2. There is a significant difference
between bloggers and publishers.
This short presentation is not
about traditional publishers who
have turned into digital ones.
It is about true, Internet-born-and-
raised publishers.
3. When true costs arise
When real revenues start rolling in
Your audience grows noticeably
HOW AND WHEN BLOGGERS
BECOME PUBLISHERS:
3 COMMON SCENARIOS
1
2
3
4. SCENARIO #1:
WHEN TRUE COSTS ARISE
Your readership grows so much that you have
to pay someone for hosting the CMS.
FACT: When you get ‘serious’, your costs increase too.
5. SCENARIO #2:
WHEN REAL REVENUES START
ROLLING IN
When you make a living out of blogging, you’re
not just in it for the fun and self-expression
alone.
FACT: Business made you a publisher.
6. SCENARIO #3:
YOUR AUDIENCE GROWS
NOTICEABLY
For some, the point of change is when you
realize you have an audience.
FACT: This may happen before the previous two scenarios
kick in.
