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Value Keynote: Wohin geht das Marketing?

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Cracks am Werk, so lautete der Event bei Trendcommerce in St. Gallen. Andreas Weber beantwortet die Frage "Wohin geht es im Marketing? Und wann kommen wir dort an?"

Neben den Solides des Vortrags gibt es den Video-Mitschnitte´des Vortrags und der anschließenden Frage- und Antwort-Session.

Veröffentlicht in: Marketing
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Value Keynote: Wohin geht das Marketing?

  1. 1. Fast-Track your Profit Advice | Connectivity | Knowledge Wohin geht das Marketing? 
 Und wann kommt es dort an?
 © 2013 by Value Communication AG, Mainz/Germany. All rights reserved.
  2. 2. Der Blick zurück nach vorne belegt: © 2013 by Value Communication AG Im Marketing geht’s entweder 
 ! ! ! ! ! BER G AU F BER G AB [in rasendem Tempo = in Echzeit!] oder
  3. 3. Mein Vortrag hat sich dem Echtzeitempo angepasst! © 2013 by Value Communication AG Vielen Dank für Ihre Aufmerksamkeit! ! Haben Sie noch Fragen?
  4. 4. Tipp als Zugabe: „Alt & Neu”-Balance muss stimmen! © 2013 by Value Communication AG Aus der Vergangenheit kennen und schätzen wir Güter, die auf dem Marktplatz angeboten werden!
  5. 5. Zugabe-Tipp 2: Technologie braucht Menschlichkeit! © 2013 by Value Communication AG Im ”Advertising age” werden Güter von Marketing-Spezialisten in die (digitale) Medienwelt transformiert. 

  6. 6. Resümee: Wir sind dem Fortschritt ausgliefert! Oder? © 2013 by Value Communication AG »A number of remarkable technologies are converging: clever software, novel materials, more dexterous robots, new processes (notably three-dimensional printing) and a whole range of web-based services.« http://www.economist.com/node/21553017 Im ”Digital age” werden Güter von 
 Tech Savvys aus der virtuellen Welt in die Realität zurückgeholt. 

  7. 7. Value Insights: Something Old – Something New! © 2013 by Value Communication AG Quelle: valuetrendradar | Das iBook 2013
  8. 8. Value Insights: Value Eco System für Marketing Innovation © 2013 by Value Communication AG Copyright 2012, Andreas Weber, Value Communication AG DYNAMIC PUSH & PULL COMMUNICATION MARKET DEMAND BRANDS CONSUMERS TECHNOLOGY R&D NEW COMMUNICATION ARCHITECTURE INNOVATIVE COMMUNICATION SOLUTIONS MEDIA PRODUCTION SERVICES MEASURING OF COMMUNICATION EFFECTIVENESS COMMUNICATION PROCESS OPTIMIZING > > >>>> > > > >>> >>>>>> The dynamic push & pull communication transforms into the Value Eco System.
  9. 9. Value Insights: Kernelemente des Value Eco Systems © 2013 by Value Communication AG ADVICE HERMENEUTIK DIALEKTIK INNOVATIK KNOWLEDGE CONNECTIVITY Kreativer Gedankenaustausch! Creative Interaction Fortschrittliches Wachstum! Advanced Growth Nachhaltige Sinnhaftigkeit! Sustainable Sense of Purpose
  10. 10. Value’s Top-Beispiele aus der Marketingpraxis © 2013 by Value Communication AG 1. Otto Group | bonprix, Europa-weit ! 2. ICA, Schweden plus Skandinavien ! 3. Aus der neuesten Forschung…
  11. 11. Beispiel 1: bonprix (OTTO Group) © 2013 by Value Communication AG
  12. 12. Beispiel 2: ICA aus Schweden © 2013 by Value Communication AG
  13. 13. Beispiel 3: Top-Secret! Top-Aktuell aus der Pilotphase! © 2013 by Value Communication AG
  14. 14. Value/MI — 121 Communication Sales Innovation Project © 2013 by Value Communication AG
  15. 15. Value Insights: Something Old – Something New! © 2013 by Value Communication AG Quelle: valuetrendradar | Das iBook 2013
  16. 16. Happy End! Valuable, Sustainable, Profitable Growth! © 2013 by Value Communication AG Fast-Track your Profit Value Innovation Advice ! multiplied with Value Knowledge = ! ! !
  17. 17. Contact: ! @ValueCommAG https://facebook.com/ ValueCommunicationAG ! http://www.linkedin.com/in/andreasweber

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