Pinterest is now a very effective social image sharing tools that effectively drive traffic to the website. Now Digital Marketer using Pinterest as a important tool for digital marketing strategy. Pinterest is one of the highest gaining social network sites in the USA and World.
Pinterest is very helpful to for lead generation and increasing in web traffic.
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25 Ultimate Pinterest Marketing Tips and Tricks for 2013
1. 25 ULTIMATE PINTEREST MARKETING TIPS
AND TRICKS FOR SMALL BUSINESS IN
2013
Design By Yogesh Gautam
Digital Marketing Expert
SquareZoom Digital Marketing & Advertising
(http://SquareZoom.com )
2. WHAT IS PINTEREST?
Pinterest is a Pin Board style Social Photo and Video Sharing
site launched in 2009 by Cold Brew Labs Inc. Pinterest is the
“Fastest growing Social Networking Service in the World.”
Pinterest allows users to create and manage image collections
according to related theme. It allows users to browse other’s Pin
Boards for Re-Pin for their collections and Likes photos. You can
also share Pins on Facebook and Twitter.
3. IS PINTEREST IMPORTANT FOR YOUR
BUSINESS?
Pinterest is growing very fast, daily unique visitors of Pinterest is
nearly 1.5 million and spending an around 15 minutes a day
on the website. In January 2012, Pinterest drive greater traffic
to websites than combined Google Plus, Youtube, LinkedIn
and Reddit traffic. So, Pinterest offers opportunity to
Businesses and Internet Marketers to grow their business. So,
I am trying to post some Pinterest marketing tips to improve
your business.
4. PINTEREST MARKETING TIPS AND TRICKS
Register at Pinterest
and create a username,
you can use business name as your
username.
5. PINTEREST MARKETING TIPS AND TRICKS
At the time of setting up your Pinterest account, add a paragraph
about you, add your business name on your profile and your
business description and keyword-rich text in your About
Description. Add your website or blog URL in your profile.
6. PINTEREST MARKETING TIPS AND TRICKS
After creating a Pinterest account, you can create online Boards on
different topics related to your business and then you can add
videos and images to your Boards by pinning them. Name your pin
boards according to your services and products. Be creative to
name your pin board. You need to keep your board names
interesting but short. When you will pin something in board they will
get shared.
7. PINTEREST MARKETING TIPS AND TRICKS
Connect your Pinterest account to your other social media sites like
Facebook and Twitter to get most visibility for your pins; it will help
you to gain your followers. Don’t forget to integrate your Pinterest
account with Facebook’s timeline; this is very powerful featuring
which able to post your content on both the side at same time.
8. PINTEREST MARKETING TIPS AND TRICKS
Follow other Pinterest users with related theme
and in your local area.
9. PINTEREST MARKETING TIPS AND TRICKS
Put a Pinterest follow button on your
website so that visitor of your
website can follow you or your
business on Pinterest easily. You
can find HTML code at Pinterest
Goodies.
10. PINTEREST MARKETING TIPS AND TRICKS
Pin lots of quality images and videos on your
board. Infographics are the highly popular content
these days. People likes Infographics, so develop
some Infographics related to your business and
Pin it on Pinterest.
11. PINTEREST MARKETING TIPS AND TRICKS
You can tag other Pinterest user in your pins it will
help to grow your network, you can use
@username to tag.
12. PINTEREST MARKETING TIPS AND TRICKS
“Like” and comments on other user’s pins. It will
help to grow your network and increase comments
on your pins. Keep attention on trends. You can
click on the “Popular” link on home page of your
Pinterest.
13. PINTEREST MARKETING TIPS AND TRICKS
Not just pin your own
unique stuffs as well as
repin other’s pin, it will
help to increase your
follower.
14. PINTEREST MARKETING TIPS AND TRICKS
You can pin interesting and informative videos on
Pinterest. You can share videos from youtube and
other videos sharing websites easily. You can
create your own videos to share on Pinterest
15. PINTEREST MARKETING TIPS AND TRICKS
Always write an informative description at the time
of Pin an image. This description will use when
other people will Re-pin it. You can use your
business name in the description for branding of
your business.
16. PINTEREST MARKETING TIPS AND TRICKS
If you want to publish an image on your website or
blog posts you can use embed option to publish it.
Always use images or videos in your blog post, so
that readers can share your blog post. If you are
not adding any image or videos in your blog post,
no one can Pin it on Pinterest.
17. PINTEREST MARKETING TIPS AND TRICKS
You can use Pinterest iPhone app if you have
iPhone. You can pin images from iPhone camera,
you can also add location to these pin so that
other people can find your images easily.
18. PINTEREST MARKETING TIPS AND TRICKS
You can watermark the images with your business
name or you can add text on these images
19. PINTEREST MARKETING TIPS AND TRICKS
You can also create seasonal or holiday board
which is related to your business or brand and Pin
images on these board, like New Year’s,
Christmas, Resolutions, etc.
20. PINTEREST MARKETING TIPS AND TRICKS
Choose keywords accordingly your business and
add in image’s description so that other people
can find your images at time of searching.
21. PINTEREST MARKETING TIPS AND TRICKS
If you want to see who is pinning your images
videos, you can find it on this url
http://pinterest.com/source/yoursite just replace
“yoursite” with your website url
22. PINTEREST MARKETING TIPS AND TRICKS
You can add your price on your pins, if you want
your own Pinterest shop. Just add $ or £ symbol
followed by item’s price in your image’s
description. If you add prices to your Pin, these
pins will be featured in Pinterest’s Gift section
23. PINTEREST MARKETING TIPS AND TRICKS
You can create a special board for your
company’s team members where you can add
your employee’s photo with bio. You can add
photo of special moment in your company.
24. PINTEREST MARKETING TIPS AND TRICKS
Add latest news and new best things in your
niche. You can get the trust of your followers if you
will provide the best news from trusted sources
25. PINTEREST MARKETING TIPS AND TRICKS
Analysis when you are getting most Repins,
comments and likes, analysis your referral traffic
stats to your website. You can use this data for
maximize the traffic and engagement
26. PINTEREST MARKETING TIPS AND TRICKS
If you host and participate in any events like
webinars or other classes you use the material
and pictures and videos of events
27. PINTEREST MARKETING TIPS AND TRICKS
You can use Pinterest Board for case studies;
Turn your text case studies into beautiful and
interesting pictures or videos people will like it
28. PINTEREST MARKETING TIPS AND TRICKS
You can run a Pinterest contest for your reader.
Invite your readers to Pin links and images from
your blog post or website and inspire them. You
can offer a prize for it. You can create a board for
discounts coupons and update regular discounts
information about your business on it.
29. PINTEREST TOOLS AND APPS
You can find Pinterest Tools Apps at Pinterest Goodies for Pinterest
marketing. Pin It Button for Web Browser, Pinterest Apps for
iPhone, Follow Button for Websites or Blogs and Pin It Button for
Websites or Blogs are available
here Pinterest.com/About/Goodies/. If you are using Google
Chrome you install Pinterest Chrome Extention. For WordPress
blogger you can add Pinterest WordPress Plugin for your blog.
30. Thank you
Contact Us
Yogesh Gautam
(Digital Marketing Expert)
(SquareZoom Digital Marketing & Advertising Agency)
http://SquareZoom.com
yogesh@squarezoom.com
http://pinterest.com/yogeshgautam