A Case Study on the blog project EU2014.at that engaged First Time Voters through Peer-to-Peer Journalism in an effort to inform them about the elections to the european parliament 2014.

2. Case Study: EU2014.at !
Engaging First Time Voters through Peer-
to-Peer Journalism

3. The challenge
Voting age: 16 years
44% said they would want to vote
Only 29% did (2009)
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Main reason not to vote:
they don’t feel informed
they don’t think their vote matters
BUT: youth is generally pro-European. They
don't know a life with passports and money
exchange

4. Information
There’s no lack of information:
But: the information is only provided by authorities

5. Election & Campaign Blogs
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…but they are all run by “experts”

6. Our Solution

7. Our Solution
28 students
Age 15 to 19
Who comment, analyze, report on campaigns

8. What they did
Portraits of 28 Member countries

9. What they did

10. What they did

11. Expert Guests

12. Online Action - Offline Impact

13. Peer Experts

14. Reach
91000 visits
2 Minutes/visit
Up to 2000 readers/day
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Reached:
Influencers through Twitter
Broad appeal through Facebook
First-time and Young Voters through
in-school, peer-to-peer conversations

15. What we learned
How to reach young people:
Everywhere, but never everyone

16. What we learned
The "first past the post" deal helped Schulz in
Germany, but hurts S&D now.
Helpes the European Parliament position vs
council

17. What we learned
Despite Europe-wide campaigns by social
democrats and green parties, results are still
national
BUT awareness for European politics (Junker
vs Merkel/Cameron) is rising.

18. Thanks! Discussion?
Yussi Pick
pick@pickundbarth.at
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@yussipick
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http://www.linkedin.com/in/yussipick/