SlideShare a Scribd company logo
1 of 39
Assignment 
Subject 
Presented By 
Product Development 
Hafiz Ali Raza Khan 
Roll # MMKT 
18 
Presented To 
Mian Kausar 
Hameed
New Product Development 
Product 
Flavored Bread
Introduction: 
“Yummy Bread” is the first company 
concerning with the manufacturing of the 
flavored bread. 
Yummy Bread is a name that has come to 
signify quality and freshness in bread 
products.
Bread Innovation: 
 Our product is unique in sense that it provides 
with unique flavored in bread first time in 
Pakistan. 
It is also at the same time a product for the 
health conscious people.
Currently Yummy has three flavors : 
Mango 
Strawberry 
chocolate
“To provide our customers with bread 
that actually looks and tastes good.”
Our vision is to become Pakistan's favorite bread 
this is underpinned by our dedication to continued 
improvement across all areas of the business.
Our goal is to ensure that important values such 
as quality, freshness, and service are delivered to 
our consumers in the 21st Century.
Current Market Situation: 
The bread and bakery products market 
has struggled with numerous challenges 
over many years. 
The sector has suffered from the effects of 
discounting, keeping value growth at a modest 
level.
Only 5 % population of Pakistan is using 
the packed bread so rest of the markets still 
to be captured. 
Here people are wiling to pay extra amount 
for the differentiated product.
Market Segmentation: 
Effort to increase a company’s precision 
marketing. We have done the segmentation on the 
basis of the following variables: 
Geographic 
Demographic 
Psychographic 
Behavioral
Geographic : 
Divide Lahore in different segments according to 
areas, states, regions and markets. E.g. D-ground, 
medina town. 
Demographic: 
Divide people according to Age, Income, Social 
Class, Occupation and their life cycle.
Psychographic: 
To analyze the psyche of the people of Lahore 
we divide them in social class, life style and 
personality . 
Behavioral: 
Behavioral segmentation divides buyers into groups 
based on their knowledge, attitude, uses or responses to 
products. In Lahore we see the behaviors of people with 
the help of the questionnaire.
Targeting: 
After segmenting the market we are targeting the 
following segments: 
Income Group: 
We will be targeting all income groups who should 
afford easily. 
It will not discriminate between income groups.
Youth: 
A huge potential market for this bread it lies 
with youth whom we will be Specifically 
targeting road shows to be held as part of the 
‘Add Color’ campaign. 
Travelers: 
It is also available in mini-size factor, so it will 
be highly convenient to carry along during 
large journeys or trips.
Positing Strategies: 
Positioning is what the customer 
believes about your product’s value, 
features, and benefits. 
By benefits: 
Through positioning we will tell our customer 
how many benefits they can get from our 
product.
By use or application: 
The different tastes from the ordinary bread. Use 
it with butter or eat the simple loaf. 
 By user: 
Every one who wants to have a 
“different taste” may have it. 
By product or service class: 
It is positioned as a lower cost and healthier 
alternative to the ordinary bread, while it provides 
better taste and healthy ingredients.
By price or quality: 
Yummy wants you to believe that their flavor 
bread is of the highest quality Positioning is 
what the customer believes 
By Values: 
We will also position our product on the basis 
of customer values. Like this, if you want to 
look healthy then use Yummy bread.
Product Review: 
Company Name: 
“Yummy & Co.” 
Product Name: “Yummy Bread” 
Logo:
Ingredients: 
Flour 
Water 
Salt 
Yeast 
Sugar 
Cooking Oil 
Emprovel 
Flavor 
Preservatives: 
Calcium propionate 
Calcium acetate
Quantity per Badge: 
Flour 130 kg 
Sugar 6 kg 
Cooking Oil 2 kg 
Yeast 2 kg 
Emprovel 240 gm 
Calcium propionate 250 gm 
Calcium acetate 100 gm 
Water 62 liters 
Flavor as per requirement
Flavor 
Strong bones 
8 hours energy 
Vitamin A & D 
Quite notorious 
Features: 
Yummy bread has different flavors 
Make the bones strong 
Repair the dead tissues of the body 
Source of creating blood 
Enriched with vitamin A & D 
Glow the body & skin 
Reduce fat & Carbohydrates
Design & Packing: 
The color of our bread is the same as the flavor 
we used in making the bread and we provide 
the bread in a very attractive packing, just look 
like it.
Competitors: 
Indirect competitor: 
Different cakes 
Biscuits 
Cookies 
Pastries 
Substitute Competitors: 
A substitute competitor is any competitor that fills the same 
buyer need you fill but fills it in a different way. The substitute 
competitor of Flavored Bread is: 
Dawn Bread 
Wonder Bread 
Cakes and Bakes 
