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The role of mindset in user centred design

Presented at UXAustralia in Sydney August 28 2014 with Dr Simon Lawry.

Overview
Mindset is something that affects how we approach the methods and tools available to us as practitioners. It affects how we practice and engage as practitioners, with our team members, clients and customers.

While working on a strategic design piece for a large telecommunications provider, we uncovered a startling insight. The insights emerged through a combination of futuring, observational research and cultural probe studies. We worked with customers that represented the client’s mass market and also those we referred to as ‘edge users’ who were professional futurists and trend makers themselves, both locally and internationally. The interesting insight was that there were two predominant mindsets that sat behind people’s expectations and values. We referred to these mindsets as generative and receiving.

People with generative mindsets believe they have a say in creating their desired future. They believe that through their choices and actions, they are deliberately acting in accordance with their vision of the future. People with receiving mindsets believe that they are better served by responding effectively and appropriately to the circumstances that life creates for them. They believe through careful consideration and planning, they can navigate themselves appropriately through murky waters of ambiguity.

After noticing these mindsets in the people we researched, the two mindsets became more and more obvious to us in our day-to-day interactions. We could identify clients who had a generative mindset, and those that had a receiving mindset. We could notice shifts in our own mindsets and noticed the difference in our practice when we returned to a generative mindset. We have realised that the generative mindset forms a fundamental part of a ‘designerly’ way of working.

These mindsets affect how we design workshops, iterate with clients and customers, synthesise and analyse information and ultimately, affects the quality and trajectory of our work.

The role of mindset in user centred design

  1. 1. THE ROLE OF MINDSET IN USER CENTRED DESIGN SIMON LAWRY + ZAANA HOWARD HUDDLE
  2. 2. MINDSET = PERSPECTIVE DETERMINES HOW YOU BEHAVE & INTERACT IN THE WORLD
  3. 3. STANCE INTENTION
  4. 4. STANCE
  5. 5. INTENTION
  6. 6. Mindset Knowledge Set Skill Set DESIGN Tool Set COMPETENCY SETS Adapted from Nelson & Stolterman (2012), The Design Way.
  7. 7. Mindset Knowledge Set Skill Set Tool Set Adapted from Nelson & Stolterman (2012), The Design Way. KEY FOCUS IN DESIGN IS KNOWLEDGE, SKILL & TOOL SETS
  8. 8. MINDSET IN DESIGN IS THE SECRET SAUCE
  9. 9. MINDSET IN CONTEXT
  10. 10. RESEARCH QUESTION: WHAT CAN WE UNDERSTAND ABOUT PEOPLE THAT IS RELEVANT FOR THE FUTURE?
  11. 11. JODIE’S STORY
  12. 12. MICHELLE’S STORY BLAH BLAH’S STORY
  13. 13. TWO MINDSETS: GENERATIVE + RECEIVING TWO MINDSETS: GENERATIVE + RECEIVING
  14. 14. TWO MINDSETS: GENERATIVE + RECEIVING TWO MINDSETS: GENERATIVE + RECEIVING
  15. 15. CHARACTERISTICS OF GENERATIVE + RECEIVING MINDSETS TWO MINDSETS: GENERATIVE + RECEIVING GENERATIVE RECEIVING PROACTIVE ! COURAGE ! CLARITY ! OPPORTUNITY ! ME + THE WORLD REACTIVE ! FEAR ! UNCERTAINTY ! CONSTRAINT ! ME VS THE WORLD
  16. 16. LITTLE HUMANS HAVE GENERATIVE MINDSETS
  17. 17. INFLUENCING FACTORS TWO MINDSETS: GENERATIVE + RECEIVING ! BELIEF IN AGENCY ! SENSE OF SELF ! LOCUS OF CONTROL !
  18. 18. IT’S A CONTINUUM TWO MINDSETS: GENERATIVE + RECEIVING !+ !
  19. 19. WHAT WE LEARNED
  20. 20. WE STARTED SEEING IT EVERYWHERE GENERATIVE + RECEIVING MINDSETS EVERYWHERE
  21. 21. IN OURSELVES
  22. 22. IN OTHERS
  23. 23. WHAT DOES IT MEAN?
  24. 24. KNOWLEDGE, SKILL & TOOL SETS ARE TANGIBLE
  25. 25. MINDSET IS MORE LIKE AIR AND IS INTANGIBLE
  26. 26. MINDSET CHANGES HOW KNOWLEDGE, SKILL + TOOL SETS CAN BE APPLIED
  27. 27. SHIFTING MINDSET SHIFTS THE OUTCOMES
  28. 28. WE CHOOSE THE MINDSET WE BRING
  29. 29. DR. CAROL DWECK ! “YOU HAVE A CHOICE. MINDSETS ARE JUST BELIEFS. THEY’RE POWERFUL BELIEFS, BUT THEY’RE JUST SOMETHING IN YOUR MIND, AND YOU CAN CHANGE YOUR MIND.”
  30. 30. OUR ROLE AS HUMAN CENTRED DESIGNERS V GENERATIVE RECEIVING PROBLEM TO POSSIBILITY PROBLEM TO SOLUTION
  31. 31. HOW MIGHT WE… CHOOSE POSSIBILITY? TWO MINDSETS: GENERATIVE + RECEIVING GENERATIVE RECEIVING PROBLEM TO POSSIBILITY PROBLEM TO SOLUTION
  32. 32. HOW MIGHT WE… ENCOURAGE A GENERATIVE MINDSET IN OURSELVES AND PEOPLE WE WORK WITH? TWO MINDSETS: GENERATIVE + RECEIVING GENERATIVE RECEIVING PROBLEM TO POSSIBILITY PROBLEM TO SOLUTION
  33. 33. THANKS UX AUSTRALIA! SIMON LAWRY + ZAANA HOWARD WEAREHUDDLE.COM

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Presented at UXAustralia in Sydney August 28 2014 with Dr Simon Lawry. Overview Mindset is something that affects how we approach the methods and tools available to us as practitioners. It affects how we practice and engage as practitioners, with our team members, clients and customers. While working on a strategic design piece for a large telecommunications provider, we uncovered a startling insight. The insights emerged through a combination of futuring, observational research and cultural probe studies. We worked with customers that represented the client’s mass market and also those we referred to as ‘edge users’ who were professional futurists and trend makers themselves, both locally and internationally. The interesting insight was that there were two predominant mindsets that sat behind people’s expectations and values. We referred to these mindsets as generative and receiving. People with generative mindsets believe they have a say in creating their desired future. They believe that through their choices and actions, they are deliberately acting in accordance with their vision of the future. People with receiving mindsets believe that they are better served by responding effectively and appropriately to the circumstances that life creates for them. They believe through careful consideration and planning, they can navigate themselves appropriately through murky waters of ambiguity. After noticing these mindsets in the people we researched, the two mindsets became more and more obvious to us in our day-to-day interactions. We could identify clients who had a generative mindset, and those that had a receiving mindset. We could notice shifts in our own mindsets and noticed the difference in our practice when we returned to a generative mindset. We have realised that the generative mindset forms a fundamental part of a ‘designerly’ way of working. These mindsets affect how we design workshops, iterate with clients and customers, synthesise and analyse information and ultimately, affects the quality and trajectory of our work.

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