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Bloggers vs. publishers

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Bloggers vs. publishers

  1. 1. When BloggersBecome Publishersby Boštjan Špetič, CEO, Zemanta
  2. 2. There is a significant differencebetween bloggers and publishers.This short presentation is notabout traditional publishers whohave turned into digital ones.It is about true, Internet-born-and-raised publishers.
  3. 3. When true costs ariseWhen real revenues start rolling inYour audience grows noticeablyHOW AND WHEN BLOGGERSBECOME PUBLISHERS:3 COMMON SCENARIOS123
  4. 4. SCENARIO #1:WHEN TRUE COSTS ARISEYour readership grows so much that you haveto pay someone for hosting the CMS.FACT: When you get ‘serious’, your costs increase too.
  5. 5. SCENARIO #2:WHEN REAL REVENUES STARTROLLING INWhen you make a living out of blogging, you’renot just in it for the fun and self-expressionalone.FACT: Business made you a publisher.
  6. 6. SCENARIO #3:YOUR AUDIENCE GROWSNOTICEABLYFor some, the point of change is when yourealize you have an audience.FACT: This may happen before the previous two scenarioskick in.
  7. 7. What are you,a blogger ora publisher?
  8. 8. Brought to you byTin Dizdarevic, Publisher Development Director, ZemantaE: tin@zemanta.com, T: 646.207.4636Let us know how we can help you

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