Different Bakery Breads 
Vita Bread
Distribution Channels: 
Our distribution channels in 
Lahore are: 
Bakeries 
Supper stores 
Departmental stores 
Marts and edible market stores. 
We mainly focus on the retailers & Bakeries because 
they are the only source which delivers our product to 
the final consumer.
Pricing strategies: 
We will adopt the following 
pricing strategies to set the price 
of our product: 
Marketing Skimming 
Cost-plus pricing Method
Marketing Skimming: 
Yummy is using Price skimming strategy. It is a pricing 
strategy in which a marketer sets a relatively high price 
for a product or service at first, and then lowers the price 
over time. 
Cost-plus pricing Method: 
A pricing method used by Yummy because it is easy to 
calculate & requires little information. 
This method determines the cost of the product that used 
direct cost, in-direct cost and fixed cost whether related 
to the production OR sale of the product.
Our prices schedule: 
Product Quantity in 
pieces 
Price in Rs. 
Yummy Bread 8 piece Rs. 22 
Yummy Bread 14 piece Rs. 35 
Yummy Bread 18 piece Rs. 55 
Pricing Objectives: 
Market share leadership 
Product Quality Leadership
Yummy Advertising Strategies 
 Position the product: 
"Because we are worth it." 
Creating a stronger brand personality: 
It will base on an upscale, character that people will 
aspire to associate with. 
Using the Internet / Web site: 
Currently Yummy don’t have any Web site but it will have 
an internet asses and web site in future to target and sell 
younger buyers, new buyers, before they have 
established a product.
Media Vehicle: 
The print and electronic medium employed in an 
advertising campaign used by Yummy is as follow: 
ELECTRONIC MEDIA PRINT MEDIA 
Tv Radio News paper Magazines billboard 
Ptv Fm 101 The news Young world Muslim Mor 
Geo tv Fm 103 Jang Sunday 
magazine 
Defense 
Chock 
A tv Fm 90 Dawn Akhbar-e-jahan 
Yaadgar 
chock 
Ary Fm 89 Express Family 
magazine 
General Bus 
stand 
Thokar Niaz 
Baig 
Iqbal town
Deciding on Media time: 
We will advertise Yummy Bread on TV 4 times in 
a day and almost for a week in first 2 and half 
months, and the add will go air in the prime time 
broadcasting like Drama hours, it will also be 
advertise daily in the mid of the KHABARNAMA.
Promotional Material: 
Point of sale (POS) Terminals: 
Yummy has place different check out 
counters in big general stores like 
AL-FATEH 
Participation in Trade Fairs and Exhibitions: 
Yummy has stalls in the different Exhibitions held in 
different schools, universities and cities. Where they 
sell and tell the consumers about the product that is the 
flavor bread.
Broachers and Leaflets: 
Yummy has very attractive and appealing 
broachers which Yummy have distributed with 
the news papers and they have also placed it on 
the cash counters in different stores. Plus, 
Yummy is now having a man standing on the 
entrance of big shopping malls in the city. 
Banner & Hoardings: 
Yummy has placed banners on different squares 
in the city and they have the hoarding placed on 
the malls and stalls in the exhibitions.
SWOT Analysis 
Strengths: 
Our ability to produce options keeps more consumer 
interest and needs met. 
Our new production technology will enable us to mass 
produce products more efficiently and quickly than other 
old companies. 
Our new taste will attract many such type of consumers 
who are taste changer 
New product innovation in local area. So it will attract 
the people of local area. 
No specific Competitor
Weaknesses: 
No brand recognition our name in baking industry is new so 
most of people are not familiar with Yummy Bread. 
No separate outlet as we have not enough finance to 
construct our separate outlet. 
No customer orientation in local areas, as we newly 
introduce in Lahore so customer are oriented in the brand. 
The more flavor we create the production cost will 
increase. 
At starting we will not have as such trained staff that has 
such market experience.
Our new taste will attract much, such type of consumers 
who are taste changer. 
Our new production technology will enable us to mass 
produce products more efficiently and quickly than other 
old companies. 
Our ability to produce options keeps more consumer 
interest and needs met. 
No specific Competitor
Threats: 
New product may people don’t accept it. 
There are large companies who have brand loyal customers 
providing the market with not exactly similar but milky and 
other breads. 
Switching brand loyal consumers to a smaller and newer 
company. 
There is open market everywhere means any new company 
or existing ones can start the same production that may have 
more experience or more qualified staff. 
Imitation by existing bakeries, May try to copy it.
New product development

