Collaborated with Hachette Filipacchi and ELLE magazine to present a concept for a virtual travel style guide. Showcasing content featuring information on what to wear in the most fashionable destinations.

1. 2010 Multi-Media Marketing Proposal “ TRAVEL STYLE GUIDE” is a creatively-crafted integrated marketing strategy that leverages the unique brand equity of select HFM U.S. properties and the wide-reaching AMERICAN EXPRESS VACATIONS network to create compelling, luxury lifestyle content delivered online, in-book, via email and through exclusive at-resort experiences. Participating sponsors will sign on to co-host epic journeys to some of the nation’s most fashionable and admired vacation destinations. Rich “TRAVEL STYLE GUIDE” integration opportunities will align brands with the travel lifestyle category, bringing together the following:

2. Per month ELLE Magazine

3. ELLE Décor & Metropolitan Home Magazine

4. U.S. Readership who Travel

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9. Suggestion: Sell sponsorship slots on the Glam Getaway online quiz Supplementary Digital Slides

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12. Supplementary Digital Slides E-Newsletter Promotion 101,148 Recipients 82,000 Recipients

13. Print Program

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