SlideShare ist ein Scribd-Unternehmen logo

Adv420 presentation final

Y
Y

Case study about Sephora

Adv420 presentation final

1 von 10
Downloaden Sie, um offline zu lesen
ADV420 final presentation
Xuanqi Yu
Sephora—a beauty store
Overview • Sephora is a Paris , France-based multinational chain of personal
care and beauty stores founded in Paris in 1970.
• Sephora is owned by luxury conglomerate LVMH as of 1997
• The Sephora logo is a white "S"-shaped flame against a black
background. The name comes from the Greek spelling of
Zipporah, wife of Moses
• Sephora currently operates over 2,300 stores in 33 countries
worldwide [21] generating over an estimated $4 billion in revenue
as of 2013.
• Main target audience: higher-income women. And Sephora tries to
appeal to women who value quality and are willing to pay for it.
Social Media
• Facebook: 18,092,054 followers
• Instagram: more than 1.5 millions
followers
• YouTube: 111 millions subscribers
• Twitter: 249K followers
• Social media can become an invaluable
source of insights and feed back
Web Design
Sephora‘s head of
marketing
“We want to make sure that we are
catering to not just folks who are the
ultimate beauty junkies but also
people who are early in their beauty
journey and exploring beauty for the
first time.”
Deborah Yeh
Senior Vice President of Marketing and Brand at Sephora
Integrate Retail and
Digital Marketing
• Use shopper data to integrate the retail and
mobile experience.
• Gather marketing data to emphasize
customer experience.
• Use data to build customer confidence to
influence sales

Recomendados

Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Elizabeth Wahler
 
"From eCommerce to Multi-Channel to Omni-channel: the retail journey in the H...
"From eCommerce to Multi-Channel to Omni-channel: the retail journey in the H..."From eCommerce to Multi-Channel to Omni-channel: the retail journey in the H...
"From eCommerce to Multi-Channel to Omni-channel: the retail journey in the H...NeilMunzJones
 
fe.ed a social media company for further education
fe.ed a social media company for further educationfe.ed a social media company for further education
fe.ed a social media company for further educationSteven Rick
 
Social Trends 2021 Report - Hootsuite
Social Trends 2021 Report - HootsuiteSocial Trends 2021 Report - Hootsuite
Social Trends 2021 Report - HootsuiteAmper
 

Más contenido relacionado

Was ist angesagt?

Marketing management of itc hotels
Marketing management of itc hotelsMarketing management of itc hotels
Marketing management of itc hotelsAbhishek Jindal
 
Smart Marketing | Business Buddy
Smart Marketing  | Business BuddySmart Marketing  | Business Buddy
Smart Marketing | Business BuddyBusiness Buddy
 
Effective Marketing Techniques That Work - Business Ignite
Effective Marketing Techniques That Work - Business IgniteEffective Marketing Techniques That Work - Business Ignite
Effective Marketing Techniques That Work - Business IgniteHector Del Castillo, CPM, CPMM
 
A knowledgeable reports on luxury brands. (May be It's sharp May be it's quite)
A knowledgeable reports on luxury brands. (May be It's sharp May be it's quite)A knowledgeable reports on luxury brands. (May be It's sharp May be it's quite)
A knowledgeable reports on luxury brands. (May be It's sharp May be it's quite)AD Hasan
 
Raymark | Guide: Loyalty and the Luxury Consumer
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark | Guide: Loyalty and the Luxury Consumer
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark
 
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
 
Luxury marketing outlook_2013
Luxury marketing outlook_2013Luxury marketing outlook_2013
Luxury marketing outlook_2013Veena Srinath
 
The Best of Fashion - Snapshot Series
The Best of Fashion - Snapshot SeriesThe Best of Fashion - Snapshot Series
The Best of Fashion - Snapshot SeriesLHBS
 