More Related Content

What's hot

Wellcome to food truck business
Wellcome to food truck businessWellcome to food truck business
Wellcome to food truck business
Emran Hosain
 
Business plan (bakery) by amelia and sara
Business plan (bakery) by amelia and saraBusiness plan (bakery) by amelia and sara
Business plan (bakery) by amelia and sara
Amelia Olivier
 
McDonald's Report.pptx
McDonald's Report.pptxMcDonald's Report.pptx
McDonald's Report.pptx
RidaAsif24
 

What's hot (20)

Restaurant Business Plan
Restaurant Business PlanRestaurant Business Plan
Restaurant Business Plan
 
Mobile food truck business
Mobile food truck businessMobile food truck business
Mobile food truck business
 
Food truck 2016
Food truck   2016Food truck   2016
Food truck 2016
 
Subway
SubwaySubway
Subway
 
Starbucks Supply Chain
Starbucks Supply ChainStarbucks Supply Chain
Starbucks Supply Chain
 
Wellcome to food truck business
Wellcome to food truck businessWellcome to food truck business
Wellcome to food truck business
 
Bakery investor presentation
Bakery investor presentationBakery investor presentation
Bakery investor presentation
 
Cheesecake factory
Cheesecake factoryCheesecake factory
Cheesecake factory
 
Production & Operation Management(Final Project)
Production & Operation Management(Final Project)Production & Operation Management(Final Project)
Production & Operation Management(Final Project)
 
Marketing of ice cream
Marketing of ice creamMarketing of ice cream
Marketing of ice cream
 
Bdp of food truck
Bdp of food truckBdp of food truck
Bdp of food truck
 
Marketing Plan Knorr
Marketing Plan KnorrMarketing Plan Knorr
Marketing Plan Knorr
 
Business plan (bakery) by amelia and sara
Business plan (bakery) by amelia and saraBusiness plan (bakery) by amelia and sara
Business plan (bakery) by amelia and sara
 
Chocolate Factory
Chocolate FactoryChocolate Factory
Chocolate Factory
 
Marketing profile of Chadaro - Tiffin service in Mumbai - Shree Trikutaa Squa...
Marketing profile of Chadaro - Tiffin service in Mumbai - Shree Trikutaa Squa...Marketing profile of Chadaro - Tiffin service in Mumbai - Shree Trikutaa Squa...
Marketing profile of Chadaro - Tiffin service in Mumbai - Shree Trikutaa Squa...
 
11 cafe presentation
11 cafe presentation11 cafe presentation
11 cafe presentation
 
F&B Purchasing
F&B PurchasingF&B Purchasing
F&B Purchasing
 
Business plan presentation Mom’s Biryani -The desi restaurant in Hyderabad, p...
Business plan presentation Mom’s Biryani-The desi restaurant in Hyderabad, p...Business plan presentation Mom’s Biryani-The desi restaurant in Hyderabad, p...
Business plan presentation Mom’s Biryani -The desi restaurant in Hyderabad, p...
 
