So your business is doing great things. Question is, how do you leverage the power of great copywriting to convince potential customers they're onto something great? To help you craft conversion-focused copywriting in your overall strategy (and help you chase those business wins!), we've gathered a guide on: — The difference between content marketing and copywriting — The principles of great copywriting — The essentials to a solid approach that'll have you creating quality and targeted content. Every. Single. Time. — The anatomy of a conversion-ready landing page Ready to convince and convert more customers? Dive into the slideshow and start soaking up must-know insights and examples of great copywriting. // About You & Co // You & Co is a digital marketing agency in Sydney that loves to roll up its sleeves and help clients build wicked content marketing strategies. This slideshow is adapted from a stand up presentation our curious teammates created, to share key learnings the whole team can enjoy!