1. ess model
b usin
innov ation
ed
a ta lk prepar
er
by alex osterwald
r
and yv es pigneu
mber 2011
HEC Nove
2. n
service desig ytelling
sc enario & stor
task analysis
prototyping s
from servi ce to busines
servi ce blueprint
t
proces s managemen
measuring
ness model innovation
busi
‣busin ess model
ronment as sessment
envi patterns
busi ness model
34. key value customer
activities proposition relationships
key customer
partners segments
cost revenue
structure key streams
resources channels
images by JAM
35. The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
35
36. building building
block block
building
building
block building
building block block
block
building
block
building
block building
block
build
ing
bu ilding bloc
building
k
block block
81. uncertainty/patterns/insight clarity/focus
research designing business model business model design to
& understand prototypes be implemented
[Source:
adapted
from
Damien
Newman,
Central] 81
84. a
business
model
might
look
great
on
paper...
building
block
building
buildin block
g blo
block
ck
building
block building
block
build
in
block g
building
building block
..
but
aUer
all
it
block
build
in
block g
is
only
a...
building buil
d
block blo ing
ck
buildin
g
block
85. ... a set of hypotheses
guess guess
guess
guess guess
guess
guess
guess guess
gues
guess s guess