1. I N T RO D U C T I O N TO
M A NAG E M E N T
By:
PURCHASING PRODUCTS BASED
ON EMOTIONS?

2. ISSUES
Consumers purchase products based not only on product
features (price, quality, functionality and so on), they also
purchase or used products based on emotions, that is
affection, enjoyment, impressions, intuition, sensations, and
so on.
( Nagamachi, 2002 )

3. OPINION
Emotions
Related
With
Quality

4. Emotion is a complex psychophysiological
experience of an individual’s state of mind as
interacting with biochemical (internal) and
environmental (external) influences. In
humans, emotions fundamentally involve
“physiological arousal, expressive behaviors
and conscious experience. Emotion is
associated with
m o o d , t e m p e r a m e n t , p e r s o n a l i t y, d i s p o s i t i o n
and motivation

5. EXAMPLE OF SUB
E M OT I O N
Jealousy
Pride
Love and
Affection

6. CONSUMER DRIVEN
CONCEPT
 the example of eating at the restaurant.
In this situation, we will ask ourselves how we will judge our quality of the
restaurant. Most people applied such criteria as the following:
 Service
 Response time
 Food preparation
 Environment or atmosphere
 Price
 Selection

7. P E R S P E C T I V E O F Q UA L I T Y
 JUDGMENTAL PERSPECTIVE
-It is based on individual judgmental quality in a certain products.
 PRODUCT-BASED PERSPECTIVE
-It is specific and measurable variable. The higher amount of the
products of characteristics is equivalent to higher quality
 USER-BASED
-. It can be defined as fitness for intended use or how well the
product performs its intended function

8. P E R S P E C T I V E O F Q UA L I T Y
VALUE –BASED PERSPECTIVE
-When we talk about this perspective, it always relates to
price where this is a relationship of usefulness and
satisfaction.
 MANUFACTURING-BASED PERSPECTIVE
-It concern primarily with engineering and manufacturing
practices and use the universal conformance to
requirements.

9. PROS AND CONS
 PROS:-
o Create and selling the products faster with all of those
emotions in human being.
 CONS:-
o If the consumers didn’t satisfied with the products after
they had been purchasing it, they might not purchasing it
again and for the worst, they will persuading their friends
for not purchasing that products or services too.

10. CONCLUSION
 People have a lot of perspectives when choosing
products. Thus, when people purchased a product
based on all of this perspective they are more likely to
be happy with their chosen and this will bring them
enjoyment emotions that are
affection, impressions, intuition, sensations, and
satisfaction when they are using the products and
services.