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Worth Every Penny: Tools That Will Boost your Marketing Effectiveness and Efficiency

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As marketers, we spend a lot of time looking for “free” tools. We’re trying to stay within a budget, maximize return or avoid the corporate approval process.

And I’ve been there too.

When I decided to open my own business, I was so worried about money that I hesitated to spend $10 on a domain name. Now, I spend hundreds of dollars a month on software, tools, and resources that have enabled me to be a better marketer and do ultimately do a better job for my clients.

These are some of my favorite tools.

Veröffentlicht in: Business
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Worth Every Penny: Tools That Will Boost your Marketing Effectiveness and Efficiency

  1. 1. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Worth Every Penny: Tools That Will Boost your Marketing Effectiveness and Efficiency @ysilver #SMSsummit
  2. 2. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools @ysilver #SMSsummit
  3. 3. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools 2013 2014 2015 2016 2017 2018
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  8. 8. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Hope Need Fear Doubt Drive Action
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  11. 11. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Why am I sharing this story with you?
  12. 12. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Why am I sharing this story with you?
  13. 13. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools
  14. 14. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools
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  17. 17. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Quality Time Efficiency
  18. 18. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Quality Time Efficiency
  19. 19. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools
  20. 20. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools
  21. 21. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools
  22. 22. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Content Ideation + Creation Design + Development Email Marketing SEO + Analysis Project Management Productivity Communication
  23. 23. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Content Ideation + Creation Design + Development Email Marketing SEO + Analysis Project Management Productivity Communication
  24. 24. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools
  25. 25. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools
  26. 26. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools CONTENT DESIGN / DEV EMAIL SEO + ANALYTICS PROJECT MANAGEMENT PRODUCTIVITY COMMUNICATION
  27. 27. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools CONTENT DESIGN / DEV EMAIL SEO + ANALYTICS PROJECT MANAGEMENT PRODUCTIVITY COMMUNICATION
  28. 28. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools CONTENT DESIGN / DEV EMAIL SEO + ANALYTICS PROJECT MANAGEMENT PRODUCTIVITY COMMUNICATION
  29. 29. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools CONTENT DESIGN / DEV EMAIL SEO + ANALYTICS PROJECT MANAGEMENT PRODUCTIVITY COMMUNICATION
  30. 30. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools CONTENT DESIGN / DEV EMAIL SEO + ANALYTICS PROJECT MANAGEMENT PRODUCTIVITY COMMUNICATION
  31. 31. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Project Management
  32. 32. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Project Management
  33. 33. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Project Management
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  40. 40. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools A B C D E F
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  48. 48. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Productivity Source: https://www.nytimes.com/2014/08/10/opinion/sunday/hit-the-reset-button-in-your-brain.html
  49. 49. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Productivity Source: https://www.nytimes.com/2014/08/10/opinion/sunday/hit-the-reset-button-in-your-brain.html
  50. 50. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Productivity Source: https://www.nytimes.com/2014/08/10/opinion/sunday/hit-the-reset-button-in-your-brain.html
  51. 51. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools
  52. 52. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools
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  62. 62. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Productivity
  63. 63. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools
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  66. 66. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Prevent or Address Scope Creep Gather Data to Assist Decision Making Learn About Work Habits Align Business Growth With Goals
  67. 67. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Prevent or Address Scope Creep Gather Data to Assist Decision Making Learn About Work Habits Align Business Growth With Goals
  68. 68. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Prevent or Address Scope Creep Gather Data to Assist Decision Making Learn About Work Habits Align Business Growth With Goals
  69. 69. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Prevent or Address Scope Creep Gather Data to Assist Decision Making Learn About Work Habits Align Business Growth With Goals
  70. 70. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools
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  76. 76. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Communication
  77. 77. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Communication
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  88. 88. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools 72%ENGAGEMENT 13%ENGAGEMENT
  89. 89. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Content Creation
  90. 90. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Content Creation
  91. 91. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Content Creation CONCEPT CONTENT
  92. 92. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools Content Creation CONCEPT CONTENT
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  101. 101. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools 0. 1.3 2.5 3.8 5. 6.3 BOUNCE CTR CONV. ENG.
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  103. 103. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools “If you can’t explain it simply, you don’t understand it well enough” - Albert Einstein
  104. 104. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools “If you can’t explain it simply, you don’t understand it well enough” - Albert Einstein
  105. 105. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools SEO OK PROJECTS Text… Text… SEND DESIGN + DEVPRODUCTIVITY CONTENT SEARCH EMAIL
  106. 106. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools SEO OK PROJECTS Text… Text… SEND DESIGN + DEVPRODUCTIVITY CONTENT SEARCH EMAIL
  107. 107. Tweet questions to @ysilver #SMSsummit Slides and notes: www.yosefsilver.com/marketing-tools @ysilver #SMSsummit www.yosefsilver.com/marketing-tools
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