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What do these mean to you?,[object Object]
Semiotics
Semiotics
Semiotics
Semiotics
Semiotics
Semiotics
Semiology: The Science of Signs,[object Object],How do we understand the world?,[object Object]
Homework for Thurs,[object Object],Bring in a simple object that you think refers to something about yourself,[object Object],Bring the object in a bag and list on a piece of paper in the bag what the object signifies,[object Object],Keep both things secret!,[object Object]
The desire to make meanings,[object Object],‘We think only in signs' ,[object Object],                                               (Peirce),[object Object]
Are these signs?,[object Object],A B C D E F G,[object Object],H I J K L M N,[object Object],P Q R S T U V,[object Object],W X Y Z,[object Object]
A sign is only a sign if someone interprets it as signifying something.,[object Object],It refers or stands for something else.,[object Object]
So is this a sign?,[object Object],HORSE,[object Object]
'Nothing is a sign unless it is interpreted as a sign’,[object Object],Signs take the form of words, images, sounds, odours, flavours, acts or objects, but such things have no intrinsic meaning and become signs only when we invest them with meaning.,[object Object]
The Two Dominant Models,[object Object],Ferdinand de Saussure,[object Object],Charles Sanders Peirce,[object Object]
Saussure’s two part model,[object Object],a 'signifier’ - the form which the sign takes,[object Object],the 'signified’ - the concept it represents. ,[object Object]
Signification,[object Object],The sign is the whole that results from the association of the signifier with the signified (Saussure 1983). ,[object Object],The relationship between the signifier and the signified is referred to as 'signification’,[object Object]
Can you see a problem with this theory?,[object Object]
What about the importance of the active process of interpretation? ,[object Object],Saussure’s Model,[object Object],Content= meaning ,[object Object],Where does our interpretation happen?,[object Object]
Peirce,[object Object],This highlights the process of semiosis (which is very much a Peircean concept). The meaning of a sign is not contained within it, but arises in its interpretation.,[object Object]
Time to play a game…,[object Object]
Signified= Frenchness,[object Object],Make a television show that conveys ‘Frenchness’,[object Object],You can only convey using images and not words.,[object Object]
What signifiers will you use?,[object Object]
The gestalt,[object Object],- Collection of images, each reinforcing one another,[object Object]
What was the point of the game?,[object Object]
Semiotics
Symbol/symbolic,[object Object],A mode in which the signifier does not resemble the signified but which is fundamentally arbitrary or purely conventional - so that the relationship must be learnt: e.g. language in general, numbers, morse code, traffic lights, national flags,[object Object]
Semiotics
Icon/iconic,[object Object],A mode in which the signifier is perceived as resembling or imitating the signified (recognisably looking, sounding, feeling, tasting or smelling like it) - being similar in possessing some of its qualities.,[object Object]
Semiotics
Index/indexical,[object Object],A mode in which the signifier is not arbitrary but is directly connected in some way (physically or causally) to the signified - this link can be observed or inferred: e.g. 'natural signs' (smoke, thunder, footprints), medical symptoms (pain, a rash, pulse-rate), measuring instruments (weathercock, thermometer, clock, spirit-level), 'signals' (a knock on a door, a phone ringing), pointers (a pointing 'index' finger, a directional signpost), recordings (a photograph, a film, video or television shot, an audio-recorded voice), personal 'trademarks' (handwriting, catchphrase) and indexical words ('that', 'this', 'here', 'there'). ,[object Object]
Iconic and indexical signs are more likely to be read as 'natural' than symbolic signs when making the connection between signifier and signified has become habitual. Iconic signifiers can be highly evocative. Kent Grayson observes: 'Because we can see the object in the sign, we are often left with a sense that the icon has brought us closer to the truth than if we had instead seen an index or a symbol' (Grayson 1998, 36). He adds that 'instead of drawing our attention to the gaps that always exist in representation, iconic experiences encourage us subconsciously to fill in these gaps and then to believe that there were no gaps in the first place... This is the paradox of representation: it may deceive most when we think it works best' (ibid., 41). ,[object Object]
From Signifier,[object Object],To Signified,[object Object]

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Semiotics

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