Gustavsberg implemented a RedDot content management system (CMS) to improve its web presence. Previously, Gustavsberg had no organized web team and outdated websites that were difficult to update. With RedDot, Gustavsberg now has 18 trained editors, 10 multilingual websites, integrated product information and media assets, and workflows for content publishing, translation, and catalog production. The RedDot solution centralized Gustavsberg's web content and enabled consistent updates across its digital channels.

1. Gustavsberg’s RedDot Solution
Daniel Yttergren – Web Manager

2. Gustavsberg.com Before
Gustavsberg’s RedDot Solution Daniel Yttergren

3. Gustavsberg’s Web Sites Before
Gustavsberg’s RedDot Solution Daniel Yttergren

4. Gustavsberg’s Web Sites Before
- basic conditions before the project
No set organisation working with web sites within Gustavsberg
Very limited resources working with the web (IT, product information,
web marketing)
No skills in web related issues in the organisation
Difficult to update our web sites, different systems, difficult interface etc
”Not very good looking” web sites, not updated (gustavsberg.com
startpage did not work in some web browsers)
Conclusion: ”Like being a Sales Manager without a sales force”
Gustavsberg’s RedDot Solution Daniel Yttergren

5. Bang !
Gustavsberg’s RedDot Solution Daniel Yttergren

6. Gustavsberg’s Web Sites Now
Gustavsberg’s RedDot Solution Daniel Yttergren

7. Gustavsberg.com Now
Gustavsberg’s RedDot Solution Daniel Yttergren

8. What has been done?
New web design
New easy to use CMS implemented (RedDot)
Product information has been translated into local languages (10)
Product information has been imported into RedDot
Education has been provided to 18 editors within the organisation
Product images are all new – product & environment images
Content (news, banners etc) has been added to the web sites by editors
Statistics tool has been implemented (Google Analytics)
A new Mediabank ”Market Store” has been developed to provide web sites & cathalogues with nice
looking images & product related files. Integrated with Asset manager in RedDot
A cathalogue production feed from RedDot has been implemented, XML
Labelling feed from RedDot to factory in Gustavsberg has been implemented
Daily import from SAP to RedDot (basic product data, eg. price)
A translation workflow with external agency (Lionbridge) has been implemented. Fully integrated with
RedDot
Ten web sites have been launched
Two major campaigns have been launched on the web sites.
Any many more things
Gustavsberg’s RedDot Solution Daniel Yttergren

9. Gustavsberg RedDot Solution
www.gustavsberg.com/.dk/.fi/.no/.se/.ee/.lt/.lv/.ru/.ua
Content publishing /Web Sites
Catalogue production
RedDot
Citat (Content Management System )
XML
Product database (all product information)
Asset Manager (files & images from Market Store)
Lionbridge XML
Translation workflow
Market Store
S
iCore (images & files)
Q
L
Label system ERP (SAP)
(Gustavsberg factory)
Gustavsberg’s RedDot Solution Daniel Yttergren

10. Integrated flash – Inspiration Part
Able to update with images, text & hot-spots connected to the product page
Gustavsberg’s RedDot Solution Daniel Yttergren

11. Integrated Campaign Sites
Gustavsberg’s RedDot Solution Daniel Yttergren

12. Integrated Campaign Sites
Admin interface
Gustavsberg’s RedDot Solution Daniel Yttergren

13. Integrated Campaign Sites
Smart Edit interface (editors interface)
Gustavsberg’s RedDot Solution Daniel Yttergren

14. FAQ – The film version
http://www.gustavsberg.se/filmer.asp
Gustavsberg’s RedDot Solution Daniel Yttergren

15. Translation Workflow
Batch with
ERP Lionbridge
CMS translations are
translates
Movex created in
RedDot RedDot
Editor
New product with Content is added 1. Add products for
-The batch is sent to Lionbridge internal
(text, images, translation
Basic product external translation processes
files) 2. Add languages on
information partner Lionbridge. We
translation list
recieve a job number as
Information is Put
(Able to send a confirmation
into Imported
whole catagory,
pages in RedDot
series or a single
(only new product for
products) translation)
CMS
Local Web
RedDot
pages/ ReDot get the
catalogue ready content from
Proof reading by
Lionbridge via a
local editors, make
web service and
Local editors publish correction in RedDot
sending the
the material when
translated data to
ready
RedDot.
Gustavsberg’s RedDot Solution Daniel Yttergren

16. Translation Interface
Send product for translation
Status for translation
Gustavsberg’s RedDot Solution Daniel Yttergren

17. XML Feed Catalogue Production
Interface RedDot
Gustavsberg’s RedDot Solution Daniel Yttergren

18. Product Information Workflow
ERP CMS
Imported Pages Translation
SAP RedDot Lionbridge
RedDot
Categorizing Adding content,
Translation into
products texts, files, images
local languages
(In Swedish)
Publishing content
Gustavsberg
CMS
Web Sites
RedDot
Technical Proof reading in
catalogue RedDot
Mobile phones??
(other channels)
Gustavsberg’s RedDot Solution Daniel Yttergren

19. About Gustavsberg
Gustavsberg is one of the leading manufacturers of bathroom products
in Scandinavia. The company sells to Scandinavia, Russia, Belorussia,
the Ukraine, the Baltic States and other export markets.
The Gustavsberg Group is a wholly owned subsidiary of the German
Villeroy & Boch AG Group and is thus part of one of the largest
manufacturers of bathroom furnishing solutions in Europe.
Gustavsberg’s RedDot Solution Daniel Yttergren

20. Thanks!
Gustavsberg’s RedDot Solution Daniel Yttergren