This powerpoint was for Zach Ferres' presentation at the Hardin County Young Professionals meet-up on 11/6/09. Zach discussed the changing face of communications and how you can use social media to help you achieve your business and profesional goals.

1. Social Media and your Business Zach Ferres (Bouncehost) Blog: http://www.zachferres.com E-Mail: zcferres@bouncehost.com Twitter: @zcferres

2. The Evolution of the Internet

3. The Evolution of Business

4. The Evolution of Marketing/Sales

5. What REALLY is Social Media? It is an internet-based communication channel that relies on social interaction and the liberation of content Subset of the Web 2.0 movement Community driven websites and internet applications Groundswell that ischanging the way welive our lives Much more than social networking

6. What ISN’T Social Media It isn’t “Free” It isn’t a short-term fix It isn’t won’t fix a crappy business (catalyst) It isn’t about the number of connections It isn’t a replacement for SEO It isn’t just about ROI but VOI It isn’t an answer for poor customer service

8. Threat or opportunity? Communication – changing face of human interaction Could potentially be a threat Could be an opportunity

9. Who Gives a Sh*t? We want: Increase efficiency Decrease expenses Increase revenues More sales Gain insights and knowledge Increase customer satisfaction and customer interaction Innovate Get more relevant trafficon our website

10. What’s in it for Me? Build brand awareness & advocacy Build a network Recruit Reputation management Drive relevant traffic to your site PR Customer service & customer experience Strengthen customer loyalty Beat your competitor Personal branding

11. Tips on using social media for your business Retention Engage customers Sell yourself not your business, leverage personal relationships and authority Create good content Give free stuff Make other people feel important Monitor and respond Encourage employees involved but don’t limit them

12. The Future of The Internet Web 3.0 / semantics web Cloud computing Mobility TV/Phone/Internet Access everywhere Embrace or 10 years you might be in trouble

13. Free Applications RingCentral.com LinkedIn.com Meetup.com Skype / Google Talk Google Voice eLance.com Mint.com Office online Google apps Open office Google alerts Basecamp Google analytics Shoutcast Websitegrader.com

14. Recommended Reading Groundswell: Winning in a world transformed by social technologies – Charlene Li and Josh Bernoff The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business – Ken Blanchard Mashable.com – Social Media Guide TechCrunch.com – Web 2.0 WebWare.com – Web 2.0

15. Thanks for Listening! Questions? Discussion? Zach Ferres (Bouncehost) Blog: http://www.zachferres.com E-Mail: zcferres@bouncehost.com Twitter: @zcferres