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Zappos - James Malinchak Event - 7-26-09

  1. Delivering Happiness Tony Hsieh – CEO [email_address] Follow me on Twitter: twitter.com/ zappos James Malinchak Event July 26, 2009
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  3. A Little About Me (Tony) My Background
  4. Power of repeat customers and word of mouth...
  5. Clothing
  6. Customer Service
  7. Culture
  8. Owning the 3 C’s: C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture
  9. 7 Steps For Building A Brand that Matters
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  11. TAKE A STEP BACK What is your goal in life?
  12. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
  13. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
  14. A Few Different Frameworks of HAPPINESS
  15. Maslow’s Hierarchy:
  16. Delivering HAPPINESS
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