Employee referrals have always been one of the best ways to get the right talent for the job, due to its inherent value proposition. Having an employee playing the role of a brand ambassador adds to the credibility of this process. Social media has opened up new ways to integrate the popular route of employee referrals with the actual hiring process. Companies need to leverage the reach of employees via their virtual networks, professional online forums and all the social media activity they indulge in with their peers and ex-colleagues. Social media recruiting needs to play a leading role in the overall recruitment strategy. HR teams need to closely monitor the possibilities within existing networks of employees. Let’s examine some of the key initiatives which will help hr managers build solid employee referrals using new age technology or the ubiquitous social media.

1. How to use social media
for your employee referral program

2. Employee referrals have always been one of the
best ways to get the right talent for the job, due to
its inherent value proposition.
Social media has opened up new ways to integrate
the popular route of employee referrals with the
actual hiring process.
Lets examine some of the key initiatives which will help recruiting managers
build solid employee referrals using the ubiquitous social media technology

3. Have a focused social media recruiting strategy
Companies need to develop a result oriented social
media strategy wherein they can link various social
media tools within one dashboard accessible to the
employees.
Jobs can be posted easily with employees having the
advantage of sharing it within their networks in real
time.
Linking it across a broad base of social media tools
will encourage employees to take quick action with
less effort.

4. Invest in an effective employee referral software
It’s important for the recruitment team to aid the
employees in this process by investing in a smart and
effective employee referral software.
Socially intelligent
employee referral tools
such as ZALP makes
the process of referring
for employees as
simple as a click of a
mouse.
This software needs to involve the employee with one
click wherein he can fill in details or link the
company’s recruiters to the prospective candidate via
a social media platform.
By having this tool, the employee does not need to be
the middleman. They can repost the job opening
easily.

5. Know your employees influence quotient
Are any of your employees’ popular bloggers, or have
many followers on Twitters or maybe have their own
forums on their networks? Having this knowledge
will add to your social media recruiting initiative.
An employee having a significant influence quotient
can play an important role, by integrating a line or a
post for the opening.
Once a popular social media figure puts it across,
the reach will increase.

6. Educate your employees on leveraging social
media for referrals
Identify willing employees who wish to be more active
in the area of referrals.
Educate them on the new tools implemented by the
company and how to use them to initiate the referral
program.
Do share new developments in this space with all
employees via the intranet with demos showing them
how to participate in social media recruiting.
Be responsive and communicative during the entire
process.

7. Move to mobile and explore newer technologies
Mobiles are omnipresent and with newer mobile tools
like Whatsapp, Wechat etc driving communication, this
is the way to go.
Your employees are connected while on the move, so
engaging with them via the mobile will help them pass
on the opening to those who may not be so active on
social media networks or may not trust them as much
as their mobile groups.
Also the employees will get the freedom and ease of
reach to connect with their networks without the
barriers posed by the company IT policies

8. With these simple steps you are sure to see improved results in your socially
intelligent employee referral program.
And if you need a tool that will help you seamlessly achieve all of this,
ZALP is just a click away
You may also opt for a free consultation on improving your referral program
results. Our employee referral specialists would be glad to help.

9. For more information, visit
www.zalp.com
To book a free demo, drop a mail to
info@zalp.com
www.linkedin.com/company/zalp
www.facebook.com/zalp03
www.twitter.com/zalptweets
You may also call us for any other assistance
1-866-217- 1267