4. Source : Facebook segment, self-reported survey data conducted on Facebook, Mar.08, US only, n = 3,169 When considering purchasing a product or service, which of the following two are your most trusted and valuable sources of information? Social media is influential
5. The Filter Factor Massive amounts of content Your media preference Friends/Community are the filter User Reviews Discussion Board Blogs Videos Photos People
11. Insights and Analytics Reach: Total and Unique User Impressions and Clicks Analytics Viral Metrics: Organic Distribution Engagement Metrics: Interactions with your presence on Facebook. Ex: wall posts, discussion posts, photo uploads, etc Gender Age Geography Activities Interests Favorite Music Favorite TV Shows Favorite Movies Favorite Books Insights