1. RICHARD WILKINSON
YCB VOLUNTEER AND PARTICIAPTION MANAGER
ADULT PARTICIPATION YORKSHIRE

2. Why Stop playing?

3. All CBs conducted an in depth investigation as to how much Adult cricket is
taking place outside affiliated League cricket. The ECB then looked at the target
areas for increasing Adult Participation.
•Attracting new adults who have never played or experienced cricket before
(new)
•Attracting adult players who have stopped playing cricket (lapsed)
•Attracting existing adult players to play more frequently (conversion)
Yorkshire are responsible for 11% of that.
“If we don’t hit the targets the country wont”
Our target last year was to get 3567 more participants playing cricket. We hit
7055 of new players and current players increasing the frequency

4. What is available
Indoor Cricket 6 and 8 a side.
•Yorkshire Cricket Centre, Leeds
•Bawtry Road, Sheffield
•Soccer City, Leeds
•York Indoor Cricket League
•Doncaster Area Indoor league
•Others???
Short versions of the game.
Can be played within an hour
Cheap to play, the same as what people would pay for 5 a side
Maximum participation
Fun, fast, exciting
Easy to get teams together

5. Easy Cricket “Have a go sessions”
Conducted by “Cricket Activators”
•University
•College
•Work Place
Why would someone be an activator?
•A student might need to do some volunteering for a project.
•Someone in an office might be responsible for a workfit type project. Someone who
is already playing in a club might want to get more players at the club.
•Resources provided by ECB. Kit bags, games, training, recording sheets
Quick and easy to organise can be played anywhere, sports hall, playing field, car
park, any safe area
Maximum participation
Plenty of outlets for people to play further

6. Club Based Activities
Cricket Clubs organising their own tournaments.
•Pub Knock outs
•Corporate events
•Family Fun Days
•Charity Events
•Club Open Days
Attract new members to the club
Raise money for the club
Increase the profile of the club in the community
Engage with local key partners and businesses
Wombwell Main Cricket Club Charity t20 pub knockout
•150 none cricketers take part every year
•Raise around £3000 a year for charity of teams choice
•All organised and run by club members
•Over 200 members at the club on a Sunday
•Membership has increased by 35% in last two years
•Playing members have increased by 20%

7. Last Man Stands
To check out more information regarding Last Man Stands (LMS) please go to
the following website: www.lastmanstands.com
Paul Berry: Leeds/Bradford LMS
E-mail: leeds@lastmanstands.co.uk
Nigel Day/Chris Day: Wakefield and Kirklees LMS
E-Mail: info@ncdsep-solutions.co.uk
Mike Heseltine/Steve Maddock: South Yorkshire LMS
E-Mail: Michael.Heseltine@retail-response.co.uk
slmaddock@hotmail.co.uk
Phil Nedley: Teesside LMS
E-Mail: Philip.Nedley@ecb.co.uk
Reece Bird: Hull LMS
E-Mail: reece@yorkshirecricket.karoo.co.uk
Andy Hawkswell: North Yorkshire LMS
E-Mail: northyorkshire@lastmanstands.co.uk

8. Moving forward
From the challenges that we have highlighted, the ECB Whole
Sport Plan will show a significant investment into Adult
Participation.
60% of the ECB WSP will be based on player retention in clubs
and in other forms of the game, but will also introduce a growth
in participation in the 14-25 and wider adult population
For further information:
Richard Wilkinson
Volunteer and Participation Manager YCB
Mobile: 07850928190
E-mail: r.wilkinson@yorkshirecb.com