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COMMUNICATION
Background of the role of
      Communication

Barnard’s Contribution
Modern perspective
Barnard’s Contribution
The channels of communication should be
definitely known
There should be a definite formal channel
of communication to every member of an
organization
The line of communication should be direct
and short as possible
The complete formal line of communication
should normally be used
Barnard’s Contribution
The persons serving as communication
centers should be competent
The line of communication should not be
interrupted while the organization is
functioning
Every communication should be
authenticated
Modern Perspective
Humanistic interactor
Mechanistic isolate
Informal developer
Formal controller
Definition of Communication
“The transference and
understanding of meaning”
“An idea, no matter how great, is
useless until it is transmitted and
understood by others”
Functions of Communication
Control
Motivation
Emotional expression
Information and decision making
A Communication Model
The communication source
Encoding
The message
The channel
Decoding
The receiver
Feedback
Direction of communication
Downward
Upward
Lateral or horizontal
Communication Network

Formal network
Informal network
Choosing Medium for
       Communication
The matter of information richness
The issue of complexity
MIS
Telecommunications
Telecommuting
Non verbal
Communication
Non verbal Communication
“Message conveyed through body
movements, the intonations or
emphasis we give to words, facial
expressions, and the physical distance
between the sender and receiver”
Non verbal Communication
Body language and paralanguage
Improving nonverbal effectiveness
Interpersonal
Communication
Importance of how to talk to
           others
The directors
The free spirit
The humanist
The historian
The Importance of feedback

Intension
Specificity
Description
Usefulness
Timeliness
Readiness
Clarity
Validity
Downward
Communication
Downward Communication
The purpose of the downward
communication process
Media used for downward communication
Ways to improve downward communication
Upward
Communication
Upward Communication
Methods of improving the effectiveness of
upward communication
Types of information for upward
communication
Effective listening
Make eye contact
Exhibit affirmative head nods and appropriate
facial expression
Avoid distracting actions or gestures
Ask questions
Paraphrase
Avoid interrupting the speaker
Don’t over talk
Make smooth transitions between the roles of
speaker and listener
Interactive
communication in
  organization
The purpose and methods of
interactive communication
Task coordination
Problem solving
Information sharing
Conflicts resolution

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O.b 3 communication