Global Study: Shopping with Generation Y and Z
Global Study: Shopping with Generation Y and ZGlobal Study: Shopping with Generation Y and Z
Global Study: Shopping with Generation Y and ZIris
 
BCG Study 2016 - Digital or Die
BCG Study 2016 - Digital or DieBCG Study 2016 - Digital or Die
BCG Study 2016 - Digital or DieRudy Belouad
 
Introduction to VIRTUAL RETAIL and E.L.S.E., by ELSE Corp
Introduction to VIRTUAL RETAIL and E.L.S.E., by ELSE CorpIntroduction to VIRTUAL RETAIL and E.L.S.E., by ELSE Corp
Introduction to VIRTUAL RETAIL and E.L.S.E., by ELSE CorpELSE CORP
 
Skift oracle-back-to-hospitality
Skift oracle-back-to-hospitalitySkift oracle-back-to-hospitality
Skift oracle-back-to-hospitalitySteven Wong
 
IMC 610 Integrated Marketing Communication Plan for Kmart
IMC 610 Integrated Marketing Communication Plan for KmartIMC 610 Integrated Marketing Communication Plan for Kmart
IMC 610 Integrated Marketing Communication Plan for KmartStephanie Marchant
 
Introduction into VIRTUAL RETAIL. by ELSE Corp- Milan, Italy
Introduction into VIRTUAL RETAIL. by ELSE Corp- Milan, ItalyIntroduction into VIRTUAL RETAIL. by ELSE Corp- Milan, Italy
Introduction into VIRTUAL RETAIL. by ELSE Corp- Milan, ItalyAndrey Golub
 
Classic guide to mobile advertising
Classic guide to mobile advertisingClassic guide to mobile advertising
Classic guide to mobile advertisingCarole Ellouk
 
Retail Luxury Trends & Future Implications
Retail Luxury Trends & Future ImplicationsRetail Luxury Trends & Future Implications
Retail Luxury Trends & Future ImplicationsDeloitte Digital SEA
 

Was ist angesagt? (20)

Marketing management of itc hotels
Marketing management of itc hotelsMarketing management of itc hotels
Marketing management of itc hotels
 
Trade books
Trade booksTrade books
Trade books
 
Smart Marketing | Business Buddy
Smart Marketing  | Business BuddySmart Marketing  | Business Buddy
Smart Marketing | Business Buddy
 
Scotch & Soda
Scotch & SodaScotch & Soda
Scotch & Soda
 
Brand+ New Business
Brand+ New BusinessBrand+ New Business
Brand+ New Business
 
Effective Marketing Techniques That Work - Business Ignite
Effective Marketing Techniques That Work - Business IgniteEffective Marketing Techniques That Work - Business Ignite
Effective Marketing Techniques That Work - Business Ignite
 
Luxury Auto External
Luxury Auto ExternalLuxury Auto External
Luxury Auto External
 
A knowledgeable reports on luxury brands. (May be It's sharp May be it's quite)
A knowledgeable reports on luxury brands. (May be It's sharp May be it's quite)A knowledgeable reports on luxury brands. (May be It's sharp May be it's quite)
A knowledgeable reports on luxury brands. (May be It's sharp May be it's quite)
 
Raymark | Guide: Loyalty and the Luxury Consumer
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark | Guide: Loyalty and the Luxury Consumer
Raymark | Guide: Loyalty and the Luxury Consumer
 
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
 
Luxury marketing outlook_2013
Luxury marketing outlook_2013Luxury marketing outlook_2013
Luxury marketing outlook_2013
 
The Best of Fashion - Snapshot Series
The Best of Fashion - Snapshot SeriesThe Best of Fashion - Snapshot Series
The Best of Fashion - Snapshot Series
 
Global Study: Shopping with Generation Y and Z
Global Study: Shopping with Generation Y and ZGlobal Study: Shopping with Generation Y and Z
Global Study: Shopping with Generation Y and Z
 
