데이터를 활용한 모바일 게임 마케팅 Adways korea

1. 2014.04.15
ADWAYS KOREA / Wang Hoseok , Director

3. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
CPIPre -
Reservation
SNS
Non-
incentive
CPI
AD
Network
3

4. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
CPIPre -
Reservation
SNS
Non-
incentive
CPI
AD
Network
4

6. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
PC 커뮤니티
사전예약 전문 어플리케이션
※ 예약TOP10 출시 : 2014.01.16
6

7. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Install TrendsRegistration Trends
1月 2月 3月 4月 1月 2月 3月 4月
[Source : Ytop10 2014.04.14]
7

8. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Num of Games Trends
[Source : Ytop10 2014.04.14]
8

9. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
캐주얼
7%
액션
15%
RPG
57%
스포츠
3%
TCG
7%
퍼즐
5%
시뮬레이션
1%
아케이드
5%
캐주얼,
2,812
액션,
4,480
RPG,
4,542
스포츠,
3,102
TCG,
3,371
퍼즐,
2,307
시뮬레이션,
2,232
아케이드,
4,208
Avg. Reservation By GenreReservation By Genre
[Source : Ytop10 2014.04.14]
9

10. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
2.8
Weeks
56.2%
Average Conversion RateAverage Period
4,781
Average Reservation
[Source : Ytop10 2014.04.14]
10

12. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 12

13. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 13

14. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 14

15. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 15

16. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 16

17. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Sales
Install
CVR
CTR
Period
17

18. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 18

19. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
0.8%
노출소재
0.7%
0.9%
1.2%
1.0%
0.8%
1.1%
1.5%
ADNETWORK
CTR
사전 등록 이벤트로 유입
19

21. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Point App
A
Point App
B
Point App
C
SNS
AD
Network
Organic
User
Reservation
User
Powered By
21

22. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Point App
A
Point App
B
Point App
C
SNS
AD
Network
Organic
User
Reservatio
n
User
Powered By
22

23. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
0%
50%
100%
150%
200%
250%
1 Day 7 Days 14 Days 30 Days 45Days 60 Days
RPG
Casual
Powered By
23

24. Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14
Organic
Facebook
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14
Powered By
24

25. ADWAYS KOREA Inc. & YOU