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Zeiten

wende!
[Changing Times!]
Something Old 

Could Become
Something New!
Gutenberg 

is dead!!
Long lives
Gutenberg!
Roadmap of Valuable Success
“Primarily our unique work enabled technology suppliers, service providers
and brand owners to...
P H Y S I O LO G I C A L
N E E D S
S A F E T Y
N E E D S
S O C I A L
N E E D S
S E L F - E S T E E M
S E L F - G R O W
T H...
S O M E T H I N G O L D
ESTEEM NEEDS!
The need to be a unique individual
SECURITY NEED

Materialistic and personal securit...
ICH BEDÜRFNISSE!
Anerkennung, Geltung
SICHERHEITSBEDÜRFNISSE

Materielle, persönliche und geschäftliche Sicherheit
SELBST-...
SICHERHEITSBEDÜRFNISSE

Materielle, persönliche und geschäftliche Sicherheit
ESTEEM NEEDS
SELF-
ACTUALIZATION
BELONGING AN...
E V O L U T I O N O F S O C I A L M E D I A :
P O S T - G U T E N B E R G - E R A ( T O D A T E )
ICH BEDÜRFNISSE!
Anerken...
GROWTH!
provides opportunities
for development and self-
actualizating, expansion of
inner potentiale, self-
esteem and se...
GROWTH — !
ENTFALTUNGSBEDÜRFNISSE!
Streben nach Selbst-!
verwirklichung, Entfaltung
persönlicher Potenziale,
Selbstachtung...
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics)

© 2013 by Andreas Weber, Value Communication AG, Mainz/G...
GROWTH — !
ENTFALTUNGSBEDÜRFNISSE!
Streben nach Selbst-!
verwirklichung, Entfaltung
persönlicher Potenziale,
Selbstachtung...
P H Y S I O LO G I C A L
N E E D S
S A F E T Y
N E E D S
S O C I A L
N E E D S
S E L F - E S T E E M
S E L F - G R O W
T H...
We sharpen Print’s Effectiveness for a
Disruptive Communication Approach
Contact
@ValueCommAG (Twitter)
https://facebook.com/ValueCommunicationAG
http://www.linkedin.com/in/andreasweber
https://w...
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Value's View — Print and Social Media

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Veröffentlicht am

Learn about the transformation from the Gutenberg Era to the Social Media Era.

It worked out well. And Print is still alive, as the best Partner of On-Line communication!


White Paper via Blog Post:

English Version
http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/

German Version
http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/

Video
http://youtu.be/5IZ2byPY7wI

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Value's View — Print and Social Media

