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Summer 2012 seo 2 earned media

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yrewol

Talking about SEO and social media. Warning, this presentation does contain some industrial language, because it was delivered to a team with a sense of humour and an expectation that I'm going to swear a little bit.

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WHY SEO BALLS SUCKS AND WHAT WE’RE GOING TO DO ABOUT IT
HOW SEO WORKS (2000 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy some links 3: ???? 4: Profit!!!1!
HOW SEO WORKS (2004 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy lots of links 3: ???? 4: Profit!1!!1!
HOW SEO WORKS (2008 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy a shit-load of links 3: ???? 4: Profit!!!1!
HOW SEO WORKS (2011 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Get the site in great shape 3: Think a bit about users 4: Buy a fuck-tonne of links 5: ???? 6: Profit!!!1!!!!11!!1!one!eleven!!!!
but if it’s just about links…
This is Troy Troy is “HAWT” Troy is looking for love Troy likes nice girls, but he can’t find one
This is Sharpay Sharpay is popular Sharpay buys her friends Sharpay is a total bitch
This is Gabriella Gabriella is not popular She can’t buy friends Gabriella is lovely
Back to our feature presentation
>> THE EARNED MEDIA MANIFESTO >> >> YOU CANNOT BUY POPULARITY : AUTHORITY IS EARNED >> >> USERS ARE PEOPLE >> USER EXPERIENCE IS IMPORTANT >> CONTEXT IS EVERYTHING >> GIVE PEOPLE A REASON TO CHOOSE YOU >> LISTEN TO EVERYONE >> SPEAK HOW YOU WOULD LIKE TO BE SPOKEN TO >> BE REMARKABLE >>
EARNED MEDIA (2012 VERSION) 1: Content is relevant (keywords are optional, Google is clever) 2: Websites look beautiful (you should make an effort) 3: Make it easy to share content (who doesn’t like a button) 4: Make all content worth sharing 5: Get the right people to talk about you for the right reasons 6: Ask customers what they want 7: Make friends with the popular kids 8: Stand out from the crowd 9: Be in the right place at the right time 10: Talk to customers throughout their journey
Earned media: Happy endings

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Summer 2012 seo 2 earned media

  • 1.
  • 3. HOW SEO WORKS (2000 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy some links 3: ???? 4: Profit!!!1!
  • 4. HOW SEO WORKS (2004 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy lots of links 3: ???? 4: Profit!1!!1!
  • 5. HOW SEO WORKS (2008 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy a shit-load of links 3: ???? 4: Profit!!!1!
  • 6. HOW SEO WORKS (2011 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Get the site in great shape 3: Think a bit about users 4: Buy a fuck-tonne of links 5: ???? 6: Profit!!!1!!!!11!!1!one!eleven!!!!
  • 7. but if it’s just about links…
  • 8.
  • 9. This is Troy Troy is “HAWT” Troy is looking for love Troy likes nice girls, but he can’t find one
  • 10. This is Sharpay Sharpay is popular Sharpay buys her friends Sharpay is a total bitch
  • 11. This is Gabriella Gabriella is not popular She can’t buy friends Gabriella is lovely
  • 12.
  • 13. Back to our feature presentation
  • 14.
  • 15. >> THE EARNED MEDIA MANIFESTO >> >> YOU CANNOT BUY POPULARITY : AUTHORITY IS EARNED >> >> USERS ARE PEOPLE >> USER EXPERIENCE IS IMPORTANT >> CONTEXT IS EVERYTHING >> GIVE PEOPLE A REASON TO CHOOSE YOU >> LISTEN TO EVERYONE >> SPEAK HOW YOU WOULD LIKE TO BE SPOKEN TO >> BE REMARKABLE >>
  • 16.
  • 17. EARNED MEDIA (2012 VERSION) 1: Content is relevant (keywords are optional, Google is clever) 2: Websites look beautiful (you should make an effort) 3: Make it easy to share content (who doesn’t like a button) 4: Make all content worth sharing 5: Get the right people to talk about you for the right reasons 6: Ask customers what they want 7: Make friends with the popular kids 8: Stand out from the crowd 9: Be in the right place at the right time 10: Talk to customers throughout their journey