BCG Study 2016 - Digital or Die
BCG Study 2016 - Digital or DieBCG Study 2016 - Digital or Die
BCG Study 2016 - Digital or Die
 
Introduction to VIRTUAL RETAIL and E.L.S.E., by ELSE Corp
Introduction to VIRTUAL RETAIL and E.L.S.E., by ELSE CorpIntroduction to VIRTUAL RETAIL and E.L.S.E., by ELSE Corp
Introduction to VIRTUAL RETAIL and E.L.S.E., by ELSE Corp
 
Skift oracle-back-to-hospitality
Skift oracle-back-to-hospitalitySkift oracle-back-to-hospitality
Skift oracle-back-to-hospitality
 
IMC 610 Integrated Marketing Communication Plan for Kmart
IMC 610 Integrated Marketing Communication Plan for KmartIMC 610 Integrated Marketing Communication Plan for Kmart
IMC 610 Integrated Marketing Communication Plan for Kmart
 
Introduction into VIRTUAL RETAIL. by ELSE Corp- Milan, Italy
Introduction into VIRTUAL RETAIL. by ELSE Corp- Milan, ItalyIntroduction into VIRTUAL RETAIL. by ELSE Corp- Milan, Italy
Introduction into VIRTUAL RETAIL. by ELSE Corp- Milan, Italy
 
Classic guide to mobile advertising
Classic guide to mobile advertisingClassic guide to mobile advertising
Classic guide to mobile advertising
 
Retail Luxury Trends & Future Implications
Retail Luxury Trends & Future ImplicationsRetail Luxury Trends & Future Implications
Retail Luxury Trends & Future Implications
 

Ähnlich wie Adv420 presentation final

Sephora - Build your beauty
Sephora - Build your beautySephora - Build your beauty
Sephora - Build your beautyBinyi Hu
 
Final Project Fashion in Technology and Retailc.docx
Final Project Fashion in Technology and Retailc.docxFinal Project Fashion in Technology and Retailc.docx
Final Project Fashion in Technology and Retailc.docxAKHIL969626
 
Royal enfield coustomer satisfaction indore 2021
Royal enfield coustomer satisfaction indore 2021Royal enfield coustomer satisfaction indore 2021
Royal enfield coustomer satisfaction indore 2021RishabhChaubey10
 
Sephora case study
Sephora case studySephora case study
Sephora case studyPooja Patil
 
Sephora Case Study
Sephora Case StudySephora Case Study
Sephora Case Studyanneed2010
 
ComCap Beauty Overview December 2016
ComCap Beauty Overview December 2016ComCap Beauty Overview December 2016
ComCap Beauty Overview December 2016Uren Dhanani
 
L'oreal mini case analysis
L'oreal mini case analysisL'oreal mini case analysis
L'oreal mini case analysisShikha Chaudhary
 
marketing strategy workshop - what you need to market your digital project ea...
marketing strategy workshop - what you need to market your digital project ea...marketing strategy workshop - what you need to market your digital project ea...
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
 
10MarketingTips_AulwardGraphics
10MarketingTips_AulwardGraphics10MarketingTips_AulwardGraphics
10MarketingTips_AulwardGraphicsChawana Champagne
 
Brisbane Shopify Meetup, May 30th
Brisbane Shopify Meetup, May 30thBrisbane Shopify Meetup, May 30th
Brisbane Shopify Meetup, May 30thReload Media
 
Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab
Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab
Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab TheFamily
 
Module 3 Group 20 - Think like a brand
Module 3 Group 20 - Think like a brandModule 3 Group 20 - Think like a brand
Module 3 Group 20 - Think like a brandJustin Cunnew
 
Official wilkat digital profile
Official wilkat digital profileOfficial wilkat digital profile
Official wilkat digital profileMwathani Kimilu
 
Vera Bradley Digital Strategy
Vera Bradley Digital StrategyVera Bradley Digital Strategy
Vera Bradley Digital StrategySamia Rafeh
 
Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8Lori Peters
 
Final=combined analyst presentation
Final=combined analyst presentationFinal=combined analyst presentation
Final=combined analyst presentationchicosfasinvestor
 

Ähnlich wie Adv420 presentation final (20)

Sephora - Build your beauty
Sephora - Build your beautySephora - Build your beauty
Sephora - Build your beauty
 
Final Project Fashion in Technology and Retailc.docx
Final Project Fashion in Technology and Retailc.docxFinal Project Fashion in Technology and Retailc.docx
Final Project Fashion in Technology and Retailc.docx
 
Royal enfield coustomer satisfaction indore 2021
Royal enfield coustomer satisfaction indore 2021Royal enfield coustomer satisfaction indore 2021
Royal enfield coustomer satisfaction indore 2021
 
Sephora in Ireland
Sephora in IrelandSephora in Ireland
Sephora in Ireland
 
Sephora
SephoraSephora
Sephora
 
Sephora case study
Sephora case studySephora case study
Sephora case study
 
Sephora Case Study
Sephora Case StudySephora Case Study
Sephora Case Study
 
ComCap Beauty Overview December 2016
ComCap Beauty Overview December 2016ComCap Beauty Overview December 2016
ComCap Beauty Overview December 2016
 
L'oreal mini case analysis
L'oreal mini case analysisL'oreal mini case analysis
L'oreal mini case analysis
 
The Fashion Desk
The Fashion DeskThe Fashion Desk
The Fashion Desk
 
marketing strategy workshop - what you need to market your digital project ea...
marketing strategy workshop - what you need to market your digital project ea...marketing strategy workshop - what you need to market your digital project ea...
marketing strategy workshop - what you need to market your digital project ea...
 
10MarketingTips_AulwardGraphics
10MarketingTips_AulwardGraphics10MarketingTips_AulwardGraphics
10MarketingTips_AulwardGraphics
 
MAR-411-CES-WA1
MAR-411-CES-WA1MAR-411-CES-WA1
MAR-411-CES-WA1
 
Brisbane Shopify Meetup, May 30th
Brisbane Shopify Meetup, May 30thBrisbane Shopify Meetup, May 30th
Brisbane Shopify Meetup, May 30th
 
Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab
Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab
Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab
 
Module 3 Group 20 - Think like a brand
Module 3 Group 20 - Think like a brandModule 3 Group 20 - Think like a brand
Module 3 Group 20 - Think like a brand
 
Official wilkat digital profile
Official wilkat digital profileOfficial wilkat digital profile
Official wilkat digital profile
 
Vera Bradley Digital Strategy
Vera Bradley Digital StrategyVera Bradley Digital Strategy
Vera Bradley Digital Strategy
 
Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8
 
Final=combined analyst presentation
Final=combined analyst presentationFinal=combined analyst presentation
Final=combined analyst presentation
 

Último

PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationPPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationAnu Adegbola
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsمعا الى الافضل
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkSearch Engine Journal
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfPeter Mesarec
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfwomenworldmagazine
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfwomenworldmagazine
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyAdriannaBednarz
 
GroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdfGroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdfSocial Samosa
 
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies WorldPPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies WorldAnu Adegbola
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?Andreas Kennardi Julianto
 
Raport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfRaport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfagatadrynko
 
Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptFalak Naaz
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersVbout.com
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfJuan Renteria
 
Resume Karina Perez | Digital Strategist
Resume Karina Perez | Digital StrategistResume Karina Perez | Digital Strategist
Resume Karina Perez | Digital StrategistKarina Perez
 
5 Digital Marketing Tips . By Digital Dyynamo
5 Digital Marketing Tips . By Digital Dyynamo5 Digital Marketing Tips . By Digital Dyynamo
5 Digital Marketing Tips . By Digital Dyynamoshahanndmitteamf
 
