Do's and Don't of Reputation Management
Your online reputation is extremely important and it's not something that you can leave up to chance. When someone Google's your personal name, brand or business, what are they going to find? Reputation management has many factors outside of just what's appearing in the search results, it's also about knowing when and where your name and brand is being mentioned online at all times. When talking about online mentions, it's also crucial to stress the importance of knowing how to properly respond to any complaints, reviews or negative content that might be hurting your name online. Approaching negative online content in the wrong way can lead to a negative disaster and potentially go viral! Through this slideshow we cover many of these different areas, as highlighted below. DO Create quality content DON'T flood the internet with spammy links DO take advantage of news & media outlets DON'T spend a ton of money on publications DO monitor what people are saying about you DON'T attack or respond negatively to reviews DO take advantage of social media DON'T outsource to a cheap agency To learn more about each of these methods and how to rank higher in the search results for your name of business, please refer to the references below. http://www.onlinereputation.com/the-dos-and-donts-of-reputation-management/ http://zacjohnson.com/97-resources-online-reputation/ http://www.forbes.com/sites/jaysondemers/2014/09/08/your-guide-to-online-reputation-management/
