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INTERNSHIP
CAMPAIGN PLAN
Panasonic is strong in Home Appliance product
Panasonic doesn’t have an established brand positioning
Bringing awareness on :
“HEMAT DAYA ? ALOWA AJA”
ALOW
MOM
CAMPAIGN
1 23
CAMPAIGN PLAN
Lumix as Panasonic line brand has loyal costumer
Lumix biggest competitor in DSLM is SAMSUNG
Lumix has less digital activi...
Building an addiction for young segment
by Digital Activity
#30DAYS
CHALLENGE
CAMPAIGN
It is not technical, it is fun, it is engaging
1 23
CAMPAIGN PLAN
Pocky is a strong brand in stick biscuit segment
Pocky’s Brand Ambassador is JKT48
Bringing awareness on :
“Nongkrong ? Pocky lo mana ?”
CAMPAIGN
NGRUMPY
BUZZER
12
CAMPAIGN PLAN
Bintang Toedjoe Masuk Angin is designed to be
the Brand Leader of Bintang Toedjoe
Unfortunately, the awareness of consumer...
Bringing awareness on :
“Orang Bejo Minum B7MA”
CAMPAIGN
Diary
Mas Bejo
INSPIRASI
BEJO
1 23
15jt
10jt5jt
#inspirasibejo
Dentsu Digital Division, Final Internship Presentation
Dentsu Digital Division, Final Internship Presentation
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Dentsu Digital Division, Final Internship Presentation

This is my final project before leaving Dentsu Digital Division, Jakarta. This project was to score my total performance as a social media strategic intern.
Those are digital campaign plan for Panasonic Indonesia, Lumix Indonesia, Pocky Stick and Bintang Tujuh Masuk Angin.

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Dentsu Digital Division, Final Internship Presentation

  1. 1. INTERNSHIP
  2. 2. CAMPAIGN PLAN
  3. 3. Panasonic is strong in Home Appliance product Panasonic doesn’t have an established brand positioning
  4. 4. Bringing awareness on : “HEMAT DAYA ? ALOWA AJA”
  5. 5. ALOW MOM CAMPAIGN
  6. 6. 1 23
  7. 7. CAMPAIGN PLAN
  8. 8. Lumix as Panasonic line brand has loyal costumer Lumix biggest competitor in DSLM is SAMSUNG Lumix has less digital activity
  9. 9. Building an addiction for young segment by Digital Activity
  10. 10. #30DAYS CHALLENGE CAMPAIGN
  11. 11. It is not technical, it is fun, it is engaging
  12. 12. 1 23
  13. 13. CAMPAIGN PLAN
  14. 14. Pocky is a strong brand in stick biscuit segment Pocky’s Brand Ambassador is JKT48
  15. 15. Bringing awareness on : “Nongkrong ? Pocky lo mana ?”
  16. 16. CAMPAIGN NGRUMPY
  17. 17. BUZZER
  18. 18. 12
  19. 19. CAMPAIGN PLAN
  20. 20. Bintang Toedjoe Masuk Angin is designed to be the Brand Leader of Bintang Toedjoe Unfortunately, the awareness of consumer about Bejo related to B7MA is still low
  21. 21. Bringing awareness on : “Orang Bejo Minum B7MA”
  22. 22. CAMPAIGN Diary Mas Bejo INSPIRASI BEJO
  23. 23. 1 23 15jt 10jt5jt #inspirasibejo

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