1. The Beginning of a Beginning of
the Beginning of a Trend
Peter Troxler

2. Ronen Kadushin

3. Kadushin’s Work
Italic Shelf
Square Dance
iphonekiller

4. Hack Chair

5. • “I was designing the chair so everything would
look wrong and be as unconventional as
possible; an un-chair, a chair that has a look
that makes you stop and consider your own
self, reassess your relation to an object that is
not the expected.”

6. • ““You’re designing for a consumer, but you’re
also designing for a user. Somebody has to use
it as a design, to change the design.”

8. Industrial Design = Open Design
• Ronen wanted to spark the creativity of
people on the internet through his designs.
• “MY AIM IS TO MAKE INDUSTRIAL DESIGN
RELEVANT AGAIN IN A GLOBALLY NETWORKED
INFORMATION SOCIETY.”

9. Open Design Based on 2
Conditions
• Open Design is CAD information published on
the internet shared so people can download,
copy, and modify to produce own good.
• Open Design products be produced on CNC
machines directly from file without requiring
special tooling.

10. Open Designs limitation
• “There are only two limitations: these
modifications and derivatives must be shared
under the same license, and the license prohibits
commercial uses.”
• His idea of open design is to share the source
code so anybody can download and copy, modify
it, but use it with care under the Creative
Commons license because the original is the
designer’s idea.

11. Designer’s Role
• Designers back in the center of the designing
process
• “I just want to be … let’s call it an ‘art director’
on this kind of projects. I want to be in a
position where I can influence how people
understand what quality is, how to make the
connection between the producer, Open
Design and consumers, to search for the next
stage”

12. • Designs that typically live only a few years in
the marketplace can live on and develop into
new shapes and uses.

13. Sources
• http://www.ronen-kadushin.com/index.php/open-design/
• http://opendesign.wikispaces.com/Kadushin-
ITALIC+shelves
• http://www.dezeen.com/2009/09/08/hack-chair-by-ronen-
kadushin/
• http://www.dezeen.com/2010/05/17/iphonekiller-by-
ronen-kadushin/
• http://designfordesigners.co.il/open-design-project-by-
ronen-kadushin
• http://www.ronen-
kadushin.com/files/4613/4530/1263/Open_Design_Manife
sto-Ronen_Kadushin_.pdf