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What is a Backlink?
What's all this hoopla over backlinks? Every SEO forum and blog you stop by is constantly touting
the power and necessity of backlinks they must be a pretty big deal! So what exactly is a backlink?
Simply put, a backlink is a link on another website (external) that leads to a page on your website.
For instance, a link on this page to a page on another website would be a backlink for THAT
webpage.
How do Backlinks Help us Rank?
Think of it like this: backlinks are human citation. In a sense, we decide what pages we, as internet
users, want to show up in the Search Engine Results Pages (SERPs) by linking to the content we
like. A page with more links of a higher quality than others will rank higher. The part about quality
is really important. It's not just about who has the most backlinks it's about where those links are
from.
If you were trying to lose weight, would you be more inclined to trust the opinion of some Joe
Shmo or from a professional health expert? This principle is applied to backlinks and the way they
affect our rankings. Links from sites that are established as authorities (like the health expert)
carry much more weight than a link from someone commenting in a fitness forum somewhere.
Google weighs out these links and their value using their complex algorithm and uses this data to
decide how to rank your website/webpage. Your site does not have to be a monster authority site
to rank highly. Rather, you can rank highly by getting high quality backlinks from other authority
sites.
Let's pretend that the health expert from earlier told us that Joe Shmo actually made some good
points and his opinions are quite valid. Wouldn't we start to trust Joe Shmo more and see more
value in his opinion? Similarly, if an authority health site linked to Joe Shmo's small niche site,
Google would realize that maybe Joe's site is more authoritative then they realized, and they
would rank it higher. The web is not controlled by computers. It is run by people, and this is
reflected in the way we act and link online. Search Engines know this and respond accordingly to
try to give us the results that we demand and construct ourselves.
How do we get Backlinks?
Now that we know the importance of backlinks and why they affect our rankings the way they do,
we need to figure out how we can get some. A full answer to this question might take some
hundreds of pages, so we're going to take a broad view of some backlinking strategies to get a
good idea of how to get quality backlinks.

2. Sadly, backlinking isn't as simple or straight forward as our health expert example above. You're
not so likely to be granted a link from some powerful authority such as CNN or Apple just for
creating great content. Our techniques are going to have to be a little more guerrilla-esque. This
isn't to say that the quality of your content doesn't matter, it's quite the opposite. At the core of
your promotion and backlinking strategy should be great, quality content. We'll assume you
already know how to make great content and get on with the backlinking.
There are many different ways to get backlinks and each of the methods takes time to learn and
master. Rather than getting super-in-depth with any single backlinking strategy, I'm going to
provide you with a list of ways to get backlinks. We are going to continue this SEO course by
covering the governing principles of backlinks and how to measure their quality - knowledge you
can apply to every single backlinking method successfully. Here's a comprehensive list of ways to
get backlinks:
Free blogs (blogger, wordpress, squidoo)
Profile backlinks
Blog commenting
Article Marketing
Press releases
Social Bookmarks
Website directories
Blog Carnivals
Video marketing
Forum Commenting
Document Distributors
Podcast Directories
Software Distributors
Each of these methods can be deeply explored to achieve the best results. For this SEO Course,
we are instead going to cover the factors that make a great backlink.
Anchor Text
Anchor text is the clickable text in a hyper-link. For example, if you look at the links in the resource
box for this article, one of them has the anchor text "SEO Course" while the other simply has my