McDonald's Report.pptx
McDonald's Report.pptxMcDonald's Report.pptx
McDonald's Report.pptx
 
Waheed Restaurant business plan
Waheed Restaurant business plan Waheed Restaurant business plan
Waheed Restaurant business plan
 

Viewers also liked

состояние реки
состояние рекисостояние реки
состояние реки
Romanenko_Irina
 
использование современных технологий для реализации экологического направления в
использование современных технологий для реализации экологического направления виспользование современных технологий для реализации экологического направления в
использование современных технологий для реализации экологического направления в
Romanenko_Irina
 
энергосберегающий проект «сделай выбор!»
энергосберегающий проект «сделай выбор!»энергосберегающий проект «сделай выбор!»
энергосберегающий проект «сделай выбор!»
Romanenko_Irina
 
фитонцидные растения
фитонцидные растенияфитонцидные растения
фитонцидные растения
Romanenko_Irina
 
VENKATA PRASAD KELLA
VENKATA PRASAD KELLAVENKATA PRASAD KELLA
VENKATA PRASAD KELLA
prasad1205
 
2 областной слет юных экологов
2 областной слет юных экологов2 областной слет юных экологов
2 областной слет юных экологов
Romanenko_Irina
 
Natural justice & its exclusions
Natural justice & its exclusionsNatural justice & its exclusions
Natural justice & its exclusions
Ali Raza Khan
 

Viewers also liked (18)

состояние реки
состояние рекисостояние реки
состояние реки
 
использование современных технологий для реализации экологического направления в
использование современных технологий для реализации экологического направления виспользование современных технологий для реализации экологического направления в
использование современных технологий для реализации экологического направления в
 
組織創新管理 - 開發者(科特勒談創新型組織)
組織創新管理 - 開發者(科特勒談創新型組織)組織創新管理 - 開發者(科特勒談創新型組織)
組織創新管理 - 開發者(科特勒談創新型組織)
 
энергосберегающий проект «сделай выбор!»
энергосберегающий проект «сделай выбор!»энергосберегающий проект «сделай выбор!»
энергосберегающий проект «сделай выбор!»
 
фитонцидные растения
фитонцидные растенияфитонцидные растения
фитонцидные растения
 
7 экология каменского района
7 экология каменского района7 экология каменского района
7 экология каменского района
 
VENKATA PRASAD KELLA
VENKATA PRASAD KELLAVENKATA PRASAD KELLA
VENKATA PRASAD KELLA
 
2 областной слет юных экологов
2 областной слет юных экологов2 областной слет юных экологов
2 областной слет юных экологов
 
組織創新管理 - 執行者(科特勒談創新型組織)
組織創新管理 - 執行者(科特勒談創新型組織)組織創新管理 - 執行者(科特勒談創新型組織)
組織創新管理 - 執行者(科特勒談創新型組織)
 
組織創新管理 - 啟動者(科特勒談創新型組織)
組織創新管理 - 啟動者(科特勒談創新型組織)組織創新管理 - 啟動者(科特勒談創新型組織)
組織創新管理 - 啟動者(科特勒談創新型組織)
 
組織創新管理- 序言(科特勒談創新型組織)
組織創新管理- 序言(科特勒談創新型組織)組織創新管理- 序言(科特勒談創新型組織)
組織創新管理- 序言(科特勒談創新型組織)
 
組織創新管理 - 瀏覽者(科特勒談創新型組織)
組織創新管理 - 瀏覽者(科特勒談創新型組織)組織創新管理 - 瀏覽者(科特勒談創新型組織)
組織創新管理 - 瀏覽者(科特勒談創新型組織)
 
組織創新管理 - 創造者(科特勒談創新型組織)
組織創新管理 - 創造者(科特勒談創新型組織)組織創新管理 - 創造者(科特勒談創新型組織)
組織創新管理 - 創造者(科特勒談創新型組織)
 
組織創新管理 - 促進者(科特勒談創新型組織)
組織創新管理 - 促進者(科特勒談創新型組織)組織創新管理 - 促進者(科特勒談創新型組織)
組織創新管理 - 促進者(科特勒談創新型組織)
 
