X happens the cost is high, what are the quick fixes we can implement to guard against it” - “What new things could we sell to our existing customers” - “What other services could we offer that we could excel at” Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 20. #IdeaHacksTake something and hack it by changing or re-organising some of the components to create new value
- 22. #Hacked Ideas - Brilliant Idea #104. Run an idea-hack workshop in your workplace - #79. Hack the coffee stall. Mobile coffee stall with a stage for a busker and the coffee comes free - #69. The limited edition Mars Bar - #182. Pizza sandwiches - #172. Hack the TV talent show with the candid camera format Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 23. #Differentiation Take existing products and change the value proposition by changing the utility, configuration or customer experience
- 25. #PainStorming Find problems not solutions (remember what I said about provocations)
- 28. #PainStorming ideas - #149. Man-kit button repair - #198. Re-using the heat from the dishwasher to dry the dishes - #235. The comfy guitar - #218. Deodorant that is activated by sweat Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 29. Blue sky thinking, radical ideas that can make the World better #BlueSky
- 31. #BlueSky Ideas - Brilliant Idea #221 The 4 day work week in the summer months - #194. Charging restaurants for food waste - #177. Rapidly degrading packaging for cigarettes - #123. Turning abandoned buildings into urban forests - #102. Don’t bring your cold to work - #44. Care Share - #175. London Underground station styled like the inside of the Millennium Falcon - #122. Potbot (a robot that fixes cracks and potholes) - #99. Homes on decommissioned ships Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 32. Change the status quo and create a completely new value proposition #Disruptive
- 34. #Disruptive Ideas - #207. Disrupt the tattoo ink business by developing an ink that deliberately fades - #106. The Anti-Café - #13. The web-store on the high-street - #139. The 24 hour Radio Breakfast show - #235. Green Lights for green vehicles Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 35. BUT remember, innovation and ideas are NOT the same
- 36. Innovation isn’t always easy, BUT it is simple, it’s is COMMERCIALISATION of ideas
- 37. BUT it’s worth it..... - Solves problems for individuals, organisations and communities - Delights us and improves our lives - Makes fortunes, generates value and drives growth - Is the ultimate human resource - Innovation has never had a greater currency (but the speed at which innovation can become obsolete is faster than ever) Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 39. The innovator’s paradox “Survival today requires coherence, co- ordination and stability. Copyright Michael Allen, EverythingBrilliant.co.uk 2014 Survival tomorrow requires the replacement of those erstwhile virtues”
- 41. 3 Innovation Horizons Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 42. Intrapreneurship The pursuit of entrepreneurial behaviours in the corporate setting Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 43. Who are your Intrapreneurs? Inquisitive Spice Copyright Michael Allen, EverythingBrilliant.co.uk 2014 High-risk Spice Disagreeable Spice Creative Spice Mover & Shaker Spice
- 44. What’s essential The conditions that are needed for intrapreneurship to work; - Commitment from the Business Leaders - Time for the intrapreneurs to develop their ideas - Money to develop the best ideas - Governance - Guidance. …. which leads me to the Canvas Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 45. The Idea to Innovation Business Model Canvas Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 46. Idea Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult. Function What problem does your idea solve? Solution How does your idea solve the problem? What are the key features? How does it work? How does it differentiate between other existing solutions? What makes your idea valuable and compelling? Copyright Michael Allen, EverythingBrilliant.co.uk 2014 Idea Owner: ______________________________ Date: __________ i2i Business Model Canvas GO / NO- GO Ideas are either directed by Challenges (ie. you want ideas to….) which might require some facilitation to; - Identify the innovation priorities - Capture ideas Or you allow your intrapreneurs to bring their ‘pet’ idea But the idea isn’t enough, what’s the; - Function - How and why is this a better solution
- 47. Idea Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult. Function What problem does your idea solve? Solution How does your idea solve the problem? What are the key features? How does it work? How does it differentiate between other existing solutions? What makes your idea valuable and compelling? Copyright Michael Allen, EverythingBrilliant.co.uk 2014 Idea Owner: ______________________________ Date: __________ i2i Business Model Canvas GO / NO- GO Socialise it. Fight the temptation to keep it to yourself. Ask for feedback And fail fast. Don’t dwell on ideas that Pivot the idea to turn it into something else or solve a more precise problem…or simply have another idea. Socialising your idea Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision
- 48. Run Experiments Fail fast, iterate and Pivot Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 49. Key Activities Commercial Alignment Key Resources How does this idea link to the organisation’s strategic objectives? Idea to Prototype Strategic Alignment What are the key activities that need to be done to develop this idea How does this idea align to the organisation’s commercial objectives? Who is the target user? How much money will it make / save Other than you and your team, what resources do you need to develop this idea Help Help HelpHelp GO / NO- GO Copyright Michael Allen, EverythingBrilliant.co.uk 2014 Go / no-go. Should this idea be pursued? Has it passed the litmus test? If yes then you need to recognise that your idea needs support, and remember the Innovators Paradox? How does it relate to the Strategy and Commercial imperatives for the organisation? What are the key Activities and Resources required to prototype the idea?
