1. How Sales
Leaders can
Excel during
Turbulent Times

2. Zariq Siddiqui is an award-winning sales expert with solid
experience in the healthcare sector. An alumnus of the State
University of New York, he focuses on implementing the best
strategies to boost the sale of medical products. Zariq Siddiqui
has mastered managing and leading sales teams to success
through challenging times.
For sales teams to achieve their goals, especially during
turbulent times, sales leaders need to demonstrate their
excellent leadership qualities. In the wake of challenging
times, sales leaders can utilize the following strategies to
remain relevant in the market.

3. Boost Communication
During a crisis, team leaders must accept and relay hard
truths and make tough decisions. Sales leaders need to
increase engagement with their staff through team meetings
and one-on-one interactions. Transparent communication
from sales leaders gives an accurate assessment of
challenges and how to solve them. Planning is difficult in a
high-tension environment that lacks an effective
communication structure that brings together teams to
prepare them for what is ahead.

4. Increase Focus on Client Retention
Sales leaders must prioritize strategies to retain existing
customers in a slow economy. Companies usually rescind
their budgets and decisions, forcing sales professionals to
focus on preserving current relationships and pursuing
guaranteed deals. For objecting clients, there is a need to
engage in active listening to understand why a customer
may have abandoned or suspended their use of the product.
Thereafter, they can devise a strategy to address customer
issues and incorporate their feedback to build stronger
relationships.

5. Reset and Clarify Goals
When business goals change due to an unpredictable
business environment, sales leaders must make the necessary
adjustments and communicate them to their team members.
Team members must understand how sales objectives have
changed and their current roles. Specifying short-term and
annual objectives helps redefine goals and allows teams to
appreciate and celebrate each small win.