1.
A Strategy for Problem Solving and Innovation
DESIGN THINKING
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2.
“Most people make the mistake of thinking design is what it
looks like. People think it’s this veneer – that the designers are
handed this box and told, ‘Make it look good!’ That’s not what
we think design is. It’s not just what it looks like and feels like.
Design is how it works.”
– Steve Jobs
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3.
科技，始終來自於人性
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4.
「設計思考Design Thinking」，是一種創新方法，
而此創新方法的源頭，不是科技的進步，而是回歸到
以人為中心的思考，這就是IDEO的設計思考。
- Tim Brown, 2008-06 Havard Business Review
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5.
Outline
• What Is Design Thinking?
• How to Use Design Thinking?
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6.
A Little Background
The Design Thinking Process
A Strategy for Innovation
WHAT IS DESIGN THINKING?
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7.
Let us Start From An Example
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8.
What Is Design Thinking
• The methods and processes for investigating
ill-defined problems, acquiring information,
analyzing knowledge, and positing solutions.
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9.
What Is Innovation
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10.
What Is Innovation
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11.
Design Thinking for Innovation
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12.
Characteristics of Design Thinking
• Empathy for the context of a problem
• Creativity in the generation of insights and
solutions
• Rationality to analyze and fit solutions to
the context
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13.
Origins of Design Thinking
• Human-centered Design, 1980s
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14.
Evolving Design Thinking
• Herbert A. Simon
• Robert McKim
• Rolf Faste
• David M. Kelley
• Tim Brown
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15.
Design Thinking Now
• IDEO
– David M. Kelley
– Tim Brown
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16.
「設計思考Design Thinking」，是一種創新方法，
而此創新方法的源頭，不是科技的進步，而是回歸到
以人為中心的思考，這就是IDEO的設計思考。
- Tim Brown, 2008-06 Havard Business Review
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17.
HOW TO DO DESIGN THINKING?
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18.
How to Do Design Thinking?
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19.
How to Do Design Thinking?
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20.
The HCD Process
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21.
Hear
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22.
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23.
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24.
The HCD Process

25.
Tips for Design Thinking process
PRACTICE FOR INNOVATION
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26.
Tips for Doing Design Thinking
• Multi-disciplinary teams
跨領域的團隊
• Dedicated spaces
專屬的空間
• Finite timeframes
明確的時間表
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27.
Design Thinker
• 同理心 Empathy
• 整體思考 Integrative thinking
• 樂觀進取 Optimism
• 實驗精神 Experimentalism
• 團隊合作 Collaboration
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28.
War Room
Having a separate project space allows the team to be constantly inspired by
imagery from the field, immersed in their post-it notes, and able to track the
progress of the project. If possible, find a dedicated space for your design
team to focus on the challenge.
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29.
Deadline
• Many people notice that they work best with deadlines and
concrete timelines. Likewise, an innovation project with a
beginning, middle, and end is more likely to keep the team
motivated and focused on moving forward.
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30.
If you are interested
MORE ABOUT DESIGN THINKING
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31.
Takeaways
• Innovation: Desirable, Feasible, Viable
• Start with People: Empathy
• Hear, Create, Deliver
• Rapid Prototyping
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32.
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33.
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