On Tuesday October 1st, we will be launching a sub-brand of Lacer Headwear called Lacer ELITE. Lacer Elite will be dedicated to providing supreme headwear influenced by history’s most iconic sneaker designs. Lacer Elite products combine headwear fashion and sneaker fashion to produce the ultimate companion accessory through the application of materials used to create the most celebrated footwear designs of all time.

2. It’s comical what’s happening to the human race. Our lives are lived in front of a screen. The definition of a friend has
changed to someone who you may never meet or have a conversation with. Libraries are only used for free movie
rentals because everything you ever needed to know is only a click away. Experiences are becoming rare and farther in
between each other due to technology granting us instant gratification access to endless information. But in a world
where second hand information dictates our experiences, there is one thing that hasn’t changed, mankind’s desire for
creating historical moments and authenticity. These moments immediately become inspirational stories, breathing life
into dreams, enabling mankind to create and discover the unknown.
The hunt for authenticity has no set path because it thrives within the world around us and is found within the
individuals who live to find more of it everyday. These people, are the world’s finest treasure, and their passion for
celebrating life through culture, art, music, fashion and design fill the planet with tangible truths and new forms of
authenticity. Lacer ELITE was created to visually communicate that life does not only exist through second hand
information but rather through the celebration of the people who passionately live it, and live to create it.
You are our leaders and the ELITISTS of this world. We’re proud to represent you.

3. Introducing
LACER SOLE FORCE

4. Lacer Elite is a sub-division of Lacer Headwear dedicated to
providing supreme headwear influenced by history’s most iconic
sneaker designs. Lacer Elite products combine headwear fashion
and sneaker fashion to produce the ultimate companion accessory
through the application of materials used to create the most
celebrated footwear designs of all time.
Iconic Design

5. Light Weight
1 cm
0.5lbs
LACER SOLE FORCE
With a vast array of street wear to choose from
today, rarely are there products that combine two entirely
separate industries into a single accessory. The Lacer
SOLE is the first of many product lines to release under
Lacer Headwear’s newly launched sub-brand, Lacer
ELITE. What defines a Lacer SOLE is the rubber lining
on the underbill of the cap. By applying a very thin light
weight, moon shaped piece of rubber to the
underbill, Lacer Headwear has once again redefined
headwear fashion innovation. And in combination with
Lacer’s patented signature shoe lace cap design, Lacer
SOLEs are the single most original staple product to
bring the relationship between sneakers and headwear
closer together.
When determining which Lacer SOLE product we would
want to launch Lacer ELITE, we felt that our first SOLE
design should compliment one of the most highly
celebrated sneakers of all time, the Nike Air Force One
and therefore decided to introduce the Lacer SOLE
FORCE as our first Lacer ELITE release.

6. We get asked a lot, why are we creating products that
cross industry lines and only attract niche markets? The
answer to us is clear and can be summed up into one
word, authenticity. To be authentic means to be rare, and
within the human race authenticity is a rare quality to
have. At Lacer, we choose to create products that serve
as a symbol amongst those who can be considered a
rarity within the world we all live in.
High Quality Application

7. ALL BLACK - SOLE FORCE 1
DEPTH: MID
FIT: SNAPBACK
FABRIC: POLY | WOOL BLEND
EXTRAS: ALL BLACK SATIN LINER |
1X EXTRA GREY LACE
AVAILABILITY
ALL WHITE - SOLE FORCE 1
DEPTH: MID
FIT: SNAPBACK
FABRIC: POLY | WOOL BLEND
EXTRAS: ALL WHITE SATIN LINER |
The first addition to the Sole Force series will be the
ALL BLACK and ALL WHITE SOLE FORCE
1s, scheduled to release Fall 2013.
ALL BLACK and ALL WHITE SOLE FORCE 1s are
available to order today at $19|cap with a minimum
order of 6 caps|color.
ALL BLACK and ALL WHITE SOLE FORCE 1s will
be available online at www.LacerHeadwear.com the
first week of October. Final release date TBD.
FOR RETAILERS
FOR PURCHASE

8. MIKE mike@lacerheadwear.com
© Lacer Headwear is covered by U.S. patents and various tradedress law