1. Keyword Research How to Find the Perfect Keywordsfor Your SEO and Pay per Click Campaigns

2. Why Does It Matter?

3. The Keyword Research Process 5 - 15 1- Discovery 2- Analysis 100 – 1,000

4. Keyword Discovery

5. Google Keyword Tool Your home page Other pages Your competitor’s site

6. The Keywords on Your Mind

7. Other Keyword Research Tools KeywordDiscovery.com WordTracker.com

8. Spy on Your Competitors

9. Spy on Your Competitors

10. Spy on Your Competitors

11. Dig Deeper

12. Some Ideas to Find Keywords What your business is (“Internet marketing agency”) How you help your clients (“Rank first on Google”, “Romantic getaway”) Products you sell (“Search Engine Optimization”) Similar or competing products (“vacuum cleaner”, “XM-100”) Attract the right audience (“how to increase productivity”)

13. Keyword Analysisfor SEO

14. Search Volume

15. Current Ranking http://tools.seobook.com/firefox/rank-checker/

16. Competition http://www.seomoz.org/keyword-difficulty/

17. Relevancy Use common sense Think about the buying cycle:“best 2011 cars” > “2011 Jeep Grand Cherokee” > “Jeep dealerships in Los Angeles”

18. Relevancy

19. Choosing The Right Keywords

20. Choosing the Right Keywords Primary Keywords (5-15) 50% Broad 50% Long-Tail 1 page per keyword Secondary Keywords (100-500) 100% Long-Tail Up to 10 related keywords per page (e.g. “black electric guitar”, “Taylor acoustic guitar”, “buy a Taylor guitar in Oklahoma City”)

21. Keyword Analysisfor PPC

22. Keyword Analysis for PPC Test ALL your keywords Set up the Google AdWords tracking code (Tools > Conversions) See which ones bring you traffic And which ones bring you SALES/LEADS

23. Thank You! Zeke Camusio 503-367-7561 zeke@TheOutsourcingCompany.com www.TheOutsourcingCompany.com

24. Two Announcements Social Media Marketing Video: Google AdWords Advanced Tactics: www.TheOutsourcingCompany.com/blog

25. Questions

26. Download the Slides and the Spreadsheet Template www.bit.ly/zeke-keyword-research