3. website's URL as the anchor text.
Anchor text is very powerful and has a big impact on how effective a backlink is. Anchor text gives
search engines a quick glimpse of what the page on the other side is going to be about, so you
want to use your keyword and other keyword variations as often as you can. Google and other
SEs look at the text closest to a link to decide what it's about, and in essence, your anchor text is
technically the closest text to the link (it IS the link!). You won't always have the option to use
anchor text, but don't give up an opportunity when one presents itself.
Relevance
Relevance is another factor that decides how effective a backlink is. Relevance really is the name
of the game when it comes to ranking in the search engines. Google says over and over again,
their goal is to provide the most relevant search results. This means having relevant content and
having relevant backlinks pointing to your content. A relevant backlink appears to be very relatable
to your keyword. The same factors that make any page relevant to a keyword are the factors that
would make a backlink relevant to your keyword. For instance, an article with a good keyword
density for your keyword and your keyword in your anchor text would be pretty relevant. To
increase the relevance of any backlink you can use proper anchor text, surround the link with
relevant text, and use a relevant title if possible.
PageRank
The effect of PageRank on you rankings is often completely overrated. The honest truth is that PR
is NOT that important in how well you rank for your keyword. It is but one of over 200 factors that
affect your ranking and its value is often exaggerated. It's always better to get backlinks from high
PR pages when you can, but don't place too much importance on it.
One really obvious misconception is that if the home page of a site has a high PR, then any page
you get a link from on that domain is going to pass a lot of PageRank. For example, people who
sell link packets sometimes tout how they have high PR forums you can get links from. This
doesn't make any sense at all because your link is not going to be on the home page. It is called
PAGE Rank, not SiteRank - it's right in the name! If you create a profile link on any forum, it's
going to be on your new profile page with a PR 0. Getting links from High PageRank pages (pages
- not sites) is great and definitely helpful, but it's not the holy grail to ranking.
Nofollow Vs. "Dofollow"
Another factor that affects links is whether or not they have the nofollow link element applied to
them. The nofollow link attribute was created to tell Google to ignore certain links. In essence
these would be links to sites that you aren't completely comfortable linking out to. Google states
that the nofollow tag should be used for links that are paid or lead to untrusted content. Also, they
are a little vague about how they crawl nofollow links. They say that they generally do not, but they
do sometimes:/ (I know right?) So what does this mean for our backlinking?
Google states very clearly that nofollow links do NOT pass anchor text or PR. Matt Cutts, Google's
outspoken web spam engineer, has also said plainly that there is no SEO benefit in a nofollow link.
He might have said that in an effort to slow down people spamming sites/pages with nofollow

4. links, or he might have been completely truthful. We can't really tell, so I'll let you be the judge.
So do we care or not if a backlink is nofollow? Here's a logical way to decide which links will be
worth your time:
When blog commenting, if you come across a blog, and all the comments are "nofollowed" ask
yourself this: Will I get traffic from this link? If the answer is yes then post a comment, if not, you
might want to just move on. Don't forget - the whole point of doing SEO is to get targeted traffic, so
why would you ever turn down targeted traffic just because a link is nofollow? I will still leave
comments on blogs that use nofollow on comment links, but only if there are signs of decent traffic
on the blog.
Indexing Our Links
The last thing you need to know about backlinks is that they need to get indexed. Search engines
won't give you credit for a link they don't know exists. You need to get one of their spiders/bots to
the page with your backlink on it so that they crawl your link and find that it leads to your site.
There are two easy (and FREE) ways to go about getting your links indexed.
1) Social Bookmarking
Social bookmarking sites get crawled constantly by the search engines. When you post a
bookmark on one, you're link will likely be crawled in a matter of hours. It really is that easy. Of
course, you can never guarantee anything that Google or other search engines will do, but you're
link/page is more than likely to be indexed in a relatively short period of time with just a bookmark
or two.
2) Pinging
The actual technical process of pinging isn't important to us. Put simply, pinging notifies the search
engines that you have new content, and in response, they crawl that new content. This is another
fast and effective way to get your backlinks indexed. There are a number of good, free pinging
services, but the one I use most is pingomatic.com
SEO Course Conclusion
Backlinks are essential to getting the top rankings that you desire. They give your site authority
and relevance in the eyes of the search engines. Backlinking doesn't have to be a dry, tedious
process, nor does it need to be confusing and complicated.
If you follow all of the above guidelines in this free SEO Course, you should have no problem
getting the high quality backlinks from any backlinking strategy or source that will get your site to
spot #1. Ben Jackson is a Search Engine Optimization expert and founder of
www.seodiscovery.org.

5. Article Source:
http://EzineArticles.com/?expert=Ben_C_Jackson
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