• “Refer a friend and get a $25 coupon!”!
• Japanese users seemed less
motivated to refer for cash!
• Test the incentive, for example “Refer
5 friends and get free shipping for 3
• Some incentives work better at
different stages of the customer
journey e.g. a newly-activated user / a
• AUTOMATE: Remember to test the
crap out of the HTML email design /
message itself. Optimize and improve
your conversion rates.
All group-buying and private e-commerce sites!
have an MGM mechanic. It’s a scalable way of !
acquiring pre-qualified users - costs will rise!
linearly with new users acquired
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Actionable Growth Hacking Tactics by @yongfook