Machine-readable and interoperable age classification labels in Europe

1. Machine-readable and
Interoperable
Age Classification Labels in
Europe
Co-financed by the European Union
- ICT Praha, 09-11.09.2014 Policy Support Program -

4. Implementation of a
common data model for
electronic age
classifications in different
systems and technical
Objective contexts.
of the pilot

5. 0
8
Partners
Project running: 02/2014-07/2016
Budget: 1.36 Mio EUR; 50% co-financed by the EU

6. 0
9
1 DATA MODEL
2 IMPLEMENTATION
3 APPLICATIONS
4 ITERATION
5 SUPPORT
6 DISSEMINATION
Work Packages

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9
1 DATA MODEL 3 basic principles:
- Technological neutral
- Openness
- Consideration of existing
approaches of electronical
labels and current classification
schemes
Work Packages

8. 0
9
Work Packages
1 DATA MODEL

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9
Work Packages <issuer>
1 DATA MODEL
<age-issuer>PEGI</age-issuer>
<issuer-url>http://www.pegi.eu/</issuer-url>
<country>
<country-code>eu</country-code>
<country-code>be</country-code>
</country>
</issuer>
<scope>
<scope-id class="PEGI-classification">18423</scope-id>
<scope-title>Supergame Title</scope-title>
</scope>
<rating>
<age>12</age>
<age-icon>http://pegi.eu/label/12.png</age-icon>
</rating>

10. 0
9
Work Packages <issuer>
1 DATA MODEL
<age-issuer>PEGI</age-issuer>
<issuer-url>http://www.pegi.eu/</issuer-url>
<country>
<country-code>eu</country-code>
<country-code>be</country-code>
</country>
</issuer>
<scope>
<scope-id class="PEGI-classification">18423</scope-id>
<scope-title>Supergame Title</scope-title>
</scope>
<rating>
<age>12</age>
<age-icon>http://pegi.eu/label/12.png</age-icon>
</rating>

11. 0
9
Work Packages
2 IMPLEMENTATION
BBFC, UK
NICAM, NL
PEGI, EU
FSM, DE
NBCI, CZ
Data via API
Data within
label

12. 11
Outlook Big chance for:
 classification bodies,
 smart TV platforms, connected devices,
 desktop und mobile OSs and open app markets,
 OTT services
(B2B & B2C, frontend and backend),
 UGC-platforms (video, social networks),
 search engine providers and
 age-de as an existing labeling system.

13. 11
Outlook Things that currently happen:
 There is an initiative financed by the Spanish Government that aims at developing a
convergent age classification in Spain. They are currently planning to use the MIRACLE
specification for the electronic labels,
 The German self-regulatory body for TV content (FSF) is currently planning to provide
their whole database online - they will either publish the data in MIRACLE format alone
or in parallel to other schemes,
 Several mobile apps in the field of child protection and media education currently plan to
make use of MIRACLE data, as this is an easy way to aggregate many content
 Talks with the RTL Group who consider MIRACLE as a potential standard for their
technical backend/internal content distribution to aggregate classification decisions from
different countries/schemes,

14. 1
2
Project leader
Stephan Dreyer
Senior Researcher
Hans Bredow Institute
for Media Research
Rothenbaumchaussee
36
D-20148 Hamburg
Contact
Phone: + 49 40 450217-
33
Email: s.dreyer@hans-bredow-
institut.de
Web:
www.miracle-label.eu
Contact