- 50. Key Activities Commercial Alignment Key Resources How does this idea link to the organisation’s strategic objectives? Idea to Prototype Strategic Alignment What are the key activities that need to be done to develop this idea How does this idea align to the organisation’s commercial objectives? Who is the target user? How much money will it make / save Other than you and your team, what resources do you need to develop this idea Socialising your idea Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision GO / NO- GO Help Help HelpHelp Copyright Michael Allen, EverythingBrilliant.co.uk 2014 And this is an iterative cycle. Ideas can go around and around Idea Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult. Function What problem does your idea solve? Solution How does your idea solve the problem? What are the key features? How does it work? How does it differentiate between other existing solutions? What makes your idea valuable and compelling? Idea Owner: ______________________________ Date: __________ GO / NO- GO Some will never move forward
- 51. Socialising your idea Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision GO / NO- GO Copyright Michael Allen, EverythingBrilliant.co.uk 2014 At some point you will get to the next Go / no-go point. Either the ideas stands-up or it doesn’t. If it does, the a business case to prototype it needs to be built
- 52. Business case to prototype Prototype Perform the prototype / test and record the results. Did it meet the expectations in the business case? Do you need to recalculate the business case? Are your target users involved in the testing? What’s the business case to prototype the idea? What will it cost? Who will sponsor it? Do we have the appropriate partners in place to test it? Is the funding in place? GO / NO- GO Help Help Copyright Michael Allen, EverythingBrilliant.co.uk 2014 The Business case describes what the prototyping / testing exercise is and what outcomes are expected Then run the test
- 53. Commercialise Do we have the right distribution partners? Our key Partners are: Build Build the innovation taking into account the findings from the prototype Prototype to Innovation GO / NO- GO Copyright Michael Allen, EverythingBrilliant.co.uk 2014 And the last go no/go. Did the prototype work? Are we ready to build and commercialise or is there another iteration that needs to be done?
- 54. First steps - Find your intrapreneurs - Challenge them - Support and mentor them (or get them help and support) - Don’t stop. This takes time Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 55. Final thoughts Connect to me if you want to know more @Brillianttideas Get a copy of the canvas from Bassam @ ES Consulting (also available in Arabic) Please feel free to follow my blog everythingbrilliant.co.uk Thank you Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- 56. Idea to Innovation webinar series 2015
Editor's Notes
- - I’d consider myself an innovator. I have founded three businesses and numerous products I blog, speak and help organisations to innovate which spans from innovation strategy to ideation training I’m a Partner in an idea management software business which supports anything from free idea competition tool for social tools like facebook to crowdsourcing platforms for employees and consumers I walk the talk and share ALL my ideas online, but more of that in a second You can connect to me. My blog is called EverythingBrilliant as in Everything Brilliant started with an idea. You can follow me on twitter @BrillianttIdeas (note the double t) or on facebook.com/everythingbrilliant
- Two parts to this presentation
- And the more inquisitive we are, the more we welcome new ideas, the more we experiment and the more we challenge ourselves and others the more bricks we acquire
- If you have children, nephews or nieces, brothers or sisters or Grandchildren, ask them for 12 bricks – if you can these 12 bricks, great, but it isn’t necessary, and ask them to build something
- Just play. Without inhibitions. They create things they recognise from the physical World. Their invention is limitless.
- Their invention is limited. Most sit and think about what to make, They try to conceive it in their brains first But what you see is that if they just start creating and seeing what happens, then they end up with ideas. Btw. One of these ideas was done by the richest person that I know and would call a friend. Any idea which one?
