Procuring maximum conversions from a website is the end goal of every website owner. One of the highest traffic sources to date for any website is organic search. Laying the groundwork to achieve top rank in search results is the way to go. Yet many business owners fail to realize that SEO is an integral part of the entire website design process and only consider it as an afterthought.

1. 8 POINTS TO TAKE CARE OF WHILE
DESIGNING
FRIENDLY WEBSITE
YOURSEOPICK

2. Itgoeswithoutsaying.Rememberthatdomain
representsyourbrandidentityandissomething
potentialleadsandvisitorswillrefertointhe
future.
Ensurethatitisuniquebutmakessenseand
reflectsyourbusinessmotiveatthesametime.
Also,thereareinstanceswhenmultiplevariantsof
adomainexist.
Makesureallthevariantspointtothemain
canonicalversionofthesite.
CHOOSE SENSIBLE
DOMAIN
2

3. ChoosingtherightContentManagementSystem
(CMS)isacrucialstepintheentireprocessof
buildingthe SEO-friendlywebsite.
RightCMScaninfluenceyourbusinesssuccessin
thenichemarketuptolargeextent.
TherearealotofCMSavailableforwebsite
development.
However,WordPressiscurrentlydominatingthe
competitionmainlybecauseitsbasic
functionalitiesaresearchenginefriendlyand
simpletooperate.
SEO-FRIENDLY
CMS
3

4. Followamethodicalapproachwhenplanningthe
informationarchitecture.
Thecontentofyoursiteshouldreflectyoursubject
matterandbeeasytounderstand–bothfor
visitorsandsearchenginebots.
Highlightthemaincontent(productorservice)on
themaincategorypage(closertothehomepage)
followedbyindividualsub-categorypagesforevery
sub-point.
Focusonasingulartopicforeverywebpage.
FOLLOW LOGICAL
CONTENT HIERARCHY
4

5. Alsoknownasthe"SpeedUpdate",startingJuly
2018,pagespeedwillbearankingfactorformobile
searches.Googlefavorssitesthatloadfasterand
offeraflawlessexperiencetousers.
Usersarelikelytoabandonasearchresultpageifit
takesmorethantwoorthreesecondstoload.
HereistheofficialtoolbyGoogletomeasurepage
speedforsiteowners.
OPTIMIZE PAGE
SPEED
5

6. Thisisamobile-firstageandthesiteownerswho
stilldon'thavearesponsivesiteshouldconsider
converting.
MobilefriendlinessisarankingfactorinGoogle's
algorithmandcoversbothdesigningandcoding
aspects.
Auserbehavesdifferentlywhenbrowsingasiteon
asmartphone,sokeepinmindtheirneedsand
wantswhendesigningthesiteinordertomaximize
results.
MOBILE-FRIENDLY
DESIGN
6

7. Oftenunderrated,imageoptimizationcandrive
significanttraffictoyoursite.
Siteownerstendtooverlookimageoptimization
whendesigningthepagelayout.
Largeimagesslowdownthespeedofawebsite.
Theoptimumimagesizetobeusedisbetween30
to100kb.
Also,otherparameterstobeconsideredinclude
imagename(useaclearnamethatdescribesthe
image)andalttext(usedescriptivetextfilledwith
therightkeyword).
IMAGE SEO 7

8. Althoughsearchengineshavegottenbetterat
handlinglonguglyURLs,theyhaven'tperfectedthe
artyet.
URLsshouldbeshort,explanatory,andeasyto
read.
Donotusespecialcharacters(ampersand,
underscore,percentagesymbols)orinserttoo
manycategoriesinthelink.
Separatewordsusingahyphen(-).
Forinstance,www.example.com/seo-friendly-
design/
SEO-FRIENDLY URLS 8

9. Linkshavealwaysbeenanimportantmetricfor
computingsearchenginerankings.
Thealgorithmshaveupdatedwithtime,however,
links(bothinternalandexternal)stillhold
considerableimportanceamongthemajorsearch
engines.
Whendesigningawebsite,ensureallthepagesare
linkedinternallyandtherearenoorphanpagesleft.
Inordertorankwell,avoidcumbersomeordeep
navigation.
INTERNAL LINKING 9

10. Support:support@yourseopick.com
Generalinformation:info@yourseopick.com
USATollfree:1-888-575-2627
INDIA:+91942-615-7243
401,MeridianTower,Nr.
AppleHospital,Udhna
Darwaja,Surat.
Gujarat(INDIA)-395002
10

11. yourSEOpickisaninitiativebySmartinfosys.net,a
brandownedbyWebConnectPrivateLimited.
WearecommittedtoprovidingthebestSEO
servicestoallbusinessestomakethemostoutof
theirwebsites.
11ABOUT US