Natural justice & its exclusions
Natural justice & its exclusionsNatural justice & its exclusions
Natural justice & its exclusions
 
Supply chain of Shezan Tomato Ketchup
Supply chain of Shezan Tomato KetchupSupply chain of Shezan Tomato Ketchup
Supply chain of Shezan Tomato Ketchup
 
Anatomi musculuskeletal
Anatomi musculuskeletalAnatomi musculuskeletal
Anatomi musculuskeletal
 
大數據的基本概念(上)
大數據的基本概念(上)大數據的基本概念(上)
大數據的基本概念(上)
 

Similar to New product development

wedding cake project
wedding cake projectwedding cake project
wedding cake project
Hitesh Dave
 
THE LAHORE UNIVERSITY
THE LAHORE UNIVERSITYTHE LAHORE UNIVERSITY
THE LAHORE UNIVERSITY
Tariq aziz
 
Amul ice cream Marketing Plan
Amul ice cream Marketing Plan Amul ice cream Marketing Plan
Amul ice cream Marketing Plan
Saad Mazhar
 
Izze energy juice market plan presentation by umair khan bba 3
Izze energy juice market plan presentation by umair khan bba 3Izze energy juice market plan presentation by umair khan bba 3
Izze energy juice market plan presentation by umair khan bba 3
umairbba
 
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...
harsh5907
 

Similar to New product development (20)

Marketing presentation
Marketing presentationMarketing presentation
Marketing presentation
 
wedding cake project
wedding cake projectwedding cake project
wedding cake project
 
Marketing project....
Marketing project....Marketing project....
Marketing project....
 
BUSINESS PLAN " SWEETBITS COMPANY"
BUSINESS PLAN " SWEETBITS COMPANY"BUSINESS PLAN " SWEETBITS COMPANY"
BUSINESS PLAN " SWEETBITS COMPANY"
 
THE LAHORE UNIVERSITY
THE LAHORE UNIVERSITYTHE LAHORE UNIVERSITY
THE LAHORE UNIVERSITY
 
Amul ice cream Marketing Plan
Amul ice cream Marketing Plan Amul ice cream Marketing Plan
Amul ice cream Marketing Plan
 
Marketing Strategy Bread and Beyond Pakistan
Marketing Strategy Bread and Beyond PakistanMarketing Strategy Bread and Beyond Pakistan
Marketing Strategy Bread and Beyond Pakistan
 
Izze energy juice market plan presentation by umair khan bba 3
Izze energy juice market plan presentation by umair khan bba 3Izze energy juice market plan presentation by umair khan bba 3
Izze energy juice market plan presentation by umair khan bba 3
 
Marketing plan on Rainbow Pasta
Marketing plan on Rainbow PastaMarketing plan on Rainbow Pasta
Marketing plan on Rainbow Pasta
 
Sai kirana store
Sai kirana storeSai kirana store
Sai kirana store
 
Marketing plan and branding of soap industry.pptx
Marketing plan and branding of soap industry.pptxMarketing plan and branding of soap industry.pptx
Marketing plan and branding of soap industry.pptx
 
Pizza hut
Pizza hutPizza hut
Pizza hut
 
Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
 Market plan presentation IZZE ENERGY JUICE by umair khan bba 3 Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
 
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...
 
Ppt of retail market strategy of pizza hut
Ppt of retail market strategy of pizza hutPpt of retail market strategy of pizza hut
Ppt of retail market strategy of pizza hut
 
Bread and Beyond Marketing Report
Bread and Beyond Marketing ReportBread and Beyond Marketing Report
Bread and Beyond Marketing Report
 
Snack Launch
Snack LaunchSnack Launch
Snack Launch
 
Food Truck Business Plan
Food Truck Business PlanFood Truck Business Plan
Food Truck Business Plan
 
pps final slides
pps final slidespps final slides
pps final slides
 
SLRTI Fundraising
SLRTI Fundraising SLRTI Fundraising
SLRTI Fundraising
 

Recently uploaded

Recently uploaded (20)

Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 

New product development

  • 1.
  • 2. Assignment Subject Presented By Product Development Hafiz Ali Raza Khan Roll # MMKT 18 Presented To Mian Kausar Hameed
  • 3. New Product Development Product Flavored Bread
  • 4. Introduction: “Yummy Bread” is the first company concerning with the manufacturing of the flavored bread. Yummy Bread is a name that has come to signify quality and freshness in bread products.
  • 5. Bread Innovation:  Our product is unique in sense that it provides with unique flavored in bread first time in Pakistan. It is also at the same time a product for the health conscious people.
  • 6. Currently Yummy has three flavors : Mango Strawberry chocolate
  • 7. “To provide our customers with bread that actually looks and tastes good.”
  • 8. Our vision is to become Pakistan's favorite bread this is underpinned by our dedication to continued improvement across all areas of the business.
  • 9. Our goal is to ensure that important values such as quality, freshness, and service are delivered to our consumers in the 21st Century.
  • 10. Current Market Situation: The bread and bakery products market has struggled with numerous challenges over many years. The sector has suffered from the effects of discounting, keeping value growth at a modest level.
  • 11. Only 5 % population of Pakistan is using the packed bread so rest of the markets still to be captured. Here people are wiling to pay extra amount for the differentiated product.
  • 12. Market Segmentation: Effort to increase a company’s precision marketing. We have done the segmentation on the basis of the following variables: Geographic Demographic Psychographic Behavioral
  • 13. Geographic : Divide Lahore in different segments according to areas, states, regions and markets. E.g. D-ground, medina town. Demographic: Divide people according to Age, Income, Social Class, Occupation and their life cycle.
  • 14. Psychographic: To analyze the psyche of the people of Lahore we divide them in social class, life style and personality . Behavioral: Behavioral segmentation divides buyers into groups based on their knowledge, attitude, uses or responses to products. In Lahore we see the behaviors of people with the help of the questionnaire.
  • 15. Targeting: After segmenting the market we are targeting the following segments: Income Group: We will be targeting all income groups who should afford easily. It will not discriminate between income groups.
  • 16. Youth: A huge potential market for this bread it lies with youth whom we will be Specifically targeting road shows to be held as part of the ‘Add Color’ campaign. Travelers: It is also available in mini-size factor, so it will be highly convenient to carry along during large journeys or trips.
  • 17. Positing Strategies: Positioning is what the customer believes about your product’s value, features, and benefits. By benefits: Through positioning we will tell our customer how many benefits they can get from our product.
  • 18. By use or application: The different tastes from the ordinary bread. Use it with butter or eat the simple loaf.  By user: Every one who wants to have a “different taste” may have it. By product or service class: It is positioned as a lower cost and healthier alternative to the ordinary bread, while it provides better taste and healthy ingredients.
  • 19. By price or quality: Yummy wants you to believe that their flavor bread is of the highest quality Positioning is what the customer believes By Values: We will also position our product on the basis of customer values. Like this, if you want to look healthy then use Yummy bread.
  • 20. Product Review: Company Name: “Yummy & Co.” Product Name: “Yummy Bread” Logo:
  • 21. Ingredients: Flour Water Salt Yeast Sugar Cooking Oil Emprovel Flavor Preservatives: Calcium propionate Calcium acetate
  • 22. Quantity per Badge: Flour 130 kg Sugar 6 kg Cooking Oil 2 kg Yeast 2 kg Emprovel 240 gm Calcium propionate 250 gm Calcium acetate 100 gm Water 62 liters Flavor as per requirement
  • 23. Flavor Strong bones 8 hours energy Vitamin A & D Quite notorious Features: Yummy bread has different flavors Make the bones strong Repair the dead tissues of the body Source of creating blood Enriched with vitamin A & D Glow the body & skin Reduce fat & Carbohydrates
  • 24. Design & Packing: The color of our bread is the same as the flavor we used in making the bread and we provide the bread in a very attractive packing, just look like it.
  • 25. Competitors: Indirect competitor: Different cakes Biscuits Cookies Pastries Substitute Competitors: A substitute competitor is any competitor that fills the same buyer need you fill but fills it in a different way. The substitute competitor of Flavored Bread is: Dawn Bread Wonder Bread Cakes and Bakes Different Bakery Breads Vita Bread