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdfThe Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdfwomenworldmagazine
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification CourseAdriannaBednarz
 
Assignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxAssignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxDeanClark42
 

Último (20)

PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationPPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profits
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven Framework
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdf
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital Strategy
 
GroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdfGroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdf
 
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies WorldPPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
 
Raport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfRaport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdf
 
Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf ppt
 
Slideshare
SlideshareSlideshare
Slideshare
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your Followers
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdf
 
Resume Karina Perez | Digital Strategist
Resume Karina Perez | Digital StrategistResume Karina Perez | Digital Strategist
Resume Karina Perez | Digital Strategist
 
5 Digital Marketing Tips . By Digital Dyynamo
5 Digital Marketing Tips . By Digital Dyynamo5 Digital Marketing Tips . By Digital Dyynamo
5 Digital Marketing Tips . By Digital Dyynamo
 
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdfThe Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification Course
 
Assignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxAssignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptx
 

Adv420 presentation final

  • 1. ADV420 final presentation Xuanqi Yu Sephora—a beauty store
  • 2. Overview • Sephora is a Paris , France-based multinational chain of personal care and beauty stores founded in Paris in 1970. • Sephora is owned by luxury conglomerate LVMH as of 1997 • The Sephora logo is a white "S"-shaped flame against a black background. The name comes from the Greek spelling of Zipporah, wife of Moses • Sephora currently operates over 2,300 stores in 33 countries worldwide [21] generating over an estimated $4 billion in revenue as of 2013. • Main target audience: higher-income women. And Sephora tries to appeal to women who value quality and are willing to pay for it.
  • 3. Social Media • Facebook: 18,092,054 followers • Instagram: more than 1.5 millions followers • YouTube: 111 millions subscribers • Twitter: 249K followers • Social media can become an invaluable source of insights and feed back
  • 5. Sephora‘s head of marketing “We want to make sure that we are catering to not just folks who are the ultimate beauty junkies but also people who are early in their beauty journey and exploring beauty for the first time.” Deborah Yeh Senior Vice President of Marketing and Brand at Sephora
  • 6. Integrate Retail and Digital Marketing • Use shopper data to integrate the retail and mobile experience. • Gather marketing data to emphasize customer experience. • Use data to build customer confidence to influence sales
  • 7. Reward Marketing • Reward marketing is the practice of using a rewards or loyalty program to entice both new and existing customers. • Sephora uses highly-sophisticated segmentation to create customized newsletter content. • VIB Rouge as a Status Symbol. VIB Rouge isn’t just another rewards program. • Going above and beyond with aspirational marketing for reward tiers is how Sephora continues to acquire and retain customers who are incredibly eager to part with their money.
  • 8. Online Advertising • Display advertising is the oldest form of online advertising ad is similar in concept to print advertising. Brands create image or video based advertisements that are displayed on a third party’s website. • Search engines are a powerful opportunity for brands, it’s been said that 80% of all transactions begin with an interesting search.
  • 9. E-Marketing and Budget Budget Category Descriptions/programs 2011 Budget Allocation Video Production Gain exposure , video must “fit”brand $350,000 Video/YouTube Advertising “How to Curl Your Lashes” and “How to Get Perfect Brows.” Hit sensation, “How to Get Smokey Eyes” – attracted over 1 million views $Included Facebook Development Become FB fan 10% off next purchase $200,000 Social Partners Beauty Talk, Twitter, Facebook $200,000 Mobile iOS, Android Applications $500,000 Store Kiosks 1000 Stores, 23 Countries $300,000
  • 10. Reference • https://www.retaildive.com/news/30- minutes-with-sephoras-head-of- marketing/510300/ • https://hbr.org/2014/06/how-sephora- reorganized-to-become-a-more-digital- brand • https://etailwest.wbresearch.com/how -sephora-integrates-retail-online- marketing • https://www.sephora.com/ • https://contentwriters.com/blog/seph ora-reward-marketing/