  1. 1. Zeiten
 wende! [Changing Times!] Something Old 
 Could Become Something New! Gutenberg 
 is dead!! Long lives Gutenberg!
  2. 2. Roadmap of Valuable Success “Primarily our unique work enabled technology suppliers, service providers and brand owners to address multibillion-dollar market opportunities!” |Start of our 
 Value Initiatives
  3. 3. P H Y S I O LO G I C A L N E E D S S A F E T Y N E E D S S O C I A L N E E D S S E L F - E S T E E M S E L F - G R O W T H R E L AT E D N E S S E X I S T E N C E A C T UA L I Z AT I O N PRINTING SOCIALMEDIA HYBRIDPRINTING GUTENBERG ERA SOCIAL MEDIA ERA White Paper via Blog Post http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/ http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/
  4. 4. S O M E T H I N G O L D ESTEEM NEEDS! The need to be a unique individual SECURITY NEED
 Materialistic and personal security SELF- ACTUALIZATION PHYSIOLOGICAL NEEDS! Need for food, water, shelter etc. BELONGING AND LOVE NEEDS
 Friendship, love, appreciation Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics)
 © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany BASIC NEEDS SOCIAL NEEDS
  5. 5. ICH BEDÜRFNISSE! Anerkennung, Geltung SICHERHEITSBEDÜRFNISSE
 Materielle, persönliche und geschäftliche Sicherheit SELBST- VERWIRKLICHUNG GRUNDBEDÜRFNISSE! „Hygienefaktoren“ zur Existenzsicherung SOZIALE BEDÜRFNISSE
 Freundschaft, Liebe, Gruppenzugehörigkeit Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics)
 © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany E V O L U T I O N O F M E D I A : G U T E N B E R G - E R A ( b e f o r e 2 0 0 0 ) PRINT MEDIA! covers all levels of the hierarchy of needs BASIC NEEDS SOCIAL NEEDS
  6. 6. SICHERHEITSBEDÜRFNISSE
 Materielle, persönliche und geschäftliche Sicherheit ESTEEM NEEDS SELF- ACTUALIZATION BELONGING AND LOVE NEEDS GRUNDBEDÜRFNISSE! „Hygienefaktoren“ zur Existenzsicherung Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics)
 © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany E V O L U T I O N O F P R I N T M E D I A : P O S T - G U T E N B E R G - E R A ( T O D A T E ) PROFESSIONAL PRINT MEDIA PRODUCTS! cover all levels of the hierarchy of needs only partially.! So they become more and more irrelevant. BASIC NEEDS SOCIAL NEEDS
  7. 7. E V O L U T I O N O F S O C I A L M E D I A : P O S T - G U T E N B E R G - E R A ( T O D A T E ) ICH BEDÜRFNISSE! Anerkennung, Geltung SELBST- VERWIRKLICHUNG PHYSIOLOGICAL NEEDS! Need for food, water, shelter etc. SOZIALE BEDÜRFNISSE
 Freundschaft, Liebe, Gruppenzugehörigkeit Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics)
 © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany SOCIAL MEDIA is based on 
 self-actualization and provokes 
 a paradigm shift BASIC NEEDS SOCIAL NEEDS
  8. 8. GROWTH! provides opportunities for development and self- actualizating, expansion of inner potentiale, self- esteem and self-respect EXISTENCE! (Safety, precaution, fearlessness, secureness of materialistic needs) RELATEDNESS — BELONGING AND LOVE NEEDS
 Friendship, love, appreciation Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) plus ERG Categories by Alderfer 
 © 2012 by Andreas Weber, Value Communication AG, Mainz/Germany S O M E T H I N G N E W : E V O L U T I O N O F N E E D S A N D V A L U E S Y S T E M S BASIC NEEDS SOCIAL NEEDS
  9. 9. GROWTH — ! ENTFALTUNGSBEDÜRFNISSE! Streben nach Selbst-! verwirklichung, Entfaltung persönlicher Potenziale, Selbstachtung bzw. Selbstwertschätzung Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics)
 © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany E V O L U T I O N O F M E D I A U S A G E : B O T T O M - U P T O T O P - D O W N EXISTENCE! (Safety, precaution, fearlessness, secureness of materialistic needs) RELATEDNESS — BELONGING AND LOVE NEEDS
 Friendship, love, appreciation SOCIAL MEDIA is based on 
 self-actualization and provokes 
 a paradigm shift BASIC NEEDS SOCIAL NEEDS
  10. 10. Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics)
 © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany EXISTENCE! (Safety, precaution, fearlessness, secureness of materialistic needs) RELATEDNESS — BELONGING AND LOVE NEEDS
 Friendship, love, appreciation SOCIAL MEDIA 
 is based on 
 self-actualization 
 and provokes 
 a paradigm shift THREAT:! PROFESSIONAL PRINT MEDIA PRODUCTS! will vanish from the hierarchy of needs BASIC NEEDS SOCIAL NEEDS E V O L U T I O N O F M E D I A C O N S U M P T I O N H A B I T S . S O C I A L M E D I A T A K E S O V E R T H E L E A D !
  11. 11. GROWTH — ! ENTFALTUNGSBEDÜRFNISSE! Streben nach Selbst-! verwirklichung, Entfaltung persönlicher Potenziale, Selbstachtung bzw. Selbstwertschätzung EXISTENZ! (Schutz, Vorsorge, Angstfreiheit, Sicherung materieller Bedürfnisse) RELATEDNESS — SOZIALE BEZIEHUNGEN! (Zugehörigkeitkeit, Liebesbedürfnisse/Zuneigung, interpersonelle Achtungsbedürfnisse) Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics)
 © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany E V O L U T I O N O F M E D I A E F F E C T I V E N E S S : S O C I A L - M E D I A - E R A ( F R O M N O W O N ! ) HYBRID MEDIA COMMUNICATION! (Print+Online) is always Social Media 
 compatible and covers almost all levels 
 of the Hierarchy of Needs BASIC NEEDS SOCIAL NEEDS
  12. 12. P H Y S I O LO G I C A L N E E D S S A F E T Y N E E D S S O C I A L N E E D S S E L F - E S T E E M S E L F - G R O W T H R E L AT E D N E S S E X I S T E N C E A C T UA L I Z AT I O N PRINTING SOCIALMEDIA HYBRIDPRINTING GUTENBERG ERA SOCIAL MEDIA ERA White Paper via Blog Post http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/ http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/
  13. 13. We sharpen Print’s Effectiveness for a Disruptive Communication Approach
  14. 14. Contact @ValueCommAG (Twitter) https://facebook.com/ValueCommunicationAG http://www.linkedin.com/in/andreasweber https://www.xing.com/profile/Andreas_Weber46! https://www.xing.com/net/prica0432x/ddf/ ! Subscribe for free A) ValueTrendRadar (Blog): http://valuetrendradar.com B) Value Slide Shows: http://de.slideshare.net/zeitenwende007 ! © 2014 by Andreas Weber (text) | Lidia Lukianova (Illustrations)

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