  • 26. Distribution Channels: Our distribution channels in Lahore are: Bakeries Supper stores Departmental stores Marts and edible market stores. We mainly focus on the retailers & Bakeries because they are the only source which delivers our product to the final consumer.
  • 27. Pricing strategies: We will adopt the following pricing strategies to set the price of our product: Marketing Skimming Cost-plus pricing Method
  • 28. Marketing Skimming: Yummy is using Price skimming strategy. It is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, and then lowers the price over time. Cost-plus pricing Method: A pricing method used by Yummy because it is easy to calculate & requires little information. This method determines the cost of the product that used direct cost, in-direct cost and fixed cost whether related to the production OR sale of the product.
  • 29. Our prices schedule: Product Quantity in pieces Price in Rs. Yummy Bread 8 piece Rs. 22 Yummy Bread 14 piece Rs. 35 Yummy Bread 18 piece Rs. 55 Pricing Objectives: Market share leadership Product Quality Leadership
  • 30. Yummy Advertising Strategies  Position the product: "Because we are worth it." Creating a stronger brand personality: It will base on an upscale, character that people will aspire to associate with. Using the Internet / Web site: Currently Yummy don’t have any Web site but it will have an internet asses and web site in future to target and sell younger buyers, new buyers, before they have established a product.
  • 31. Media Vehicle: The print and electronic medium employed in an advertising campaign used by Yummy is as follow: ELECTRONIC MEDIA PRINT MEDIA Tv Radio News paper Magazines billboard Ptv Fm 101 The news Young world Muslim Mor Geo tv Fm 103 Jang Sunday magazine Defense Chock A tv Fm 90 Dawn Akhbar-e-jahan Yaadgar chock Ary Fm 89 Express Family magazine General Bus stand Thokar Niaz Baig Iqbal town
  • 32. Deciding on Media time: We will advertise Yummy Bread on TV 4 times in a day and almost for a week in first 2 and half months, and the add will go air in the prime time broadcasting like Drama hours, it will also be advertise daily in the mid of the KHABARNAMA.
  • 33. Promotional Material: Point of sale (POS) Terminals: Yummy has place different check out counters in big general stores like AL-FATEH Participation in Trade Fairs and Exhibitions: Yummy has stalls in the different Exhibitions held in different schools, universities and cities. Where they sell and tell the consumers about the product that is the flavor bread.
  • 34. Broachers and Leaflets: Yummy has very attractive and appealing broachers which Yummy have distributed with the news papers and they have also placed it on the cash counters in different stores. Plus, Yummy is now having a man standing on the entrance of big shopping malls in the city. Banner & Hoardings: Yummy has placed banners on different squares in the city and they have the hoarding placed on the malls and stalls in the exhibitions.
  • 35. SWOT Analysis Strengths: Our ability to produce options keeps more consumer interest and needs met. Our new production technology will enable us to mass produce products more efficiently and quickly than other old companies. Our new taste will attract many such type of consumers who are taste changer New product innovation in local area. So it will attract the people of local area. No specific Competitor
  • 36. Weaknesses: No brand recognition our name in baking industry is new so most of people are not familiar with Yummy Bread. No separate outlet as we have not enough finance to construct our separate outlet. No customer orientation in local areas, as we newly introduce in Lahore so customer are oriented in the brand. The more flavor we create the production cost will increase. At starting we will not have as such trained staff that has such market experience.
  • 37. Our new taste will attract much, such type of consumers who are taste changer. Our new production technology will enable us to mass produce products more efficiently and quickly than other old companies. Our ability to produce options keeps more consumer interest and needs met. No specific Competitor
  • 38. Threats: New product may people don’t accept it. There are large companies who have brand loyal customers providing the market with not exactly similar but milky and other breads. Switching brand loyal consumers to a smaller and newer company. There is open market everywhere means any new company or existing ones can start the same production that may have more experience or more qualified staff. Imitation by existing bakeries, May try to copy it.