1. Content Marketing for PR Pros YouToo Social Media Conference 2011 – April 15 Presented by Paul Roetzer, PR 20/20 Twitter: @PaulRoetzer #YouToo2011
2. Content Marketing: Changing the PR Industry Forever “Content marketing, which requires expert copywriting and strategic planning, is the single largest growth opportunity for PR agencies (and professionals).” 10 Public Relations Trends That Will Change the Industry Forever Dec. 7, 2008 Twitter: @PaulRoetzer
37. Win with a Persona-Based Content Strategy Define & differentiate your brand. Build your content creation team. Profile your buyer personas. Connect content to your goals (and theirs). Choose your publishing tools. Develop your editorial calendar. Integrate your search, social & PR strategies. Establish your budgets (time & money). Launch, measure & evolve. Twitter: @PaulRoetzer
38. 1) Define & differentiate your brand. Twitter: @PaulRoetzer
39. What is a brand? Brand = experiences + perceptions Twitter: @PaulRoetzer
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41. What are the three greatest strengths/weaknesses of our brand?
138. Audience/Buyer Persona: Execs (Executive Eddie) and brand managers (Brandy Brand Manager) who are nervous about social networking because of the loss of brand control.
140. Abstract: This blog post will provide actionable tips for brand managers on how to react to negative comments online — whether on review sites, personal blogs, social networks or in response to company postings.
170. Beware of the Content Flood Some estimates indicate that in just a few years content on the Internet will double every 72 hours. Twitter: @PaulRoetzer