A quick look at the 2014 media scene as extracted from an article featuring Mediacom Australia's CEO Mark Pejic. Some trends have local significance, others are important from a global perspective!

1. There Is Always A Story presents:

2. Death of Group Buying
• Group Buying sector is in its final death throes
• A fad that has peaked?
• What about the customer?
WHY?
Pushing deals to customers without
understanding their needs makes it
IRRELEVANT & ANNOYING
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http://www.adnews.com.au/news/opinion-mark-pejic-s-predictions-for-2014

3. Death of the Desktop PC
The 2nd obituary in this presentation –
presenting the rapidly dying PC as we knew
it
WHY?
Well we all know the answer to that –
Ultrabooks, tablets and phablets have
taken over. More phablets sold than
laptop + tablets from Q1 2013.
#foodforthought
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http://www.adnews.com.au/news/opinion-mark-pejic-s-predictions-for-2014

4. Shift from Single Channel to Multi-channel
Media consumption has not changed simply from analog to digital
– the shift is actually single channel to multi-channel media
experiences
WHY?
People watch TV and surf online at the
same time. Simultaneous usage of TV,
mobile, tablet etc are ground realities in
an ever connected world
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http://www.adnews.com.au/news/opinion-mark-pejic-s-predictions-for-2014

5. The (Continued) Rise of Mobile Consumers
More and more people will access the internet on their
smartphones and tablets. Social media platforms will continue to
rule and the differentiator will be “content”
WHY?
Mobile devices allow people to “play, buy and share”
with content acting as the trigger for brand love, brand
loyalty and WOM
CLICK BELOW FOR THE WHOLE 9 YARDS
http://www.adnews.com.au/news/opinion-mark-pejic-s-predictions-for-2014

6. And Others

CLICK BELOW FOR THE WHOLE 9 YARDS
http://www.adnews.com.au/news/opinion-mark-pejic-s-predictions-for-2014

7. Thank You