2. At an early stage,
Storytelling helps you visualize
- who your core user is and what
drives him/her
- what your mission is and why is
it so important for you
- what is unique about you and
what you want people to see in
you
- cc
3. At an early stage,
Storytelling therefore helps you to
- be aligned with your
cofounder(s)
- be clearer with your early
partners
- be more assertive when
imagining your name, logo or
landing page
- hone your first pitch
4. At a later stage,
Storytelling helps you to
- customize your story for
various users
- reinforce your brand image
with a consistent story across
all your actions
- build a stronger company
culture to align a growing
team