- The adults have much more fun when we set them a challenge. Make something useful for your work desk” Then ideas come quickly
- It’s an example of Design Thinking – thinking with our hands It’s a good game to play to get people into a creative mindset (and proving anyone can have and build ideas) It shows how we respond to challenges – fixing a problem (and highlights the paradox that sometimes restrictions help creativity)
- This is the key. The secret sauce of innovation. If you want more ideas, trigger more connections, create and share ideas, ask questions, create provocations Now I am going to show you some of my ideas, but rather than just starting at idea #1 and going through I am going to categorise and bunch them as innovation tools. Ideas need a trigger and there is a limit to how many times you can ask “does anyone have any ideas about x,y or z”?
- 1. All things are difficult before they become easy (Thomas Fuller). Sharing ideas is difficult. It requires you to discard a very natural instinct which is to protect and cosset something that is valuable and dear to you. 2. While you can invent on your own, you can’t innovate on your own. Innovation needs a crowd and when you share good ideas, a crowd will gather and the more that crowd invests in supporting and shaping the idea , the greater the odds of it gaining momentum and ultimately happening (and if there is a flaw you’ll discover it early) 3. The idea is the first and easiest step. Innovation is all about the execution and if you can take one of my ideas and execute, good luck to you. Can have all of my ideas! 4. People are significantly more likely to share their ideas with you. Which is a privilege, but like all privileges, it comes with responsibilities (so read my essential guide to listening to ideas here) So, the 12 bricks game is one of many techniques and Facilitation tools. Here are some more and some of my ideas
- Use images to provoke an emotional response and grab people’s attention
- Where appropriate, use humour
- Easyjet disrupted the airline business…we all know that, but in reality they disrupted the large carriers ability to make money, they also changed the market – by making it more affordable they dramatically changed people’s ambitions to travel which in turn dramatically increased the size of the market. An established player could have done that, but they would have had to take the risk of cannibalising their revenues and profits to achieve it
- Of course, innovation needs ideas, but having lots of ideas doesn’t mean you are innovating. Remember, the idea is just the first and easiest step So what is innovation then?
- Innovation is simple, “it’s the commercialisation of ideas”, BUT It isn’t easy.
- Innovation, what’s the big deal? The last two bullet points I want to mention. The ultimate human resource AND the speed at which innovation can become obsolete. (GPS devices are a good example of that)
- Technology is wiping out companies faster than ever. The average lifespan of a S&P 500 company (on a 7 year rolling average) is likely less than 20 years!
- The #1 reason an organisation might find it hard to innovate is probably the organisation! Organisational structures and culture are built to support coherence, co-ordination and stability (and therefore guard against risk, failure, deviation and disruption. All of those things are essential for innovation.
- This is REALLY important for you If you sometimes feel as though what you do isn’t appreciated or understood by your bosses, OR, if, despite the fact that there is a scheme, their ideas seem to follow a different process…this is perhaps why Your colleagues are (probably) engaging in Horizon 1 and (perhaps) 2 but the Senior team of course are paid to think about Horizon 3 and
- Google 20%. Gmail is perhaps the most well known example W.L. Gore (Goretex). 10% of employees time to work on idea and projects, one of which resulted in Elixor guitar strings Texas Instruments. New technology that transformed the cost and performance of the digital projector Sony. The Playstation was the result of intrapreneurship
- Intrapreneurs already exist in your organisation. They may not know it, but they are there. Innovators and intrapreneurs typically are: hgaj Disagreeability – the person that is seen to be crazy – the person that disagrees when people say “yeh, but the problem there is….”. The kind of people that possibly don’t get invited onto projects
- Commitment from the Business Leaders Money to develop the ideas Governance Guidance. …. Which leads me to the Canvas. Innovating is hard so at the very least let’s be sure t
- What is it? It’s a description of how to innovate – to go from an idea to an innovation within a business What it isn’t is.. a process, or bit of software – software can help, but first and foremost it’s an approach
- What’s the idea in a nutshell? What’s the function – what problem does it solve How why is this a better solution? What does it replace. What impact does it make on the problem (what’s the cost of the problem or opportunity it presents)
- What’s the idea in a nutshell? What’s the function – what problem does it solve How why is this a better solution? What does it replace. What impact does it make on the problem (what’s the cost of the problem or opportunity it presents)
- By the way, if you have done any (or would like to do some) reading about Lean Start-up for Lean UX, or design thinking, you will recognise some of these concepts and ideas
- Then there is a go, no/go. Should it be pursued?
- But the intrapeneur will have a better understanding of how to innovate for next time
- That’s the Canvas. That’s it
- Find you intrapreneurs. I can help you with a questionnaire that identifies the right profile of people Give them a call to action, a challenge, something to get them started
- Notice the double t in brilliant