2. Change
• Think about a current challenge
• Record:
– Information or data you are gathering
– How you are analyzing the situation
– Your motivation for change
– Your feelings or emotions about the change
– Tension between thinking and feeling about the change
7. In order to effect change you must appeal to the motivation
of the elephant and capitalize on the direction of the rider.
Quotables:
“For individuals’
behavior to change,
you’ve got to
influence not only
their environment
but their hearts and
minds.”
8. THE RIGHT
SIDE OF
THE BRAIN
•Emotion
•Art
•Music
•Creativity
•Intuition
•“Heart”
THE
ELEPHANT
9. THE LEFT SIDE OF THE BRAIN:
Logic, Language, Science, Math, “Mind”
THE RIDER
10.
11. People with larger buckets ate
54% more popcorn than those
with medium size buckets.
12.
13. They gave up in less than half the time with fewer than half
the attempts of those with similar ability who had not been
tempted before the test.
14. Where
are we
going?
It’s not up to
me, I am just
doing my job.
Hoo boy! I sure
hope the big guy
knows where we
are going
I guess we
should have
stayed on
the path
15.
16. Direct the Rider
– Find the bright spots
– Script the critical moves
– Point to the destination
Motivate the Elephant
– Find the feeling
– Shrink the change
– Grow your people
Shape the path
– Tweak the environment
– Build habits
– Rally the herd
Framework
Editor's Notes
The SWITCH framework – psychology of change
From Carrot and Stick
The SWITCH framework – The Elephant
The SWITCH framework
Elephant
Strengths
Energy, drive, instinctive, love, compassion, sympathy, loyalty, gets things done
Weaknesses
Lazy, skittish, short-term payoff, does not respond to the Rider.
The Rider
Strengths
Long-term planning, direction
Weaknesses
Overly analytical, indecisive
Popcorn – People with larger buckets ate 54% more popcorn than those with medium size buckets
If you want people to eat less then give them smaller buckets. You don’t have to worry about their knowledge or their attitude. Can you start getting people to behave in a new way?
Radishes & cookies
Sat in a room and increased temptation. Had to use willpower and then found in problem solving activities that they attempted less and there was a decrease in persistence.
The more choices offered the more exhausted the Rider gets. Self control is taxing. Change is hard because we wear ourselves out.
Tug of war between the elephant and the rider. Controlling the elephant by the rider is exhaustive.
1% Milk
Which foods? Which meals?
Did radio announcement and even showed what fat looked like (5 strips of bacon)
Keeping it really simple or the rider will spin his wheels.
How is the framework related to the surprises?
Direct the Rider – Provide clarity to reduce resistance
Motivate the Elephant – Energize us through the exhaustive task of self-monitoring and control
Shape the Path – Modify the environment to make change more likely